ASSOCIATED BANC-CORP

Our short-term incentive program, referred to as the Management Incentive Plan (MIP), was established to award short-term

incentive compensation and is funded based on the success of the Company in achieving designated performance metrics. Each

year, the Committee reviews the MIP structure and establishes performance criteria and target performance levels to determine

the target pool available under the MIP for eligible colleagues. The total pool amount is determined based on Associated’s

achievement of objective financial metrics selected by the Committee.

For 2024, the Committee decided to maintain the same MIP metrics and weightings as in 2023 as they continue to reflect the

current business priorities and are viewed as an effective way to gauge the success of the Company in achieving its strategic

vision. All three metrics are critical to the success of the Company and align with creating value for shareholders and

reinforcing the priorities of income growth and managing expense. The MIP metrics are summarized in the following table.