ASSOCIATED BANC-CORP

Any award that is conditioned upon satisfying specified performance goals and is payable in shares of Common Stock will not

vest sooner than one year following the date of grant. Any award that vests solely based upon the participant’s continued

employment with Associated or a subsidiary will not vest sooner than three years following the date of grant. Also, the one-year

and three-year minimum vesting requirements may not apply if the participant terminates employment due to early retirement,

normal retirement, death, disability or a change in control of Associated. In addition, up to 5% of the available shares under the

2025 Plan will not be subject to the one-year and three-year minimum vesting requirements, as determined by the Committee

either at the time an award is made or at a later date.