ASSOCIATED BANC-CORP

Associated maintains a non-qualified deferred compensation plan to allow certain colleagues deemed to be highly compensated

under IRC Section 414(q)(1)(B) to defer current compensation to accrue additional funds for retirement.

Participants are offered the opportunity to defer a percentage of their base salary and/or cash incentive compensation and can

choose from various deemed investment options. The participant can elect to receive payment of deferred amounts either in a

lump sum, or five or ten equal annual installments; and the participant can elect to receive payments at a fixed date or six

months following separation from Associated. (Distributions are also possible in the event of an unforeseeable emergency.) The

participant retains all rights to amounts in his or her account if employment terminates for any reason until the account balance

is fully paid. All NEOs were eligible to participate in the deferred compensation plan in 2024 and Mr. Harmening and Mr.

Meyer elected todefer.