ASSOCIATED BANC-CORP

The Committee may, at its discretion, establish performance criteria with respect to awards (other than stock options and SARs)

granted under the 2025 Plan. These performance metrics may be based upon any financial measures or other strategic business

criteria. The levels of performance required with respect to performance metrics may be expressed in absolute or relative levels

and may be based upon a set increase, set positive result, maintenance of the status quo, set decrease or set negative result. The

Committee has the sole discretion to alter the performance metrics, and the Committee may set one or more performance

metrics with respect to any applicable awards, which may differ between awards to participants.

In any calendar year, no participant may be granted awards that exceed, in the aggregate, 400,000 underlying shares of

Common Stock. This limit is higher than we expect to be needed for awards under the 2025 Plan. Further, under the 2025 Plan,

the annual limit on aggregate grant date value of shares that a non-employee director may receive under RSA or RSU awards is

$500,000.