ASSOCIATED BANC-CORP

Associated’s Board undergoes an internal self-assessment process on an annual basis. The internal process consists of

interviews with individual directors, led by the Chairman of the Board, intended to solicit feedback on a wide variety of matters

as a means of identifying strengths, weaknesses, areas or interest or concern, and opportunities for improvement. Interview

topics include, among others, positive aspects of Board operation; areas for improvement; director skill sets, size and age

limitation policy; committee effectiveness; tools for providing directors with important information about Associated; and the

Board’s engagement with management. The feedback gathered from these interviews is compiled and reported to the full

Board for review, discussion and action as appropriate.

In addition, it is the Board’s intention to participate in a full self-assessment process conducted by an outside advisory service

approximately every three years. In 2025, a self-assessment process was conducted through an engagement with the National

Association of Corporate Directors (NACD). The advisor-led self-assessment process was designed to provide a comprehensive

review of the competencies and overall effectiveness of the Board and to help align priorities, with a focus on five core areas:

Board composition; talent oversight and CEO succession; Board processes and operations; strategy oversight; and risk

management. The process included tailored interviews with individual directors. At the conclusion of the evaluation process,

an NACD faculty member met with the Board to discuss recommendations and conducted a presentation on best practices in

corporate governance related to key findings of the evaluation.