ASSOCIATED BANC-CORP

To remain aligned with our long-term strategic priorities, we retained the core design and performance metrics in the

2026-2028 LTIPP that were used in the 2025-2027 LTIPP. For our 2026 MIP, we also retained the prior year metrics as

they continue to focus on the desired business outcomes.

This Committee and Associated’s leadership team remain committed to shareholder engagement and to the ongoing evaluation

of our executive compensation program to ensure alignment with shareholder interests. As we look ahead, our focus remains on

disciplined execution, responsible growth, and long‑term value creation. We appreciate your continued support of our

say‑on‑pay proposal and welcome ongoing dialogue.

Sincerely,

The Compensation and Benefits Committee

Gale E. Klappa (Chairman)

Eileen A. Kamerick

Kristen M. Ludgate

Owen J. Sullivan