LendingTree, Inc.
For the period ended Oct 30, 2025. Filed Oct 30, 2025.
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Oct 30, 2025 · Filed Oct 30, 2025
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TREE$37.01-4.4%Stored close · as of Nov 6, 2026
Contents
EX-99.1 · Variable Marketing Expense
Variable Marketing Expense
Below is a reconciliation of selling and marketing expense, the most directly comparable GAAP measure, to variable marketing expense. See "LendingTree's Principles of Financial Reporting" for further discussion of the Company's use of this non-GAAP measure.
| Three Months Ended | |||
|---|---|---|---|
| September 30,2025 | June 30,2025 | September 30,2024 | |
| (in thousands) | |||
| Selling and marketing expense | $225,051 | $176,753 | $193,542 |
| Non-variable selling and marketing expense (1) | (10,483) | (10,285) | (9,976) |
| Variable marketing expense | $214,568 | $166,468 | $183,566 |
| (1) | Represents the portion of selling and marketing expense not attributable to variable costs paid for advertising, direct marketing and related expenses. Includes overhead, fixed costs and personnel-related expenses. |
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