LendingTree, Inc.
For the period ended Oct 30, 2025. Filed Oct 30, 2025.
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Oct 30, 2025 · Filed Oct 30, 2025
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EX-99.2 · Variable Marketing Margin
Variable Marketing Margin
Below is a reconciliation of net income (loss), the most directly comparable GAAP measure, to variable marketing margin and net income (loss) % of revenue to variable marketing margin % of revenue. See "LendingTree's Principles of Financial Reporting" for further discussion of the Company's use of these non-GAAP measures.
| Three Months Ended | |||||
|---|---|---|---|---|---|
| September 30,2025 | June 30,2025 | March 31,2025 | December 31,2024 | September 30,2024 | |
| (in thousands, except percentages) | |||||
| Net income (loss) | $10,165 | $8,862 | $(12,375) | $7,506 | $(57,978) |
| Net income (loss) % of revenue | 3% | 4% | (5)% | 3% | (22)% |
| Adjustments to reconcile to variable marketing margin: | |||||
| Cost of revenue | 11,017 | 10,029 | 9,908 | 9,744 | 9,372 |
| Non-variable selling and marketing expense (1) | 10,483 | 10,285 | 10,750 | 11,084 | 9,976 |
| General and administrative expense | 26,229 | 25,034 | 30,660 | 29,111 | 26,680 |
| Product development | 11,297 | 11,473 | 11,904 | 12,937 | 11,190 |
| Depreciation | 3,995 | 4,241 | 4,297 | 4,448 | 4,584 |
| Amortization of intangibles | 1,288 | 1,307 | 1,307 | 1,467 | 1,466 |
| Restructuring and severance | 80 | 357 | 798 | 10 | 273 |
| Litigation settlements and contingencies | 69 | (2) | 15,212 | 6 | 3,762 |
| Interest expense, net | 17,907 | 10,402 | 9,084 | 9,950 | 10,060 |
| Other (income) expense | (732) | (248) | (1,388) | (1,143) | 57,391 |
| Income tax expense (benefit) | 1,426 | 1,908 | (2,430) | 1,628 | 447 |
| Variable marketing margin | $93,224 | $83,648 | $77,727 | $86,748 | $77,223 |
| Variable marketing margin % of revenue | 30% | 33% | 32% | 33% | 30% |
| (1) | Represents the portion of selling and marketing expense not attributable to variable costs paid for advertising, direct marketing and related expenses. Includes overhead, fixed costs and personnel-related expenses. |
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