Wix.com Ltd.

In addition to historical facts, this annual report contains forward-looking statements within the meaning of Section 27A of the U.S. Securities Act of 1933, as amended, or the Securities Act, Section 21E of the U.S. Securities Exchange Act of 1934, as amended, or the Exchange Act, and the safe harbor provisions of the U.S. Private Securities Litigation Reform Act of 1995. We make forward-looking statements in this annual report that are subject to risks and uncertainties. These forward-looking statements include information about possible or assumed future results of our business, financial condition, results of operations, liquidity, plans and objectives. In some cases, you can identify forward-looking statements by terminology such as “believe,” “may,” “estimate,” “continue,” “anticipate,” “intend,” “should,” “plan,” “expect,” “predict,” “subject,” “potential,” or the negative of these terms or other similar expressions. The statements we make regarding the following matters areforward-looking by their nature:

•our ability to attract and retain registered users and partners, and generate new premium subscriptions and additional business solutions as we continuously adjust our marketing strategy and customer care;

•maintenance of our brand and reputation, and generation of revenue from sources other than premium subscriptions;

•risks associated with international operations and the use of platform in various countries;

•risks related to the macroeconomic environment and ongoing global conflicts;

•security risks and payment risks and fluctuations in foreign currency exchange rates;

•failures of third-party hardware, software and infrastructure on which we rely, or failure to manage the operation of our infrastructure;

•adverse market conditions, including inflation, interest rates and other adverse developments that may adversely affect our cash balances and investment portfolio;

•our history of operating losses and inability to achieve sustained profitability;

•downturns or upturns in sales are not immediately reflected in full in our operating results;

•our ability to repurchase our ordinary shares and/or Convertible Notes pursuant to our repurchase program;

•our ability to raise capital when needed or on acceptable terms;

•risks related to acquisitions and investments, pricing decisions, pandemics, natural disasters and other catastrophic events;

•our ability to develop and introduce new products and services, as well as maintain third-party products and are ability to keep up with rapid changes in design and technology;

•our ability to attract a diversified customer base and increased competition;

•our ability to maintain compatibility of our platform and solutions with changes in third-party applications and changes to technologies used in our solutions;

•our ability to acquire and service small business users;

•risks related to security breaches and unauthorized access to data, cyberattacks;

•our expectation regarding the uncertain future relationship between the United States and other countries with respect to trade policies, taxes, government regulations, and tariffs;

•our ability to comply with the regulations applicable to our operations, including new governmental regulations regarding the internet, consumer protection, artificial intelligence (“AI”), privacy and data protection laws and regulations, as well as contractual privacy and data protection obligations;

•risks relating to intellectual property, including infringements, litigation and claims, and our ability to maintain and protect our intellectual property rights and proprietary information;

•our expectations regarding the outcome of any regulatory investigation or litigation, including class actions;

•risks related to the development and integration of AI, generative AI, agentic AI, machine learning, and similar tools into our offerings, and comply with the regulatory environment impacting AI and AI-related activities;

•risks related to activities of registered users or content of their websites, and risks related to domain names and industry regulations;

•risks related to compliance with laws and regulations, including those related to economic sanctions, tariffs, export controls, anti-corruption and anti-money laundering, anti-trust, and consumer protection, and changes in these laws and regulations;

•risks related to tax, including application of indirect taxes, tax laws, changes in tax laws or changes in provision for income tax and examination of income tax returns;

•risks related to ordinary shares, activist shareholders, and our status as a foreign private issuer;

•risks related to our incorporation and location in Israel, including conflicts in the area;

•our expectations regarding future changes in our cost of revenues and our operating expenses on an absolute basis and as a percentage of our revenues;

•our planned level of capital expenditures and our belief that our existing cash and cash from operations will be sufficient to fund our operations for at least the next 12 months and for the foreseeable future; and

•our ability to enter into new markets and attracting new customer demographics, including our ability to successfully attract new partners and large enterprise-level users and to grow our activities, including through the adoption of our Wix Studio product, with these customer types as anticipated.

The preceding list is not intended to be an exhaustive list of all of our forward-looking statements. The forward-looking statements are based on our beliefs, assumptions and expectations of future performance, taking into account the information currently available to us. These statements are only predictions based upon our current expectations and projections about future events. There are important factors that could cause our actual results, levels of activity, performance or achievements to differ materially from the results, levels of activity, performance or achievements expressed or implied by the forward-looking statements. In particular, you should consider the risks provided under Item 3.D.“Risk Factors” in this annual report.

You should not rely upon forward-looking statements as predictions of future events. Although we believe that the expectations reflected in the forward-looking statements are reasonable, we cannot guarantee that future results, levels of activity, performance and events and circumstances reflected in the forward-looking statements will be achieved or will occur. Except as required by law, we undertake no obligation, and expressly disclaim any duty to update publicly any forward-looking statements for any reason after the date of this annual report, to conform these statements to actual results or to changes in our expectations.