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UNITED STATESSECURITIES AND EXCHANGE COMMISSIONWASHINGTON, D.C. 20549

FORM 20-F

☐REGISTRATION STATEMENT PURSUANT TO SECTION 12(b) OR (g) OF THE SECURITIES EXCHANGE ACT OF 1934

OR

For the fiscal year ended December 31, 2025

OR

☐TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934

OR

☐SHELL COMPANY REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934

Commission file number 001-36158

WIX.COM LTD.

(Exact name of Registrant as Specified in Its Charter)

Israel

(Jurisdiction of Incorporation or Organization)

5 Yunitsman St.

Tel Aviv, 6936025 Israel

(Address of Principal Executive Offices)

Naama Kaenan, Adv.

General Counsel

Telephone: +972 (3) 545-4900

E-mail: naamak@wix.com

Wix.com Ltd.

5 Yunitsman St.

Tel Aviv,6936025 Israel

(Name, Telephone, E-mail and/or Facsimile number and Address of Company Contact Person)

Securities registered or to be registered pursuant to Section 12(b) of the Act:

Title of each classTrading SymbolName of each exchange on which registered
Ordinary shares, par value NIS 0.01 per shareWIXThe Nasdaq Stock Market LLC

Securities registered or to be registered pursuant to Section 12(g) of the Act: None.

Securities for which there is a reporting obligation pursuant to Section 15(d) of the Act: None.

Indicate the number of outstanding shares of each of the issuer’s classes of capital or common stock as of the close of the period covered by the annual report: As of December 31, 2025, the registrant had outstanding 54,989,523 ordinary shares, par value NIS 0.01 per share.

Indicate by check mark if the registrant is a well-known seasoned issuer, as defined in Rule 405 of the Securities Act. Yes ☒ No ☐

If this report is an annual or transition report, indicate by check mark if the registrant is not required to file reports pursuant to Section 13 or 15(d) of the Securities Exchange Act of 1934.

Yes ☐No ☒

Indicate by check mark whether the registrant (1) has filed all reports required to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during the preceding 12 months (or for such shorter period that the registrant was required to file such reports), and (2) has been subject to such filing requirements for the past 90 days. Yes ☒ No ☐

Indicate by check mark whether the registrant has submitted electronically every Interactive Data File required to be submitted pursuant to Rule 405 of Regulation S-T (§ 232.405 of this chapter) during the preceding 12 months (or for such shorter period that the registrant was required to submit such files). Yes ☒ No ☐

Indicate by check mark whether the registrant is a large accelerated filer, an accelerated filer, a non-accelerated filer, or an emerging growth company. See definition of “large accelerated filer,” “accelerated filer,” and “emerging growth company” in Rule 12b-2 of the Exchange Act.

Large accelerated filer ☒Accelerated filer ☐
Non-accelerated filer ☐Emerging growth company ☐

If an emerging growth company that prepares its financial statements in accordance with U.S. GAAP, indicate by check mark if the registrant has elected not to use the extended transition period for complying with any new or revised financial accounting standards provided pursuant to Section 13(a) of the Exchange Act.☐

Indicate by check mark whether the registrant has filed a report on and attestation to its management’s assessment of the effectiveness of its internal control over financial reporting under Section 404(b) of the Sarbanes-Oxley Act (15 U.S.C. 7262(b)) by the registered public accounting firm that prepared or issued its audit report.☒

If securities are registered pursuant to Section 12(b) of the Act, indicate by check mark whether the financial statements of the registrant included in the filing reflect the correction of an error to previously issued financial statements.☐

Indicate by check mark whether any of those error corrections are restatements that required a recovery analysis of incentive-based compensation received by any of the registrant's executive officers during the relevant recovery period pursuant to § 240.10D-1(b). ☐

Indicate by check mark which basis of accounting the registrant has used to prepare the financial statements included in this filing:

U.S. GAAP ☒International Financial Reporting Standards as issuedby the International Accounting Standards Board ☐Other ☐

If “Other” has been checked in response to the previous question, indicate by check mark which financial statement item the registrant has elected to follow. ☐ Item 17 ☐ Item 18

If this is an annual report, indicate by check mark whether the registrant is a shell company (as defined in Rule 12b-2 of the Exchange Act). Yes ☐ No☒

INTRODUCTION4
SPECIAL NOTE REGARDING FORWARD-LOOKING STATEMENTS5
PART I8
ITEM 1.IDENTITY OF DIRECTORS, SENIOR MANAGEMENT AND ADVISERS8
ITEM 2.OFFER STATISTICS AND EXPECTED TIMETABLE8
ITEM 3.KEY INFORMATION8
ITEM 4.INFORMATION ON THE COMPANY71
ITEM 4A.UNRESOLVED STAFF COMMENTS99
ITEM 5.OPERATING AND FINANCIAL REVIEW AND PROSPECTS99
ITEM 6.DIRECTORS, SENIOR MANAGEMENT AND EMPLOYEES119
ITEM 7.MAJOR SHAREHOLDERS AND RELATED PARTY TRANSACTIONS154
ITEM 8.FINANCIAL INFORMATION157
ITEM 9.THE OFFER AND LISTING158
ITEM 10.ADDITIONAL INFORMATION158
ITEM 11.QUANTITATIVE AND QUALITATIVE DISCLOSURES ABOUT MARKET RISK171
ITEM 12.DESCRIPTION OF SECURITIES OTHER THAN EQUITY SECURITIES173
PART II174
ITEM 13.DEFAULTS, DIVIDEND ARREARAGES AND DELINQUENCIES174
ITEM 14.MATERIAL MODIFICATIONS TO THE RIGHTS OF SECURITY HOLDERS AND USE OF PROCEEDS174
ITEM 15.CONTROLS AND PROCEDURES174
ITEM 16A.AUDIT COMMITTEE FINANCIAL EXPERT175
ITEM 16B.CODE OF ETHICS175
ITEM 16C.PRINCIPAL ACCOUNTANT FEES AND SERVICES176
ITEM 16D.EXEMPTIONS FROM THE LISTING STANDARDS FOR AUDIT COMMITTEES176
ITEM 16E.PURCHASES OF EQUITY SECURITIES BY THE ISSUER AND AFFILIATED PURCHASERS177
ITEM 16F.CHANGE IN REGISTRANT’S CERTIFYING ACCOUNTANT178
ITEM 16G.CORPORATE GOVERNANCE178
ITEM 16H.MINE SAFETY DISCLOSURE179
ITEM 16I.DISCLOSURE REGARDING FOREIGN JURISDICTIONS THAT PREVENT INSPECTIONS.179
ITEM 16JINSIDER TRADING POLICIES179
ITEM 16K.CYBERSECURITY179
PART III182
ITEM 17.FINANCIAL STATEMENTS182
ITEM 18.FINANCIAL STATEMENTS182
ITEM 19.EXHIBITS182
ContentsView on SEC.gov

The text of this filing, as the company filed it with the SEC, without its images or exhibits. This is not investment advice.