Consumer Cyclical • Apparel Manufacturing
End-of-day close from stored market data, not a live quote.
Under Armour, Inc., together with its subsidiaries, engages in designing, developing, marketing, and distributing performance apparel, footwear, and accessories for men, women, and youth. The company provides its apparel in compression, fitted, and loose fit types. It also offers footwear products for running, training, basketball, cleated sports, recovery, and outdoor applications, as well as for casual use.
In addition, the company provides accessories, which include gloves, bags, headwear, and socks. It primarily offers its products under the UNDER ARMOUR, ARMOUR, HEATGEAR, COLDGEAR, HOVR, UA, PROTECT THIS HOUSE, I WILL, ARMOUR FLEECE, and ARMOUR BRA brands. The company sells its products through wholesale channels, including national and regional sporting goods chains, independent and specialty retailers, department store chains, mono-branded Under Armour retail stores, institutional athletic departments, and leagues and teams, as well as independent distributors; and directly to consumers through its own brand and factory house retail stores and e-commerce websites. It operates in the United States, Canada, Europe, the Middle East, Africa, the Asia-Pacific, and Latin America. The company was incorporated in 1996 and is headquartered in Baltimore, Maryland.
Company profile from EODHD, stored Oct 25, 2026.
The last 8 fiscal quarters as reported (EODHD). Year over year compares the same quarter a year earlier.
| Quarter | Revenue | YoY | Gross margin | Op. income | Net income |
|---|---|---|---|---|---|
| Jun 2026filed Aug 7, 2026 | $1.1B | -3.4% | 54.1% | $46.7M | $545.0K |
| Mar 2026filed May 19, 2026 | $1.2B | -0.6% | 42.0% | -$25.7M | -$43.4M |
| Dec 2025filed Feb 6, 2026 | $1.3B | -4.8% | 44.7% | -$67.7M | -$430.8M |
| Sep 2025filed Nov 6, 2025 | $1.3B | -4.3% | 47.9% | $61.2M | -$18.8M |
| Jun 2025filed Aug 8, 2025 | $1.1B | -3.9% | 48.8% | $298.7M | -$2.6M |
| Mar 2025filed May 22, 2025 | $1.2B | -11.6% | 46.7% | -$48.1M | -$67.5M |
| Dec 2024filed Feb 6, 2025 | $1.4B | -5.7% | 47.5% | $56.9M | $1.2M |
| Sep 2024filed Nov 7, 2024 | $1.4B | -10.5% | 49.8% | $179.1M | $170.4M |
| Fiscal year | Revenue | YoY | Gross margin | Op. income | Net income |
|---|---|---|---|---|---|
| Mar 2026filed May 19, 2026 | $5.0B | -3.9% | 45.5% | -$35.4M | -$495.6M |
| Mar 2025filed May 22, 2025 | $5.2B | -9.4% | 47.9% | $171.1M | -$201.3M |
| Mar 2024filed May 29, 2024 | $5.7B | -3.4% | 46.1% | $229.8M | $232.0M |
| Mar 2023filed May 24, 2023 | $5.9B | +3.9% | 44.8% | $263.6M | $374.5M |
| Mar 2022filed May 6, 2022 | $5.7B | +27.0% | 50.3% | $486.3M | $360.1M |
| Mar 2021filed May 4, 2021 | $4.5B | — | 48.3% | -$613.4M | -$549.2M |
FINRA reports open short positions for a settlement date. The publication date is later. These are reported positions, with a separate date for each observation.
Compare the reported short exposure around the dates you bought, sold or watched UAA. A long position benefits from price rises; a short position benefits from falls. A change in these counts does not predict either move.
Settlement Oct 15, 2026
61,744,012 shares short
-3,400,516 shares (-5.2%) vs Sep 30, 2026
Share of float unavailable. Published Oct 26, 2026.
Settlement Sep 30, 2026
65,144,528 shares short
+11,650,184 shares (+21.8%) vs Sep 15, 2026
Share of float unavailable. Published Oct 9, 2026.
Settlement Sep 15, 2026
53,494,344 shares short
+600,011 shares (+1.1%) vs Aug 31, 2026
17.7% of the stored float. Published Sep 24, 2026.
Settlement Aug 31, 2026
52,894,333 shares short
+2,133,312 shares (+4.2%) vs Aug 14, 2026
17.5% of the stored float. Published Sep 10, 2026.
Settlement Aug 14, 2026
50,761,021 shares short
+5,622,263 shares (+12.5%) vs Jul 31, 2026
16.8% of the stored float. Published Aug 25, 2026.
Settlement Jul 31, 2026
45,138,758 shares short
-8,633,541 shares (-16.1%) vs Jul 15, 2026
14.9% of the stored float. Published Aug 11, 2026.
Change = this settlement’s shares short − the previous recorded settlement’s shares short; percentage change divides by that earlier count. A zero earlier count has no percentage change. Split-spanning counts are left uncompared. Float percentages use the stored settlement observation, not today’s float.
Source: stored FINRA equity short-interest records, up to six settlements from the last 240 days. FINRA data and reporting dates · How to read short interest
See the recorded cash amounts and dates behind UAA’s income, and the splits that change its share count. Dates below are stored event records, not confirmation of a payment to your account.
No qualified cash-dividend records are stored. This does not establish that the company pays no dividend.
Up to six Polygon cash-dividend events, including recorded ex-dates within the next 120 days. Amounts retain their recorded currency and decimal precision. Historical amounts are not restated to a common split basis, annualized, or converted to dollars.
For a long holding, compare the ex-date with when you held the shares and check the pay date against your broker’s cash history. Owning the stock today does not establish past entitlement. For a short holding, a dividend can create a payment obligation to the share lender.
Ex-dates and special dividend rules · Short-sale dividend obligations · Dividend data definitions
2 for 1 · forward split
Effective Apr 8, 2016
Each 1 pre-split share becomes 2 post-split shares.
Source: EODHD
2 for 1 · forward split
Effective Apr 15, 2014
Each 1 pre-split share becomes 2 post-split shares.
Source: EODHD
2 for 1 · forward split
Effective Jul 10, 2012
Each 1 pre-split share becomes 2 post-split shares.
Source: EODHD
Up to six stored split dates through Nov 7, 2026. Equivalent vendor ratios are combined; conflicting ratios are left out. This history may be incomplete.
A split changes the share count and per-share price basis; it does not by itself add investment value. Put your holding’s earlier and later share counts on the same basis before comparing them. This applies to both long shares and shares owed on a short position.
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38 smart-money holders: institutions with a high Holder IQ
Smart-money 13F trend: distributing (light)
Unlock crowding heatmapUnlock filer discoverySentiment: neutral
Last trade: buy 87 days ago
Sign in to read your holdings or watchlist context. No personal position or direction is inferred.
Stored recent-activity label: neutral. This context label is separate from the scored insider signal read.
A count of reported activity describes a sample, not purchase conviction, an insider’s intent or a future price move. Neutral is not an all-clear, and absent direction is not neutral evidence.
The current context rule reads at most 50 nonduplicate issuer/share-class records filed in the last 90 days. It counts a bullish direction or purchase code P toward bullish, and a bearish direction or sale code S toward bearish. A side must exceed the opposite count by more than two to set its label; otherwise nonzero directional counts produce neutral. Calculation unavailable for this saved label: its counts, exact records, as-of time and rule version are not supplied here. Do not substitute the separate scored read’s different window or denominator.
Stored SEC Forms 3/4/5 insider-signal records, ordered by filing date with amendment duplicates excluded. Filing date is not transaction date. The last-trade line locates recent reported activity; it does not date or reconstruct the complete count.
Red flags: 0
Sign in to read your holdings or watchlist context. No personal position or direction is inferred.
Stored recent-activity label: neutral. This context label is separate from the scored insider signal read.
A count of reported activity describes a sample, not purchase conviction, an insider’s intent or a future price move. Neutral is not an all-clear, and absent direction is not neutral evidence.
The current context rule reads at most 50 nonduplicate issuer/share-class records filed in the last 90 days. It counts a bullish direction or purchase code P toward bullish, and a bearish direction or sale code S toward bearish. A side must exceed the opposite count by more than two to set its label; otherwise nonzero directional counts produce neutral. Calculation unavailable for this saved label: its counts, exact records, as-of time and rule version are not supplied here. Do not substitute the separate scored read’s different window or denominator.
Stored SEC Forms 3/4/5 insider-signal records, ordered by filing date with amendment duplicates excluded. Filing date is not transaction date. The last-trade line locates recent reported activity; it does not date or reconstruct the complete count.
376 filers reported a long position in UAA for Q2 2026. 13-F holdings are filed up to 45 days after the quarter ends.
The top 10 hold
62.8%
of the 213.5M shares 13-F filers reported
Moves vs Q1 2026
9 added1 trimmed
Net shares held
+13.5%
across the 10 holders with a comparable Q1 2026 book
| Rank | Holder | Value | Shares | Shares vs Q1 2026 |
|---|---|---|---|---|
| 1 | FAIRFAX FINANCIAL HOLDINGS LTD/ CAN | $289.8M · 45.4M shares | 45.4M | +5.5% |
| 2 | BlackRock, Inc. | $177.6M · 27.8M shares | 27.8M | +33.3% |
| 3 | VANGUARD PORTFOLIO MANAGEMENT LLC | $76.4M · 12M shares | 12M | +10.2% |
| 4 | DIMENSIONAL FUND ADVISORS LP | $57.8M · 9M shares | 9M | +6% |
| 5 | STATE STREET CORP | $49.1M · 7.7M shares | 7.7M | +27.8% |
| 6 | D. E. Shaw & Co., Inc. | $48.4M · 7.6M shares | 7.6M | +31.8% |
| 7 | CHARLES SCHWAB INVESTMENT MANAGEMENT INC | $43.1M · 6.8M shares | 6.8M | +9.5% |
| 8 | VANGUARD CAPITAL MANAGEMENT LLC | $38.7M · 6.1M shares | 6.1M | +0.4% |
| 9 | UBS Group AG | $38.3M · 6M shares | 6M | -25.8% |
| 10 | T. Rowe Price Investment Management, Inc. | $37.1M · 5.8M shares | 5.8M | +103.9% |
Sign in to see each holder’s Holder IQ, factor-adjusted Holder IQ and rank, and compare these holders with all scored filers. Available on every plan.
Sign inHolders of more than 5% of UAA file with the SEC within days. A 13D holder may seek to influence the company; a 13G holder is passive. Each holder’s latest filing from the last three years.
| Filed | Holder | % of class |
|---|---|---|
| Oct 1, 2026 | Frasers Group plc13G · passive | 8.8% |
| Jul 30, 2026 | BlackRock, Inc.13G · passive · amended | 14.3% |
| May 15, 2026 | FAIRFAX FINANCIAL HOLDINGS LTD/ CAN13D · activist · amended | 24% |
| Apr 29, 2026 | VANGUARD PORTFOLIO MANAGEMENT LLC13G · passive | 5.75% |
| Mar 27, 2026 | VANGUARD GROUP INC13G · passive · amended | 0%under 5% |
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