AREB
American Rebel Holdings IncPINK
Consumer Cyclical • Footwear & Accessories
$0.31-8.96%
Close Jul 8, 2026
- Market cap
- —
- 1 month
- —
- 3 months
- —
- 1 year
- —
- Dividend
- No dividends on record
- Short interest
- 1.0% of float285.9K shares · settled Oct 15, 2026 · +728.1% since Sep 30, 2026 · FINRA
Fundamentals · trailing 12 months to Jun 30, 2026
- Revenue
- $8.14M
- Net income
- -$24.08M
- Free cash flow
- -$9.4M
- Book value
- $3.57M
- Total debt
- $16.86M
- P/E
- —
- Price / sales
- —
- Price / book
- —
- FCF yield
- —
- Net margin
- -295.9%
EODHD (TTM) · as of Nov 6, 2026
End-of-day close from stored market data, not a live quote.
About American Rebel Holdings Inc
American Rebel Holdings, Inc. designs, manufactures, and markets branded safes, and personal security and self-defense products under the American Rebel brand in the United States. The company also designs and produces branded apparel and accessories for men and women. In addition, it offers beer under the American Rebel Light Beer brand. Further, the company provides backpacks, jackets, and related accessories.
Read more
The company markets its products through dealers; regional retailers; and specialty safe, sporting goods, hunting, and firearms stores, as well as online through its own website and e-commerce platforms. American Rebel Holdings, Inc. was incorporated in 2014 and is based in Nashville, Tennessee.
- Website
- americanrebelbeer.com
- Headquarters
- Nashville, TN, United States
- Listed
- Jan 23, 2018
- Fiscal year ends
- December
Company profile from EODHD, stored Oct 26, 2026.
Quarterly results
The last 8 fiscal quarters as reported (EODHD). Year over year compares the same quarter a year earlier.
| Quarter | Revenue | YoY | Gross margin | Op. income | Net income |
|---|---|---|---|---|---|
| Jun 2026filed Aug 10, 2026 | $2.0M | -30.1% | -14.1% | -$4.7M | -$6.0M |
| Mar 2026filed May 13, 2026 | $2.0M | -21.0% | -19.8% | -$4.1M | -$7.0M |
| Dec 2025filed Mar 31, 2026 | $2.3M | -2.0% | -11.2% | -$3.9M | -$5.9M |
| Sep 2025filed Nov 10, 2025 | $1.9M | -19.7% | -10.5% | -$3.7M | -$5.2M |
| Jun 2025filed Aug 13, 2025 | $2.8M | -12.7% | -1.1% | -$4.2M | -$18.1M |
| Mar 2025filed May 15, 2025 | $2.5M | -37.9% | 11.5% | -$3.0M | -$5.1M |
| Dec 2024filed Feb 7, 2025 | $2.3M | -51.4% | -21.3% | -$1.0M | -$1.7M |
| Sep 2024 | $2.3M | -30.1% | -21.3% | -$1.0M | -$1.7M |
Fiscal years · last 6
| Fiscal year | Revenue | YoY | Gross margin | Op. income | Net income |
|---|---|---|---|---|---|
| Dec 2025filed Mar 31, 2026 | $9.5M | -16.6% | -2.1% | -$14.8M | -$34.3M |
| Dec 2024filed Apr 9, 2025 | $11.4M | -29.6% | -1.0% | -$12.2M | -$17.6M |
| Dec 2023filed Apr 12, 2024 | $16.2M | +104.2% | 18.7% | -$7.9M | -$11.1M |
| Dec 2022filed Apr 14, 2023 | $7.9M | +705.4% | -10.2% | -$8.0M | -$10.1M |
| Dec 2021filed Mar 31, 2022 | $986.8K | -21.4% | 17.7% | -$3.3M | -$6.1M |
| Dec 2020filed May 24, 2021 | $1.3M | +134.7% | 24.1% | -$2.8M | -$6.0M |
Short-interest history
FINRA reports open short positions for a settlement date. The publication date is later. These are reported positions, with a separate date for each observation.
Compare the reported short exposure around the dates you bought, sold or watched AREB. A long position benefits from price rises; a short position benefits from falls. A change in these counts does not predict either move.
Settlement Oct 15, 2026
285,949 shares short
+251,420 shares (+728.1%) vs Sep 30, 2026
1% of the stored float. Published Oct 26, 2026.
Settlement Sep 30, 2026
34,529 shares short
-77,061 shares (-69.1%) vs Sep 15, 2026
0.1% of the stored float. Published Oct 9, 2026.
Settlement Sep 15, 2026
111,590 shares short
+59,957 shares (+116.1%) vs Aug 31, 2026
0.9% of the stored float. Published Sep 24, 2026.
Settlement Aug 31, 2026
51,633 shares short
-52,112 shares (-50.2%) vs Aug 14, 2026
Share of float unavailable. Published Sep 10, 2026.
Settlement Aug 14, 2026
103,745 shares short
+22,306 shares (+27.4%) vs Jul 31, 2026
Share of float unavailable. Published Aug 25, 2026.
Settlement Jul 31, 2026
81,439 shares short
+14,391 shares (+21.5%) vs Jul 15, 2026
Share of float unavailable. Published Aug 11, 2026.
Change = this settlement’s shares short − the previous recorded settlement’s shares short; percentage change divides by that earlier count. A zero earlier count has no percentage change. Split-spanning counts are left uncompared. Float percentages use the stored settlement observation, not today’s float.
Source: stored FINRA equity short-interest records, up to six settlements from the last 240 days. FINRA data and reporting dates · How to read short interest
Dividends and stock splits
See the recorded cash amounts and dates behind AREB’s income, and the splits that change its share count. Dates below are stored event records, not confirmation of a payment to your account.
Cash-dividend records
No qualified cash-dividend records are stored. This does not establish that the company pays no dividend.
Up to six Polygon cash-dividend events, including recorded ex-dates within the next 120 days. Amounts retain their recorded currency and decimal precision. Historical amounts are not restated to a common split basis, annualized, or converted to dollars.
For a long holding, compare the ex-date with when you held the shares and check the pay date against your broker’s cash history. Owning the stock today does not establish past entitlement. For a short holding, a dividend can create a payment obligation to the share lender.
Ex-dates and special dividend rules · Short-sale dividend obligations · Dividend data definitions
Split history
1 for 100 · reverse split
Effective Mar 23, 2026
Each 100 pre-split shares become 1 post-split share.
Source: EODHD
1 for 20 · reverse split
Effective Feb 2, 2026
Each 20 pre-split shares become 1 post-split share.
Source: EODHD
1 for 20 · reverse split
Effective Oct 3, 2025
Each 20 pre-split shares become 1 post-split share.
Source: EODHD
1 for 25 · reverse split
Effective Mar 31, 2025
Each 25 pre-split shares become 1 post-split share.
Source: EODHD
1 for 9 · reverse split
Effective Oct 2, 2024
Each 9 pre-split shares become 1 post-split share.
Source: EODHD
1 for 25 · reverse split
Effective Jun 27, 2023
Each 25 pre-split shares become 1 post-split share.
Source: EODHD
Up to six stored split dates through Nov 7, 2026. Equivalent vendor ratios are combined; conflicting ratios are left out. This history may be incomplete.
A split changes the share count and per-share price basis; it does not by itself add investment value. Put your holding’s earlier and later share counts on the same basis before comparing them. This applies to both long shares and shares owed on a short position.
How stock splits workPortfolio context
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Smart money context
Holder IQ: MEDIUM
2 smart-money holders: institutions with a high Holder IQ
Q3 2025, filed Feb 3, 2026
Note: 13F filings are reported up to 45 days after quarter-end.Insider context
Sentiment: neutral
Last trade: sell 40 days ago
Read the insider context evidence
What it means for you
Sign in to read your holdings or watchlist context. No personal position or direction is inferred.
What happened
Stored recent-activity label: neutral. This context label is separate from the scored insider signal read.
Why it can matter
A count of reported activity describes a sample, not purchase conviction, an insider’s intent or a future price move. Neutral is not an all-clear, and absent direction is not neutral evidence.
How we got this
The current context rule reads at most 50 nonduplicate issuer/share-class records filed in the last 90 days. It counts a bullish direction or purchase code P toward bullish, and a bearish direction or sale code S toward bearish. A side must exceed the opposite count by more than two to set its label; otherwise nonzero directional counts produce neutral. Calculation unavailable for this saved label: its counts, exact records, as-of time and rule version are not supplied here. Do not substitute the separate scored read’s different window or denominator.
Where the data comes from
Stored SEC Forms 3/4/5 insider-signal records, ordered by filing date with amendment duplicates excluded. Filing date is not transaction date. The last-trade line locates recent reported activity; it does not date or reconstruct the complete count.
Red flags: 6
Read the insider context evidence
What it means for you
Sign in to read your holdings or watchlist context. No personal position or direction is inferred.
What happened
Stored recent-activity label: neutral. This context label is separate from the scored insider signal read.
Why it can matter
A count of reported activity describes a sample, not purchase conviction, an insider’s intent or a future price move. Neutral is not an all-clear, and absent direction is not neutral evidence.
How we got this
The current context rule reads at most 50 nonduplicate issuer/share-class records filed in the last 90 days. It counts a bullish direction or purchase code P toward bullish, and a bearish direction or sale code S toward bearish. A side must exceed the opposite count by more than two to set its label; otherwise nonzero directional counts produce neutral. Calculation unavailable for this saved label: its counts, exact records, as-of time and rule version are not supplied here. Do not substitute the separate scored read’s different window or denominator.
Where the data comes from
Stored SEC Forms 3/4/5 insider-signal records, ordered by filing date with amendment duplicates excluded. Filing date is not transaction date. The last-trade line locates recent reported activity; it does not date or reconstruct the complete count.
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