Eva Live Inc
For the period ended Jun 30, 2025. Filed Aug 1, 2025.
View on SEC.govAbout this filing
A company's report for each of its first three quarters. The financial statements are not audited. It shows how the business has moved since the last annual report, and what management says changed.
Jun 30, 2025 · Filed Aug 1, 2025
What changed in Management’s Discussion and Analysis?
Read the current filingPrevious report: 10-Q
Period ended 2025-03-31; filed 2025-05-15.
0001641172-25-011066
Item 2. MANAGEMENT’S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF OPERATIONSCurrent report: 10-Q
Period ended 2025-06-30; filed 2025-08-01.
0001641172-25-021822
Item 2. MANAGEMENT’S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF OPERATIONSThe baseline is this issuer’s latest earlier reporting period of the same form that was filed before the current report. A previous 10-Q is a different quarter, not a year-over-year comparison. Amendments are excluded.
Compared 57 previous paragraphs and 64 current paragraphs.
42 unchanged; 15 reworded; 2 added; 0 removed; 0 previous and 5 current paragraphs rearranged.
Tables are not compared: 2 previous and 3 current tables excluded. Dates, whitespace, punctuation and numbering changes are ignored; changes to financial figures remain significant.
A changed paragraph is not evidence that risk increased or decreased. An unchanged paragraph does not establish that risk stayed the same.
Added paragraphs (2)
Current report
During the six months ended June 30, 2025, and 2024, the Company incurred general and administrative costs (“G and A”) of $708,836 and $954,911, representing 9.06% and 21.58% of the respective quarterly revenue, due to an increase in operational efficiency.
Current report
During the six months ended June 30, 2025, and 2024, the Company spent $2,476,546 and $3,627,830 on buying media traffic, representing 32.89% and 81.97% of the respective quarterly revenue, due to an increase in platform performance. During the six months ended June 30, 2025, and 2024, the amortization and depreciation expenses were $787 and $0.
Reworded paragraphs (15)
Previous wording
We execute our business through the Eva Platform, which is based on Artificial Intelligence (AI), to match advertising campaigns with specific ad spots one at a time. Our system creates conversion mapping tables that enable us to increase conversion rates by analyzing trends with optimized historical conversion rates and further capitalizing on and improving those rates. We leverage “big data,” an accumulation of data that is too large and complex for traditional database management tools to process. As more companies strive to leverage big data for informed business decisions, we have developed automated tools that analyze the data and provide relevant information to our decision logic. We have designed our solution to optimize brand campaigns to create brand awareness and direct response campaigns with a fixed conversion point.
Current wording
We execute our business through the Eva Platform, which is based on Artificial Intelligence (AI), to match advertising campaigns with specific ad spots one at a time. Our system creates conversion mapping tables that enable us to increase conversion rates by analyzing trends and optimizing historical conversion rates, thereby further capitalizing on and improving those rates. We leverage “big data,” an accumulation of data that is too large and complex for traditional database management tools to process. As more companies strive to leverage big data for informed business decisions, we have developed automated tools that analyze the data and provide relevant information to our decision logic. We have designed our solution to optimize brand campaigns to create brand awareness and direct response campaigns with a fixed conversion point.
Previous wording
Since September 28, 2021, the Company has operated at the junction of digital marketing and media monetization. We enhance market awareness for companies and brands by delivering best-in-class digital marketing and monetization services on the Internet. Our typical customers are advertising agencies (classified under SIC 7319) and businesses across various industries that utilize our platform to market their products and services, including media companies, financial institutions, and other retail entities. Most of our customers are from North America, primarily the United States and Canada. As of March 31, 2025, and December 31, 2024, we had seven (7) and six (6) customers, primarily from North America. The top three customers accounted for 88% and 85% of the receivables as of March 31, 2025, and December 31, 2024, respectively. Our Company’s financial health is highly dependent on these top customers. If any of them were to significantly reduce their spending or cease doing business with your company, it could have a major impact on your revenue and overall financial health. These clients utilize our platform to advertise with media outlets and participate in media buying services, including acquiring online traffic through the Eva Platform. We also work with businesses (as described under NAICS 541810) that utilize our in-house digital marketing capabilities, including advice, creative services, account management, production of advertising materials, media planning, and buying (i.e., placing advertisements).
Current wording
Since September 28, 2021, the Company has operated at the junction of digital marketing and media monetization. We enhance market awareness for companies and brands by delivering best-in-class digital marketing and monetization services on the Internet. Our typical customers are advertising agencies (classified under SIC 7319) and businesses across various industries that utilize our platform to market their products and services, including media companies, financial institutions, and other retail entities. Most of our customers are from North America, primarily the United States and Canada. As of June 30, 2025, and December 31, 2024, we had eleven (11) and six (6) customers, primarily from North America. The top three customers accounted for 88% and 85% of the receivables as of June 30, 2025, and December 31, 2024, respectively. Our Company’s financial health is highly dependent on these top customers. If any of them were to significantly reduce their spending or cease doing business with your company, it could have a major impact on your revenue and overall financial health. These clients utilize our platform to advertise with media outlets and participate in media buying services, including acquiring online traffic through the Eva Platform. We also work with businesses (as described under NAICS 541810) that utilize our in-house digital marketing capabilities, including advice, creative services, account management, production of advertising materials, media planning, and buying (i.e., placing advertisements).
Previous wording
We execute our business through the Eva Platform, which is based on Artificial Intelligence (AI), to match advertising campaigns with specific ad spots one at a time. Our system creates conversion mapping tables that enable us to increase conversion rates by analyzing trends with optimized historical conversion rates and further capitalizing on and improving those rates. We leverage “big data,” an accumulation of data that is too large and complex for traditional database management tools to process. As more companies strive to leverage big data for strategic business decisions, we have developed automated tools that analyze the data and provide relevant information to our decision logic. We have designed our solution to optimize brand campaigns to create awareness and direct response campaigns with a fixed conversion point.
Current wording
We execute our business through the Eva Platform, which is based on Artificial Intelligence (AI), to match advertising campaigns with specific ad spots one at a time. Our system creates conversion mapping tables that enable us to increase conversion rates by analyzing trends and optimizing historical conversion rates, thereby further capitalizing on and improving those rates. We leverage “big data,” an accumulation of data that is too large and complex for traditional database management tools to process. As more companies strive to leverage big data for strategic business decisions, we have developed automated tools that analyze the data and provide relevant information to our decision logic. We have designed our solution to optimize brand campaigns to create awareness and direct response campaigns with a fixed conversion point.
Previous wording
The Company earns revenues from advertisers by signing purchase or insertion orders based on Standard Terms and Conditions for Internet Advertising for Media Buys One Year or Less, Version 3.0, as defined in 4’s/IAB . We intend to offer media companies and advertising agencies a standard for conducting mutually acceptable business, based on specific terms and conditions that are mutually agreed upon. When incorporated into an insertion order, this protocol represents the shared understanding of the Company and its customers regarding the conduct of business. The Company may also sign additional documents to cover sponsorships and other arrangements involving content association, integration, and special production. The Company considers an insertion order with its customers to be a binding contract with the customer, or other similar documentation, reflecting the terms and conditions under which it provides products or services. As a result, the Company considers the insertion order persuasive evidence of an arrangement. Each insertion is specific to the customer, defines each party’s fee schedule, duties, and responsibilities, and is governed by 4’s/IAB Version 3.0 for renewal and termination terms, confidentiality agreement, dispute resolution, and other clauses necessary for such a contract.
Current wording
The Company earns revenues from advertisers by signing purchase or insertion orders based on Standard Terms and Conditions for Internet Advertising for Media Buys One Year or Less, Version 3.0, as defined in 4’s/IAB. We intend to offer media companies and advertising agencies a standard for conducting mutually acceptable business, based on specific terms and conditions that are mutually agreed upon and established. When incorporated into an insertion order, this protocol represents the shared understanding of the Company and its customers regarding the conduct of business. The Company may also sign additional documents to cover sponsorships and other arrangements involving content association, integration, and special production. The Company considers an insertion order with its customers to be a binding contract, or other similar documentation, reflecting the terms and conditions under which it provides products or services. As a result, the Company considers the insertion order persuasive evidence of an arrangement. Each insertion is specific to the customer, defines each party’s fee schedule, duties, and responsibilities, and is governed by 4’s/IAB Version 3.0 for renewal and termination terms, confidentiality agreement, dispute resolution, and other clauses necessary for such a contract.
Previous wording
Operating Expenses: Our operating expenses comprise general and administrative costs, media traffic purchases, and amortization and depreciation.
Current wording
Operating Expenses: Our operating expenses comprise general and administrative costs, media traffic purchases, as well as amortization and depreciation.
Previous wording
As of March 31, 2025, and December 31, 2024, the Company had $316,578 and $76,356 in cash, respectively, to execute its business plan. As of March 31, 2025, and December 31, 2024, the Company had accumulated deficits of $26,473,981 and $28,469,675, respectively. The Company had a working capital surplus of $3,553,262 and $1,560,391 as of March 31, 2025, and December 31, 2024, respectively.
Current wording
As of June 30, 2025, and December 31, 2024, the Company had $261,079 and $76,356 in cash, respectively, to execute its business plan. As of June 30, 2025, and December 31, 2024, the Company had accumulated deficits of $23,848,880 and $28,469,675, respectively. The Company had a working capital surplus of $6,078,645 and $1,560,391 as of June 30, 2025, and December 31, 2024, respectively.
Previous wording
Currently, we generate all our revenues from the principal-based model. The Company generated revenues of $3,681,520 and $2,236,950 for the three months ended March 31, 2025, and 2024. The number of customers for the three months ended March 31, 2025, and 2024 was seven (7) and three (3), respectively. Additionally, this increase in revenue was further bolstered by the larger size of the contracts secured during the three months concluding on March 31, 2025. The Company incurred a net income of $1,995,694 and $196,709 for the three months ended March 31, 2025, and 2024, respectively.
Current wording
Currently, we generate all our revenues from the principal-based model. The Company generated revenues of $4,138,712 and $2,188,616 for the three months ended June 30, 2025, and 2024. The number of customers for the three months ended June 30, 2025, and 2024 was eleven (11) and four (4), respectively. Additionally, this increase in revenue was further bolstered by the larger size of the contracts secured during the three months concluding on June 30, 2025. The Company incurred a net income of $2,625,101 and a net loss of $360,361 for the three months ended June 30, 2025, and 2024, respectively.
Previous wording
During the three months ended March 31, 2025, and 2024, the Company incurred general and administrative costs (“G and A”) of $377,385 and $366,463, representing 10.25% and 16.38% of the respective quarterly revenue, due to an increase in operational efficiency.
Current wording
During the three months ended June 30, 2025, and 2024, the Company incurred general and administrative costs (“G and A”) of $331,451 and $588,447, representing 8.01% and 26.89% of the respective quarterly revenue, due to an increase in operational efficiency.
Previous wording
During the three months ended March 31, 2025, and 2024, the Company spent $1,300,766 and $1,673,778 on buying media traffic, representing 35.33% and 74.82% of the respective quarterly revenue, due to an increase in platform performance. During the three months ended March 31, 2025, and 2024, the amortization and depreciation expenses were $407 and $0.
Current wording
During the three months ended June 30, 2025, and 2024, the Company spent $1,175,780 and $1,954,051 on buying media traffic, representing 30.72% and 89.28% of the respective quarterly revenue, due to an increase in platform performance. During the three months ended June 30, 2025, and 2024, the amortization and depreciation expenses were $380 and $0.
Previous wording
As of March 31, 2025, and December 31, 2024, the Company had $316,578 and $76,356 in cash to execute its business plan. As of March 31, 2025, and December 31, 2024, the Company had accumulated deficits of $26,473,981 and $28,469,675, respectively. The Company had a working capital surplus of $3,553,262 and $1,560,391 as of March 31, 2025, and December 31, 2024, respectively.
Current wording
As of June 30, 2025, and December 31, 2024, the Company had $261,079 and $76,356 in cash to execute its business plan. As of June 30, 2025, and December 31, 2024, the Company had accumulated deficits of $23,848,880 and $28,469,675, respectively. The Company had a working capital surplus of $6,078,645 and $1,560,391 as of June 30, 2025, and December 31, 2024, respectively.
Previous wording
For the next three to six months, we anticipate that our existing cash on hand, cash flows from operations, and access to funding will be sufficient to cover our operating activities and other cash commitments, including related party payments and material capital expenditures. However, we may need additional funds to achieve sustainable sales, which ongoing operations can fund out of revenues. There is no assurance that any additional financing will be available or, if available, on terms that will be acceptable to us.
Current wording
For the next three to six months, we anticipate that our existing cash on hand, cash flows from operations, and access to funding will be sufficient to cover our operating activities and other cash commitments, including payments to related parties and material capital expenditures. However, we may need additional funds to achieve sustainable sales, which ongoing operations can fund out of revenues. There is no assurance that any additional financing will be available or, if available, on terms that will be acceptable to us.
Previous wording
We have yet to generate significant revenues and cash flow from operations to cover our ongoing expenses. As of March 31, 2025, the Company had an accumulated deficit of $26,473,981. Our independent auditors included an explanatory paragraph in their report on the audited financial statements for the fiscal year ended December 31, 2024, and 2022, regarding concerns about our ability to continue as a going concern. Our financial statements include additional note disclosures that describe the circumstances leading to this disclosure by our independent auditors. Our financial statements do not include any adjustments related to the recoverability or classification of asset-carrying amounts or the amounts and classifications of liabilities that may result should the Company be unable to continue as a going concern.
Current wording
We have yet to generate significant revenues and cash flow from operations to cover our ongoing expenses. As of June 30, 2025, the Company had an accumulated deficit of $23,848,880. Our independent auditors included an explanatory paragraph in their report on the audited financial statements for the fiscal year ended December 31, 2024, and 2023, regarding concerns about our ability to continue as a going concern. Our financial statements include additional note disclosures that describe the circumstances leading to this disclosure by our independent auditors. Our financial statements do not include any adjustments related to the recoverability or classification of asset-carrying amounts or the amounts and classifications of liabilities that may result should the Company be unable to continue as a going concern.
Previous wording
Management has considered various factors in evaluating the Company’s sustainability and the ability to manage obligations due within a year. Management has considered general economic conditions, key industry metrics, operating results, capital expenditure, commitments, future obligations, and liquidity. If there is a delay in generating significant revenues by December 31, 2024, the Company will require capital infusions from new and existing investors, streamline operating costs, and evaluate new business strategies to enhance cash flow from operations.
Current wording
Management has considered various factors in evaluating the Company’s sustainability and the ability to manage obligations due within a year. Management has considered general economic conditions, key industry metrics, operating results, capital expenditure, commitments, future obligations, and liquidity. The Company plans capital infusions from new and existing investors, streamlines operating costs, and evaluates new business strategies to enhance cash flow from operations.
Previous wording
We have based our management’s discussion and analysis of our financial condition and results of operations on our financial statements, which we have prepared in accordance with U.S. generally accepted accounting principles. In preparing our financial statements, we are required to make estimates and assumptions that affect the reported amounts of assets and liabilities, the disclosure of contingent assets and liabilities as of the date of the financial statements, and the reported amounts of revenues and expenses for the reporting periods. Our actual results may differ from these estimates, and such differences could be material and uncertain in the current economic environment, particularly given the impact of COVID-19.
Current wording
We have based our management’s discussion and analysis of our financial condition and results of operations on our financial statements, which we have prepared in accordance with U.S. generally accepted accounting principles. In preparing our financial statements, we are required to make estimates and assumptions that affect the reported amounts of assets and liabilities, the disclosure of contingent assets and liabilities as of the date of the financial statements, and the reported amounts of revenues and expenses for the reporting periods. Our actual results may differ from these estimates, and such differences could be material and uncertain, particularly in the current economic environment, given the impact of COVID-19.
Previous wording
In more detail, we have described significant accounting policies in Note 2 of our annual financial statements included in our 10-K for the fiscal year ended December 31, 2024, filed with the SEC on October 27, 2023. We evaluate our critical accounting estimates and judgments, as required by our policies, on an ongoing basis and update them as necessary based on changing conditions.
Current wording
In more detail, we have described significant accounting policies in Note 2 of our annual financial statements included in our 10-K for the fiscal year ended December 31, 2024, filed with the SEC on October 27, 2023. We evaluate our critical accounting estimates and judgments, as required by our policies, on an ongoing basis and update them as necessary in response to changing conditions.
Rearranged current paragraphs (5)
Current report — wording carried from elsewhere
Six Months Ending June 30, 2025, and 2024
Current report — wording carried from elsewhere
Currently, we generate all our revenues from the principal-based model. The Company generated revenues of $7,820,232 and $4,425,566 for the six months ended June 30, 2025, and 2024. The number of customers for the six months ended June 30, 2025, and 2024 was eleven (11) and four (4), respectively. Additionally, this increase in revenue was further bolstered by the larger size of the contracts secured during the six months concluding on June 30, 2025. The Company incurred a net income of $4,620,795 and a net loss of $163,652 for the six months ended June 30, 2025, and 2024, respectively.
Current report — wording carried from elsewhere
The Company’s rent expenses were $1,374 for both the six months ended June 30, 2025, and 2024, respectively. The rent expenses are included in the “G and A”.
Current report — wording carried from elsewhere
Reconciliation of Net Income (GAAP) to EBITDA (Non-GAAP):
Current report — wording carried from elsewhere
The table below reconciles our net income, the closest comparable GAAP measure, to EBITDA.