RideNow Group, Inc.

Current report

Our implementation of transparent 'all-in' retail pricing models, such as Clear Price, may place us at a temporary competitive disadvantage and adversely affect our sales volumes, revenue, and operating results.

Current report

In the third quarter of 2026, we proactively introduced Clear Price, our transparent, all-in customer pricing model across our dealership group, in alignment with recent FTC pricing guidance and heightened enforcement initiatives regarding fee transparency. While we believe transparent pricing enhances customer trust, streamlines the retail process, and builds long-term brand equity, our early adoption of all-in pricing has created short-term price disparities relative to competitors who continue to display lower initial base prices and add mandatory dealer fees, freight, setup, or administrative charges later in the sales process.

Current report

During the initial market implementation of Clear Price, these competitive price disparities contributed to a decline in retail customer traffic, lower unit sales volume, and reduced same-store powersports revenue. If consumers perceive our upfront advertised prices as higher than those of competing dealers who have not adopted all-in pricing practices, or if broader industry adoption of transparent pricing practices occurs more slowly than anticipated, we may continue to experience competitive pressure, market share erosion, lower unit sales, and reduced gross profit margins. In addition, any future changes in federal or state pricing disclosure regulations, FTC enforcement priorities, or industry pricing standards could impose additional compliance obligations, alter consumer buying behavior, or necessitate further adjustments to our sales and marketing practices, any of which could materially and adversely affect our business, financial condition, and results of operations.