TAKE TWO INTERACTIVE SOFTWARE INC

21. SEGMENT REPORTING AND GEOGRAPHIC INFORMATION

We haveone operating and reportable segment. Our operations involve similar products and customers worldwide. Revenue earned is primarily derived from the sale of software titles, which are developed internally and by third parties. Our Chief Executive Officer, who is our Chief Operating Decision Maker ("CODM"), manages our operations on a consolidated basis. Our CODM uses consolidated net income (loss) – supplemented by sales information by product category, major product title, and platform – for the purpose of evaluating performance and allocating resources. All significant expense categories are presented on our Consolidated Statements of Operations. Our other segment items include Depreciation and amortization, Business reorganization, Interest and other, net, and Provision for (benefit from) income taxes. The measure of segment assets is reported on the Consolidated Balance Sheet as Total assets. The CODM does not review segment assets at a level other than that presented on the Consolidated Balance Sheet.

Geography

We attribute net revenue to geographic regions based on software product destination. Net revenue by geographic region was as follows:

The following represents our fixed assets, net by location: