LendingTree, Inc.
For the period ended Mar 2, 2026. Filed Mar 2, 2026.
View on SEC.govAbout this filing
A notice of a major event between regular reports, such as results, a deal or a change of executives. It is often the first formal record of the news.
Mar 2, 2026 · Filed Mar 2, 2026
Use the contents to explore the available documents and sections.
TREE$37.01-4.4%Stored close · as of Nov 6, 2026
Contents
EX-99.1 · Variable Marketing Expense
Variable Marketing Expense
Below is a reconciliation of selling and marketing expense, the most directly comparable GAAP measure, to variable marketing expense. See "Lending Tree's Principles of Financial Reporting" for further discussion of the Company's use of this non-GAAP measure.
| Three Months Ended · Twelve Months Ended | |||||
|---|---|---|---|---|---|
| December 31,2025 | September 30,2025 | December 31,2024 | December 31,2025 | December 31,2024 | |
| (in thousands) | |||||
| Selling and marketing expense | $238,349 | $225,051 | $185,858 | $812,904 | $635,963 |
| Non-variable selling and marketing expense (1) | (10,706) | (10,483) | (11,084) | (42,224) | (40,055) |
| Variable marketing expense | $227,643 | $214,568 | $174,774 | $770,680 | $595,908 |
| (1) | Represents the portion of selling and marketing expense not attributable to variable costs paid for advertising, direct marketing and related expenses. Includes overhead, fixed costs and personnel-related expenses. |
The text of this filing, as the company filed it with the SEC, without its images or exhibits. This is not investment advice.