ORGANIGRAM GLOBAL INC.

2. Consumer Focus

We seek to address the changing needs of the cannabis consumer through our brand and product portfolio in which we offer products in popular categories and at attractive price points. In addition to third-party and direct consumer research, we maintain contact with consumers online via social media. Our strong consumer appeal is evidenced by our #1 market position 1 as of the end of Q2 Fiscal 2025, and our product category leadership:

•SHRED: $225 million in annual retail sales as of the last twelve months at the end of Q2 Fiscal 20251

•Hash: we expanded hash distribution nationally and introduced the innovative Rip-Strip Hash product. On March 31, 2025, we held the #1 market position in the hash category 1

•SHRED’ems and Monjour: among the top-selling gummies in Canada. As of the end of Q2 Fiscal 2025, we held the #3 market position in the gummy category with Monjour being the best-selling CBD-only gummy 1; and

•Boxhot: as of the end of Q2 Fiscal 2025, it generated over $150 million in retail revenue in the last twelve months 1, and is the leading vape brand in Canada 1, while also representing products in the infused pre-roll and concentrates categories.