USA TODAY Co., Inc.
For the period ended Feb 20, 2025. Filed Feb 20, 2025.
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Feb 20, 2025 · Filed Feb 20, 2025
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EX-99.1 · KEY PERFORMANCE INDICATORS
KEY PERFORMANCE INDICATORS
A key performance indicator ("KPI") is generally defined as a quantifiable measurement or metric used to gauge performance, specifically to help determine strategic, financial, and operational achievements, especially compared to those of similar businesses.
We define Digital-only average revenue per user ("ARPU") as digital-only subscription average monthly revenues divided by the average digital-only paid subscriptions within the respective period. We define Core platform ARPU as core platform average monthly revenues divided by average monthly customer count within the period. We define core platform revenues as revenue derived from customers utilizing our proprietary digital marketing services platform that are sold by either our direct or local market teams.
Management believes Digital-only ARPU, Core platform ARPU, digital-only paid subscriptions, core platform revenues and core platform average customer count are KPIs that offer useful information in understanding consumer behavior, trends in our business, and our overall operating results. Management utilizes these KPIs to track and analyze trends across our segments.
KEY PERFORMANCE INDICATORS
| Table No. 9 | Three months ended December 31, | Year ended December 31, | ||||||
|---|---|---|---|---|---|---|---|---|
| In thousands, except ARPU | 2024 | 2023 | Change | % Change | 2024 | 2023 | Change | % Change |
| Domestic Gannett Media: | ||||||||
| Digital-only ARPU | $8.03 | $7.09 | $0.94 | 13.3% | $7.83 | $6.46 | $1.37 | 21.2% |
| Newsquest: | ||||||||
| Digital-only ARPU | $6.21 | $6.18 | $0.03 | 0.5% | $6.17 | $6.14 | $0.03 | 0.5% |
| Total Gannett: | ||||||||
| Digital-only ARPU | $7.93 | $7.05 | $0.88 | 12.5% | $7.75 | $6.45 | $1.30 | 20.2% |
| DMS: | ||||||||
| Core platform revenues | $116,248 | $119,355 | $(3,107) | (2.6)% | $474,298 | $473,172 | $1,126 | 0.2% |
| Core platform ARPU | $2,788 | $2,663 | $125 | 4.7% | $2,760 | $2,620 | $140 | 5.3% |
| Core platform average customer count | 13.9 | 14.9 | (1.0) | (6.7)% | 14.3 | 15.1 | (0.8) | (5.3)% |
| Table No. 10 | As of December 31, | ||
|---|---|---|---|
| In thousands | 2024 | 2023 | % Change |
| Digital-only paid subscriptions: | |||
| Domestic Gannett Media | 1,953 | 1,912 | 2.1% |
| Newsquest | 110 | 83 | 32.5% |
| Total Gannett | 2,063 | 1,995 | 3.4% |
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