AMERICAN REBEL HOLDINGS INC

Forward-Looking Statements

This press release contains forward-looking statements within the meaning of the federal securities laws. Forward-looking statements generally may be identified by the use of words such as “believe,” “expect,” “anticipate,” “intend,” “plan,” “may,” “will,” “should,” “continue,” “estimate,” “project,” “potential,” “target,” “opportunity,” “focus,” “position,” “seek,” “strategy,” and similar expressions. Forward-looking statements are based on current expectations, estimates, assumptions, and projections of management and involve known and unknown risks, uncertainties, and other factors that may cause actual results, performance, or achievements to differ materially from those expressed or implied by such statements.

Forward-looking statements in this press release include, but are not limited to, statements regarding Champion Safe Company’s manufacturing capacity and throughput; production expansion initiatives; deployment and anticipated benefits of recently secured growth capital; supplier relationships and supply continuity; inventory availability; fulfillment performance; shipment volumes; dealer service levels; reduction of order backlog; conversion of open orders into shipments, recognized revenue, cash flow, and earnings; operational efficiencies; production scheduling improvements; customer demand; dealer demand; retailer engagement; dealer confidence; dealer growth; participation in and benefits derived from industry trade shows and buying group events, including the Sports Inc August Outdoor Show; expansion of dealer relationships; effectiveness of dealer support, sales, marketing, merchandising, and promotional programs; consumer acceptance of Champion products; product quality and performance; market penetration; competitive positioning; market opportunities in the outdoor, hunting, shooting sports, and home security categories; seasonal demand trends; opportunities associated with the fall and holiday selling seasons; revenue growth; margin improvement; profitability; financial performance; scalability of operations; long-term business strategy; and Champion Safe’s ability to execute its business plan and achieve sustainable growth.

Forward-looking statements also include statements concerning expectations regarding the strength and durability of the Champion Safe brand; the Company’s ability to maintain and expand relationships with independent retailers, distributors, buying groups, and suppliers; the attractiveness of Champion products to consumers; anticipated benefits from improvements in manufacturing execution and operational performance; the conversion of marketplace demand into completed deliveries; the Company’s ability to strengthen dealer confidence through improved fulfillment; future product demand; future orders; repeat purchases by dealers and consumers; brand awareness initiatives; and the Company’s ability to capitalize on opportunities within the outdoor recreation, sporting goods, firearm storage, and residential security markets.

There can be no assurance that anticipated manufacturing improvements, production increases, dealer demand, backlog conversion, shipment levels, revenue generation, customer purchasing activity, retailer growth initiatives, inventory availability, fulfillment performance, market acceptance, distribution opportunities, or sales growth will occur as expected, or at all. Actual results may differ materially from those expressed or implied in forward-looking statements due to a variety of factors.

These risks and uncertainties include, without limitation: manufacturing interruptions or inefficiencies; supply chain disruptions; supplier performance issues; shortages or increased costs of raw materials, steel, components, labor, or transportation; logistics challenges; freight delays; order modifications, postponements, or cancellations; dealer inventory decisions; changes in consumer preferences; shifts in demand within the outdoor, hunting, sporting goods, and home security industries; competitive pressures; pricing pressures; inflationary conditions; changes in economic conditions; higher interest rates; reduced consumer discretionary spending; labor availability; regulatory developments; litigation; cybersecurity incidents; natural disasters; geopolitical events; public health events; the availability of capital; the Company’s ability to deploy capital effectively; and the Company’s ability to successfully execute operational, manufacturing, sales, marketing, and growth initiatives.

In addition, as a subsidiary of American Rebel Holdings, Inc. (OTCID:AREB), Champion Safe’s operations and performance may be impacted by factors affecting American Rebel Holdings, Inc., including overall corporate liquidity, access to financing, capital market conditions, strategic initiatives, operating results, distribution and expansion efforts, acquisitions, integration activities, cost management initiatives, and general business conditions affecting one or more of its operating subsidiaries.

Forward-looking statements regarding future revenue, earnings, profitability, shipments, dealer growth, market opportunities, backlog conversion, consumer demand, business performance, operational improvements, and strategic execution are inherently uncertain. Investors are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the date of this press release.

Additional information concerning risk factors and uncertainties that could cause actual results to differ materially from those projected is contained in American Rebel Holdings, Inc.’s filings with the U.S. Securities and Exchange Commission, including its Annual Reports on Form 10-K, Quarterly Reports on Form 10-Q, Current Reports on Form 8-K, and other filings made with the SEC from time to time.

Champion Safe Company and American Rebel Holdings, Inc. undertake no obligation to publicly update, revise, or otherwise release any revisions to forward-looking statements contained herein, whether as a result of new information, future events, changed circumstances, or otherwise, except as required by applicable law.