AMAZE HOLDINGS, INC.
For the period ended Jun 30, 2026. Filed Aug 14, 2026.
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A company's report for each of its first three quarters. The financial statements are not audited. It shows how the business has moved since the last annual report, and what management says changed.
Jun 30, 2026 · Filed Aug 14, 2026
What changed in Management’s Discussion and Analysis?
Read the current filingPrevious report: 10-Q
Period ended 2026-03-31; filed 2026-05-15.
0001493152-26-023941
Item 2. Management’s Discussion and Analysis of Financial Condition and Results of OperationsCurrent report: 10-Q
Period ended 2026-06-30; filed 2026-08-14.
0001493152-26-038506
Item 2. Management’s Discussion and Analysis of Financial Condition and Results of OperationsThe baseline is this issuer’s latest earlier reporting period of the same form that was filed before the current report. A previous 10-Q is a different quarter, not a year-over-year comparison. Amendments are excluded.
Compared 90 previous paragraphs and 101 current paragraphs.
62 unchanged; 21 reworded; 14 added; 6 removed; 1 previous and 4 current paragraphs rearranged.
Tables are not compared: 8 previous and 11 current tables excluded. Dates, whitespace, punctuation and numbering changes are ignored; changes to financial figures remain significant.
A changed paragraph is not evidence that risk increased or decreased. An unchanged paragraph does not establish that risk stayed the same.
Added paragraphs (14)
Current report
Total revenues for the three months ended June 30, 2026 was approximately $620,000, down 29% from approximately $870,000 for the three months ended June 30, 2025. The decrease in revenues was primarily driven by a lower volume of sales transactions on our platform during the period as compared to the same period in the prior year. The decline reflects reduced transaction activity rather than a change in pricing.
Current report
Cost of revenue for the three months ended June 30, 2026 was approximately $76,000 as compared to $82,000 for the three months ended June 30, 2025. The Company recorded a $44,000 adjustment to the inventory reserve for the quarter ended June 30, 2026, otherwise our cost of revenues would have seen a larger decrease which is attributable to the work in improving margin profiles.
Current report
Selling, general and administrative expenses decreased by approximately $0.9 million, or 18%, to $4.0 million for the three months ended June 30, 2026, compared with $4.9 million for the three months ended June 30, 2025. The decrease was primarily attributable to the Company’s ongoing cost-optimization initiatives following the Acquisition, as well as a decrease in legal expenses of approximately $606,000. Legal expenses were higher in the prior-year period due to costs incurred in connection with the Company’s merger activities. Marketing expenses increased primarily due to the launch of a digital marketing campaign during the second quarter of 2026.
Current report
Equity based compensation for the three months ended June 30, 2026 and 2025 totaled approximately $168,000 and $190,000, respectively. The Company has been consistently awarding equity-based compensation to employees and contractors between the two periods.
Current report
Comparison of the six months ended June 30, 2026 and 2025
Current report
Revenue
Current report
Cost of revenue for the six months ended June 30, 2026 was approximately $112,000 as compared to $145,000 for the six months ended June 30, 2025. The biggest difference between the two periods is mostly related to the cost of the wine business as the six months ended June 30, 2025 incurred $62,000 and $0 for the six months ended June 30, 2026. In addition, there was a $44,000 adjustment to wine inventory for the six months ended in June 30, 2026 under cost of revenues and $0 for the six months ended June 30, 2025.
Current report
Selling, general and administrative expenses
Current report
Equity based compensation for the six months ended June 30, 2026 and 2025 totaled approximately $327,000 and $190,000, respectively. The Company began granting equity-based compensation after the Amaze Acquisition in March 2025 and therefore has seen an increase in equity-based compensation since then.
Current report
Depreciation and amortization
Current report
Other Income and Expenses
Current report
Net Loss
Current report
The net loss for the six months ended June 30, 2026 was approximately $10.0 million, or $(1.69) per share, compared to a net loss of $7.1 million, or $(49.36) per share, for the six months ended June 30, 2025.
Current report
Net cash used in operating activities was approximately $7.2 million and $3.9 million for the six months ended June 30, 2026 and 2025, respectively. Cash used in operating activities increased in the six months ended June 30, 2026 with the largest change being attributed to accounts payable.
Removed paragraphs (6)
Previous report
Our business is currently organized in two reporting segments: E-commerce/Subscriptions and Wine Products.
Previous report
The Wine Product’s segment includes the sale of “Fresh Vine” wines across the United States and Puerto Rico through wholesale, and direct-to-consumer (DTC) channels. Amaze’s core wine offerings are priced strategically to appeal to mass markets and sell at a list price between $15 and $25 per bottle.
Previous report
Cost of revenue for the three months ended March 31, 2026 was approximately $36,000 as compared to $63,000 for the three months ended March 31, 2025. Our improved margin profile is attributed to the operating leverage of the Amaze Software platform, which enables high-margin digital and physical sales with lower incremental cost compared to traditional wholesale models.
Previous report
Equity-Based Compensation
Previous report
Equity based compensation for the three months ended March 31, 2026 and 2025 totaled approximately $160,000 and $0, respectively. The expense recognized in the first quarter of 2026 is a result of restricted stock units awarded that vests through 2028 as well as 153,024 shares awarded to vendors in 2026.
Previous report
Net cash used in operating activities was approximately $3.1 million and $1.4 million for the three months ended March 31, 2026 and 2025, respectively. Cash used in operating activities increased in the three months ended March 31, 2026 primarily due to the activity from post-acquisition operations for a full quarter in 2026 as compared to the post-acquisition operations for the period from the acquisition date of March 7. 2025 to March 31, 205, such as the increase in deferred revenue, accrued expenses and prepaids, and legal and professional fees in connection the Acquisition.
Reworded paragraphs (21)
Previous wording
The following discussion and analysis of our financial condition and results of operations should be read in conjunction with the financial statements and related notes to those statements as included elsewhere in this Quarterly Report on Form 10-Q. In addition to historical financial information, the following discussion and analysis contains forward-looking statements that involve risks, uncertainties, and assumptions. See “Cautionary Note Regarding Forward-looking Statements.” Our actual results may differ materially from those anticipated in these forward-looking statements as a result of many factors, including those discussed in the section “Risk Factors” and elsewhere in this Quarterly Report on Form 10-Q.
Current wording
The following discussion and analysis of our financial condition and results of operations should be read in conjunction with the financial statements and related notes to those statements as included elsewhere in this Quarterly Report on Form 10-Q. In addition to historical financial information, the following discussion and analysis contains forward-looking statements that involve risks, uncertainties, and assumptions. See “Cautionary Statement Concerning Forward-Looking Statements.” Our actual results may differ materially from those anticipated in these forward-looking statements as a result of many factors, including those discussed in the section “Risk Factors” and elsewhere in this Quarterly Report on Form 10-Q.
Previous wording
The E-Commerce segment operates a creator-focused, end-to-end commerce platform designed to streamline product sales, subscription offerings, and digital content delivery. Our tools support a diverse range of creators—from independent digital entrepreneurs to small businesses—by integrating storefront customization, payment processing, merchandising, and performance analytics. While the Amaze platform enables a variety of monetization models, our financial results are categorized into revenue channels consistent with historical presentation.
Current wording
The Company’s business is currently focused on operating a creator-focused, end-to-end commerce platform designed to streamline product sales, subscription offerings, and digital content delivery. Our tools support a diverse range of creators—from independent digital entrepreneurs to small businesses—by integrating storefront customization, payment processing, merchandising, and performance analytics. While the Amaze platform enables a variety of monetization models, our financial results are categorized into revenue channels consistent with historical presentation.
Previous wording
On March 7, 2025, the Company completed the acquisition of Amaze Software, Inc. (the Acquisition”), pursuant to the Amended and Restated Agreement and Plan of Merger dated as of March 7, 2025 (the “Merger Agreement”) by and among the Company, Amaze Holdings Inc., a Delaware corporation and wholly owned subsidiary of the Company (“Merger Sub”), Amaze Software, Inc., the stockholders of Amaze Software, and Aaron Day.
Current wording
On March 7, 2025, the Company completed the acquisition of Amaze Software, Inc. (the “Acquisition”), pursuant to the Amended and Restated Agreement and Plan of Merger dated as of March 7, 2025 (the “Merger Agreement”) by and among the Company, Amaze Holdings Inc., a Delaware corporation and wholly owned subsidiary of the Company (“Merger Sub”), Amaze Software, Inc., the stockholders of Amaze Software, and Aaron Day, prior Chief Executive Officer of the Company.
Previous wording
Pursuant to the Merger Agreement, (i) Merger Sub merged with and into Amaze Software with Amaze Software as the surviving company and a wholly owned subsidiary of the Company, and (ii) the aggregate merger consideration paid by the Company in connection with the acquisition included 750,000 shares of the Company’s Series D Preferred Stock plus warrants (the “Merger Warrants”) to purchase an aggregate of 380,448 shares of the Company’s common stock.
Current wording
Pursuant to the Merger Agreement, (i) Merger Sub merged with and into Amaze Software with Amaze Software as the surviving company and a wholly owned subsidiary of the Company, and (ii) the aggregate merger consideration paid by the Company in connection with the acquisition included 750,000 shares of the Company’s Series D Preferred Stock plus warrants (the “Merger Warrants”) to purchase an aggregate of 47,556 shares of the Company’s common stock.
Previous wording
The following table shows GMV for the three months ended below:
Current wording
The following table shows approximate GMV for the three and six months ended below:
Previous wording
The following table shows key financial metrics for the three months ended below:
Current wording
The following table shows key financial metrics for the three and six months ended approximately below:
Previous wording
For the three months ended March 31, 2026, our revenues were derived from the following channels:
Current wording
For the six months ended June 30, 2026, our revenues were derived from the following channels:
Previous wording
We calculate net revenue percentage by channel as net revenue made through our wholesale channel to distributors, through our wholesale channel directly to retail accounts, and through our DTC channel, respectively, as a percentage of our total net revenue. We monitor net revenue percentage across revenue channels to understand the effectiveness of our distribution model and to ensure we are employing resources effectively as we engage customers.
Current wording
We calculate net revenue percentage by channel as net revenue made through our DTC channel, E-commerce and subscriptions, respectively, as a percentage of our total net revenue. We monitor net revenue percentage across revenue channels to understand the effectiveness of our distribution model and to ensure we are employing resources effectively as we engage customers.
Previous wording
Revenue percentages by channel for the three month periods were as follows:
Current wording
Revenue percentages by channel for the three and six month periods were as follows:
Previous wording
Revenues, Cost of Revenues and Gross Income (Loss)
Current wording
Revenues, Cost of Revenues and Gross Income
Previous wording
Depreciation and amortization for the three months ended March 31, 2026 and 2025 totaled approximately $1.0 million and $600, respectively. This was primarily a result of acquisition of $25.4 million in intangibles from the 2025 acquisitions (see Note 2). Amortization expense was $1.0 million for the three months ended March 31, 2026.
Current wording
Depreciation and amortization for the three months ended June 30, 2026 and 2025 totaled approximately $1.1 million and $2,000, respectively. This was primarily a result of acquisition of $25.4 million in intangibles from the 2025 acquisitions (see Note 2). Amortization expense was $1.1 million and $0 for the three months ended June 30, 2026 and 2025, respectively.
Previous wording
Other expenses for the three months ended March 31, 2026 totaled approximately $308,000, which compiled of interest expense at approximately $138,000 and a loss of approximately $260,000 in change in fair value of convertible debt, both of which were due to 2025 financing instruments. The total other expenses included other income of $21,000 and a gain on extinguishment of liabilities of approximately $69,000. Total other income for the three months ended March 31, 2025 totaled approximately $199,000. This was predominately comprised of approximately $241,000 in interest expense, $18,000 gain on extinguishment of liabilities, other income of $27,000 and an unrealized loss on equity investment of $4,000.
Current wording
Total other income (expenses) for the three months ended June 30, 2026 totaled approximately $244,000, which comprised of interest expense at approximately $67,000 and a loss of approximately $28,000 in change in fair value of convertible debt, both of which were due to 2025 financing instruments. The total other income included gain on extinguishment of liabilities of approximately $343,000. Total other expense for the three months ended June 30, 2025 totaled approximately $762,000. This was predominately comprised of approximately $684,000 in interest expense, other expense of $27,000 and a realized loss on equity investment of $51,000.
Previous wording
The net loss for the first quarter of 2026 was approximately $5.6 million, or $(0.16) per share, compared to a net loss of $2.1 million, or $(2.95) per share, in the first quarter of 2025.
Current wording
The net loss for the three months ended June 30, 2026 was approximately $4.4 million, or $(0.60) per share, compared to a net loss of $5.0 million, or $(25.16) per share, for the three months ended June 30, 2025.
Previous wording
Total revenues for the three months ended March 31, 2026 was approximately $469,000, up 679% from approximately $60,000 for the three months ended March 31, 2025. The increase in revenues was mostly attributable to the addition of sales from Amaze as the Company closed the Acquisition in March 2025.
Current wording
Total revenues for the six months ended June 30, 2026 was approximately $1.1 million, up 17% from approximately $930,000 for the six months ended June 30, 2025. The increase in revenues was mostly attributable to the addition of sales from Amaze as the Company closed the Acquisition in March 2025.
Previous wording
Selling, general, and administrative (SG&A) expenses increased to approximately $4.5 million in the three months ended March 31, 2026, compared to $1.9 million in the three months ended March 31, 2025. The increase primarily reflects higher operating costs associated with Amaze’s creator-focused business model, including personnel, legal and professional services related to the Acquisition, and marketing costs to support platform growth. We expect the composition and scale of SG&A to continue to shift as the consolidated operations continue to normalize post-Acquisition.
Current wording
Selling, general, and administrative (SG&A) expenses increased to approximately $8.5 million in the six months ended June 30, 2026, compared to $6.8 million in the six months ended June 30, 2025. The increase primarily reflects higher operating costs associated with Amaze’s creator-focused business model, including personnel, legal and professional services related to the Acquisition, and marketing costs to support platform growth. We expect the composition and scale of SG&A to continue to shift as the consolidated operations continue to normalize post-Acquisition.
Previous wording
Net cash used in investing activities was approximately $142,000 and $308,000 for the three months ended March 31, 2026 and 2025, respectively. The 2026 activity is from costs capitalized from internally developed software. The 2025 activity was attributed to the note receivable issued to Amaze Software, Inc. prior to the Acquisition. See Note 2.
Current wording
Net cash used in investing activities was approximately $482,000 and $308,000 for the six months ended June 30, 2026 and 2025, respectively. The 2026 activity is from costs capitalized from internally developed software and the Kast acquisition. The 2025 activity was attributed to the note receivable issued to Amaze Software, Inc. prior to the Acquisition. See Note 2.
Previous wording
Net cash provided by financing activities was approximately $1.2 million and $2.0 million for the three months ended March 31, 2026 and 2025, respectively. In 2026, the Company received $1.3 million from the ATM and $381,000 from the ELOC as well as paid $430,000 towards debt. This is in comparison to 2025 which had debt proceeds of $1.5 million and net proceeds from issuance of Series C Stock of approximately $500,000.
Current wording
Net cash provided by financing activities was approximately $7.2 million and $4.4 million for the six months ended June 30, 2026 and 2025, respectively. In 2026, the Company received net $6.8 million from the ATM and net $1.3 million from the ELOC as well as paid $1.0 million towards debt. This is in comparison to 2025 which primarily had debt proceeds of $3.5 million and net proceeds from issuance of Series C Stock of approximately $785,000.
Previous wording
Our primary cash needs are for working capital purposes, such as producing or purchasing inventory and funding operating expenses. We have funded our operations through equity and debt financings, as described under the caption “Financing Transactions” below.
Current wording
Our primary cash needs are for working capital purposes, such as funding operating expenses. We have funded our operations through equity and debt financings, as described under the caption “Financing Transactions” below.
Previous wording
We have incurred losses and negative cash flows from operations since our inception in May 2019, including net losses of approximately $5.6 million and $2.1 million during the three months ended March 31, 2026 and 2025, respectively. As of March 31, 2026, we had an accumulated deficit of approximately $90 million and a total stockholders’ equity of approximately $6.8 million. We expect to incur losses in future periods as we continue to operate our business and incur expenses associated with being a public company.
Current wording
We have incurred losses and negative cash flows from operations since our inception in May 2019, including net losses of approximately $10.0 million and $7.1 million during the six months ended June 30, 2026 and 2025, respectively. As of June 30, 2026, we had an accumulated deficit of approximately $94.5 million and a total stockholders’ equity of approximately $9.1 million. We expect to incur losses in future periods as we continue to operate our business and incur expenses associated with being a public company.
Previous wording
As of March 31, 2026, we had approximately $850,000 in cash, $43,000 in inventory and $1.1 million in prepaid expenses. On March 31, 2026, current assets amounted to approximately $2.1 million and current liabilities were approximately $24.3 million, resulting in a working capital deficit (with working capital defined as current assets minus current liabilities) of approximately $22.2 million.
Current wording
As of June 30, 2026, we had approximately $2.4 million in cash and $1.2 million in prepaid expenses. On June 30, 2026, current assets amounted to approximately $3.7 million and current liabilities were approximately $22.9 million, resulting in a working capital deficit (with working capital defined as current assets minus current liabilities) of approximately $19.2 million.
Previous wording
We have funded our operations through debt and equity financing, as described in Item 7 (Management’s Discussion and Analysis of Financial Condition and Results of Operations) of our Annual Report on Form 10-K for the year ended December 31, 2025 under the caption “Financing Transactions,” and as described in this report under the caption “Liquidity and Capital Resources” and Note 11 to our financial statements.
Current wording
We have funded our operations through debt and equity financing, as described in Item 7 (Management’s Discussion and Analysis of Financial Condition and Results of Operations) of our Annual Report on Form 10-K for the year ended December 31, 2025 under the caption “Financing Transactions,” and as described in this report under the caption “Liquidity and Capital Resources” and Notes 10 and 11 to our financial statements.
Rearranged current paragraphs (4)
Current report — wording carried from elsewhere
Revenues, Cost of Revenues and Gross Income
Current report — wording carried from elsewhere
Cost of Revenue and Gross Margin
Current report — wording carried from elsewhere
Depreciation and amortization for the six months ended June 30, 2026 and 2025 totaled approximately $2.1 million and $2,000, respectively. This increase was primarily a result of acquisition of $25.4 million in intangibles from the 2025 acquisitions (see Note 2). Amortization expense was $2.1 million and $0 for the six months ended June 30, 2026 and 2025, respectively.
Current report — wording carried from elsewhere
Total other income (expenses) for the six months ended June 30, 2026 totaled approximately ($64,000), which was comprised of interest expense at approximately $205,000 and a loss of approximately $287,000 in change in fair value of convertible debt, both of which were due to 2025 financing instruments, and a gain on extinguishment of liabilities of approximately $412,000. Total other expenses for the six months ended June 30, 2025 totaled approximately $962,000. This was predominately comprised of approximately $925,000 in interest expense, $18,000 gain on extinguishment of liabilities, and a realized loss on equity investment of $55,000.
Rearranged previous paragraphs (1)
Previous report — wording carried elsewhere
We calculate net revenue percentage by channel as net revenue made through our wholesale channel to distributors, through our wholesale channel directly to retail accounts, and through our DTC channel, respectively, as a percentage of our total net revenue. We monitor this segmentation to evaluate the effectiveness of our distribution model and resource allocation strategies.