AMERICAN REBEL HOLDINGS INC
For the period ended Mar 31, 2026. Filed May 13, 2026.
View on SEC.govAbout this filing
A company's report for each of its first three quarters. The financial statements are not audited. It shows how the business has moved since the last annual report, and what management says changed.
Mar 31, 2026 · Filed May 13, 2026
AREB$0.31-9.0%Stored close · as of Jul 8, 2026
What changed in Risk Factors?
Read the current filingPrevious report: 10-Q
Period ended 2025-09-30; filed 2025-11-10.
0001493152-25-021519
Item 1A. Risk FactorsUnregistered Sales of Equity Securities and Use of ProceedsDefaults Upon Senior SecuritiesMine Safety DisclosureCurrent report: 10-Q
Period ended 2026-03-31; filed 2026-05-13.
0001493152-26-022768
Item 1A. Risk FactorsUnregistered Sales of Equity Securities and Use of ProceedsDefaults Upon Senior SecuritiesMine Safety DisclosureThe baseline is this issuer’s latest earlier reporting period of the same form that was filed before the current report. A previous 10-Q is a different quarter, not a year-over-year comparison. Amendments are excluded.
Compared 50 previous paragraphs and 55 current paragraphs.
7 unchanged; 4 reworded; 42 added; 39 removed; 0 previous and 2 current paragraphs rearranged.
Tables are not compared: 0 previous and 0 current tables excluded. Dates, whitespace, punctuation and numbering changes are ignored; changes to financial figures remain significant.
A changed paragraph is not evidence that risk increased or decreased. An unchanged paragraph does not establish that risk stayed the same.
Added paragraphs (42)
Current report
Reverse Stock Splits
Current report
On March 23, 2026, the Company effectuated a 1-for-100 reverse stock split.
Current report
The share numbers and pricing information in this report are adjusted to reflect the reverse stock splits.
Current report
On January 6, 2026, the Company issued Streeterville Capital, LLC (“Streeterville”) 99 shares of common stock pursuant to an Exchange Agreement.
Current report
On January 8, 2026, Boot Capital LLC converted $33,062.50 of the principal amount owed under the July 7, 2025 promissory note into 33 shares of common stock.
Current report
On January 8, 2026, 1800 Diagonal Lending LLC converted $50,000 of the principal amount owed under the July 7, 2025 promissory note into 50 shares of common stock.
Current report
On January 9, 2026, 1800 Diagonal Lending LLC converted $50,000 of the principal amount owed under the July 7, 2025 promissory note into 50 shares of common stock.
Current report
On January 9, 2026, the Company authorized the issuance of 100 shares of common stock to James T. Porter pursuant to a Rescission Agreement.
Current report
On January 12, 2026, 1800 Diagonal Lending LLC converted $55,000 of the principal amount owed under the July 7, 2025 promissory note into 56 shares of common stock.
Current report
On January 12, 2026, the Company issued Agile Capital Funding, LLC (“Agile”) 30,240 shares of Series D Convertible Preferred Stock pursuant to a Securities Exchange Agreement.
Current report
On January 13, 2026, the Company issued Streeterville 142 shares of common stock pursuant to an Exchange agreement.
Current report
On January 13, 2026, Boot Capital LLC converted $33,062.50 of the principal amount owed under the July 7, 2025 promissory note into 35 shares of common stock.
Current report
On January 14, 2026, 1800 Diagonal Lending LLC converted $60,000 of the principal amount owed under the July 7, 2025 promissory note into 133,333 shares of common stock.
Current report
On January 15, 2026, 1800 Diagonal Lending LLC converted $38,250 of the principal amount owed under the July 7, 2025 promissory note into 67 shares of common stock.
Current report
On January 16, 2026, the Company issued Streeterville 176 shares of common stock pursuant to an exchange agreement at a per share price of $653.80.
Current report
On January 22, 2026, the Company issued Streeterville 3,505 shares of common stock pursuant to certain Note Exchange agreements at a per share price of $637.60.
Current report
On January 26, 2026, the Company issued Streeterville 18 shares of common stock pursuant to an exchange agreement at a per share price of $437.40.
Current report
On February 5, 2026, the Company issued Streeterville 127 shares of common stock pursuant to certain Note Exchange agreements at a per share price of $2,600.
Current report
On February 13, 2026, the Company issued Streeterville 693 shares of common stock pursuant to certain Note Exchange agreements at a per share price of $582.80.
Current report
On February 18, 2026, the Company issued Streeterville 325 shares of common stock pursuant to certain Note Exchange agreements at a per share price of $400.
Current report
On February 25, 2026, the Company issued Streeterville 1,225 shares of common stock pursuant to five exchanges of 490 shares of Series E Preferred Stock.
Current report
On March 23, 2026, the Company effectuated a 1-for-100 reverse stock split of its outstanding shares of common stock.
Current report
On March 23, 2026, holders of 9,000 shares of Series D Convertible Preferred Stock converted such shares into 45,000 shares of common stock.
Current report
On March 24, 2026, the Company issued 98,000 shares of Series D Convertible Preferred Stock to Agile pursuant to an Exchange and Settlement Agreement.
Current report
On March 27, 2026, a holder of 450 shares of Series D Convertible Preferred Stock converted such shares into 2,250 shares of common stock.
Current report
On March 30, 2026, we entered into an agreement to purchase two additional primary sponsorships for the 2026 NHRA Tony Stewart Racing Nitro team racing season. The price for the sale/transfer was $400,000 and was paid through the issuance of 53,334 shares of our Series D Convertible Preferred Stock.
Current report
Subsequent Issuances of Securities After the Quarter Ended March 31, 2026
Current report
On April 13, 2026, two holders of 66,448 shares of Series D Convertible Preferred Stock converted such shares into 332,240 shares of common stock.
Current report
On April 17, 2026, two holders of 69,750 shares of Series D Convertible Preferred Stock converted such shares into 348,750 shares of common stock.
Current report
On April 27, 2026, seven holders of 183,553 shares of Series D Convertible Preferred Stock converted such shares into 917,765 shares of common stock.
Current report
On April 28, 2026, SCC, pursuant to the Settlement Agreement and Stipulation dated as of October 28, 2025, as amended, requested the issuance of 200,000 shares of Common Stock to SCC, representing a payment of approximately $75,000.
Current report
On April 28, 2026, the Company issued Streeterville 405,000 shares of common stock pursuant to two exchanges of 445.5 shares of Series E Preferred Stock at a per share price of $1.10.
Current report
On April 29, 2026, the Company issued Streeterville 202,702 shares of common stock pursuant to an exchange of 490 shares of Series E Preferred Stock at a per share price of $0.592.
Current report
On April 30, 2026, the Company issued Streeterville 816,299 shares of common stock pursuant to three exchanges of 323.5 shares of Series E Preferred Stock at a per share price of $0.396.
Current report
On April 30, 2026, 1800 Diagonal Lending LLC converted $50,000 of the principal amount owed under the October 14, 2025 promissory note into 170,882 shares of common stock at aper share price of $0.2926.
Current report
On April 30, 2026, 1800 Diagonal Lending LLC converted $55,645 of the remaining principal amount owed under the October 14, 2025 promissory note into 185,483 shares of common stock at aper share price of $0.30.
Current report
On May 1, 2026, the Company issued Streeterville 542,902 shares of common stock pursuant to two exchanges of 205 shares of Series E Preferred Stock at a per share price of $0.378.
Current report
On May 4, 2026, the Company issued Streeterville 534,375 shares of common stock pursuant to two exchanges of 171 shares of Series E Preferred Stock at a per share price of $0.32.
Current report
On May 5, 2026, the Company issued Streeterville 1,020,832 shares of common stock pursuant to four exchanges of 245 shares of Series E Preferred Stock at a per share price of $0.24.
Current report
On May 5, 2026, the Company issued Streeterville 262,500 shares of common stock pursuant to a Note Exchange agreement at a per share price of $0.24.
Showing the first 40 of 42 passages. Open the source sections for the rest.
Removed paragraphs (39)
Previous report
On July 12, 2025, a holder of shares of Series D Preferred Stock converted such shares into 15,000 shares of common stock at a conversion price per share of $30.
Previous report
Effective August 1, 2025, the Company entered into a 5-month strategic advisory agreement, pursuant to which the Company issued the advisor 4,000 shares of Series D Convertible Preferred Stock valued at $30,000.
Previous report
On August 1, 2025, the Company authorized the issuance of 8,750 shares of common stock to Corey Lambrecht, the Company’s President/COO and a director, upon the conversion of shares of Series A Convertible Preferred Stock.
Previous report
On August 1, 2025, the Company authorized the issuance of 8,750 shares of common stock to Charles A. Ross, Jr., the Company’s CEO and chairman, upon the conversion of shares of Series A Convertible Preferred Stock.
Previous report
On August 11, 2025, a holder of shares of Series D Preferred Stock converted such shares into 2,500 shares of common stock at a conversion price per share of $30.
Previous report
On August 11, 2025, a holder of 10,000 shares of Series D Preferred Stock converted such shares into 50,000 shares of common stock at a conversion price per share of $30.
Previous report
Between August 13 and August 21, 2025, the Company issued an aggregate of 10,765 shares of common stock to a lender in connection with the conversion of a promissory note originally entered into on February 10, 2025.
Previous report
On August 13, 2025, 1800 Diagonal Lending converted a portion of their debt into 45,198 shares of common stock.
Previous report
On August 14, 2025, 1800 Diagonal Lending converted a portion of their debt into 39,548 shares of common stock.
Previous report
On August 18, 2025, 1800 Diagonal Lending converted a portion of their debt into 40,579 shares of common stock.
Previous report
On August 18, 2025, the Company authorized the issuance of the 20,725 shares of common stock and 34,984 shares of common stock underlying Prefunded Warrants.
Previous report
On August 19, 2025, 1800 Diagonal Lending converted a portion of their debt into 38,261 shares of common stock.
Previous report
On August 21, 2025, 1800 Diagonal Lending converted a portion of their debt into 51,696 shares of common stock.
Previous report
On August 22, 2025, the Company authorized the issuance of 2,000 shares of Series E Preferred Stock in exchange for a note purchase agreement.
Previous report
On September 3, 2025, the Company authorized the issuance of 6,667 shares of Series D Convertible Preferred Stock to Eventus Advisory Group LLC for accrued fees of $50,000 and 20,000 shares of Series D Convertible Preferred Stock to DeMint Law, PLLC for accrued fees of $150,000.
Previous report
On September 4, 2025, the Company issued 25,000 shares of common stock to FMW Media Services pursuant to the terms of a Consulting Services Agreement dated August 28, 2025.
Previous report
Between September 5 and September 10, 2025, the Company issued an aggregate of 11,798 shares of common stock to a lender in connection with the conversion of a promissory note originally entered into on March 3, 2025.
Previous report
On September 5, 2025, 1800 Diagonal Lending converted a portion of their debt into 56,497 shares of common stock.
Previous report
On September 7, 2025, the Company authorized the issuance of 24,000 shares of Series D Convertible Preferred Stock to MZ Digital, LLC for accrued fees of $150,000 and 4,000 shares of Series D Convertible Preferred Stock for an invoice dated July 23, 2025.
Previous report
On September 8, 2025, the Company received a subscription agreement for the purchase of 40,000 shares of Series D Convertible Preferred Stock at $7.50 per share to an accredited investor for cash consideration of $300,000.
Previous report
On September 9, 2025, 1800 Diagonal Lending converted a portion of their debt into 104,362 shares of common stock.
Previous report
On September 10, 2025, 1800 Diagonal Lending converted a portion of their debt into 75,097 shares of common stock.
Previous report
On September 10, 2025, the Company issued a lender a two year warrant to purchase up to 225,000 shares of Series D Convertible Preferred Stock at $7.50 per share.
Previous report
On September 15, 2025, the Company issued 280,000 shares of Series D Convertible Preferred Stock for the purchase of 30% of the outstanding membership interests in a private limited liability company and 18,800 shares of Series D Convertible Preferred Stock for the commitment fee to the seller.
Previous report
On September 16, 2025, the Company issued 12,000 shares of Series D Convertible Preferred Stock, valued at $90,000, to Carter, Terry & Company Inc. (“Carter Terry”) for partial payment of commissions owed on a recent financing completed by the Company. The Company agreed to register the shares of common stock underlying conversion of the Series D Preferred Shares within thirty (30) calendar days. At any time prior to the registration of the Series D Preferred Shares, the Company may elect, in its sole discretion, to satisfy the $90,000 fee obligation in cash, payable directly to Carter Terry.
Previous report
On September 25, 2025, the Company authorized the issuance of 8,750 shares of common stock to Charles A. Ross, Jr., the Company’s Chairman and CEO, upon the conversion of shares of Series A Convertible Preferred Stock.
Previous report
On September 25, 2025, the Company authorized the issuance of 8,750 shares of common stock to Corey Lambrecht, the Company’s President, COO and a director, upon the conversion of shares of Series A Convertible Preferred Stock.
Previous report
On September 30, 2025, the Company authorized the issuance of the 200,000 shares of Series D Convertible Preferred Stock to RAEK Data, LLC for the acquisition of membership interests valued at $1,500,000.
Previous report
On September 30, 2025, the Company authorized the issuance of 20,000 shares of Series D Convertible Preferred Stock to DeMint Law, PLLC for accrued fees in the amount of $150,000.
Previous report
On September 30, 2025, the Company received two subscription agreements for the purchase of 70,000 shares of Series D Convertible Preferred Stock at $7.50 per share to two accredited investors for cash consideration of $525,000.
Previous report
Subsequent Issuances after Quarter-End
Previous report
On October 2, 2025, the Company authorized the issuance of 100,000 shares of Series D Convertible Preferred Stock for $750,000 pursuant to a securities purchase agreement.
Previous report
On October 2, 2025, the Company received subscription agreements for the purchase of 35,000 shares of Series D Convertible Preferred Stock at $7.50 per share to six accredited investors for cash consideration of $262,500.
Previous report
On October 3, 2025, a holder of 5,000 shares of Series D Convertible Preferred Stock converted such shares into 25,000 shares of common stock. On October 6, 2025, the same holder converted an additional 1,000 shares of Series D Convertible Preferred Stock into 5,000 shares of common stock.
Previous report
On October 9, 2025, 1800 Diagonal Lending converted a portion of their debt into 25,005 shares of common stock.
Previous report
On October 10, 2025, a holder of 5,000 shares of Series D Convertible Preferred Stock converted such shares into 25,000 shares of common stock.
Previous report
On October 13, 2025, 1800 Diagonal Lending converted a portion of their debt into 26,817 shares of common stock.
Previous report
On October 22, 2025, a holder of 12,500 shares of Series D Convertible Preferred Stock converted such shares into 62,500 shares of common stock.
Previous report
On October 24, 2025, a holder of 5,000 shares of Series D Convertible Preferred Stock converted such shares into 25,000 shares of common stock. On October 28, 2025, the same holder converted an additional 5,000 shares of Series D Convertible Preferred Stock into 25,000 shares of common stock.
Reworded paragraphs (4)
Previous wording
On November 6, 2025, SCC requested the issuance of 180,754 shares of Common Stock to SCC, representing a payment of approximately $180,754.
Current wording
On January 8, 2026, Silverback Capital Corporation (“SCC”) requested the issuance of 135 shares of Common Stock to SCC, representing a payment of approximately $137,500.
Previous wording
On August 19, 2025, the Company issued 25,000 shares of Series D Convertible Preferred Stock to a strategic advisor for services to be rendered pursuant to a strategic advisory agreement for the period from August 18, 2025 through June 30, 2027.
Current wording
On March 24, 2026, the Company issued 18,000 shares of Series D Convertible Preferred Stock to a strategic advisor for services to be rendered pursuant to a strategic advisory agreement for the period from March 24, 2026 through March 31, 2028.
Previous wording
On October 3, 2025, the Company effectuated a 1-for-20 reverse stock split. On October 3, 2025, in connection with the round lot share rounding associated with the reverse stock split, the Company issued 2,502 shares of common stock to twenty stockholders of record effected by the rounding. On October 14, 2025, in connection with the round lot share rounding associated with the reverse stock split, the Company issued 4,053,452 shares of common stock to CEDE & Co. for distribution to stockholders effected by the rounding.
Current wording
On March 23, 2026, the Company effectuated a 1-for-100 reverse stock split. On April 6, 2026, in connection with the round lot share rounding associated with the reverse stock split, the Company issued 3,218,299 shares of common stock to CEDE & Co. for distribution to stockholders effected by the rounding.
Previous wording
The Company is in the growth and acquisition stage and, accordingly, has not yet reached profitability from its operations. Since inception, the Company has been engaged in financing activities and executing its plan of operations and incurring costs and expenses related to product development, branding, inventory buildup and product launch. As a result, the Company has continued to incur significant net losses from operations and cash flow difficulties. The Company’s accumulated deficit was ($92,987,390) as of September 30, 2025 and ($65,086,200) as of December 31, 2024. The Company has experienced cash flow restraints and has missed payments due under several financing agreements. To date, the majority of lenders have been working with the Company towards amenable solutions to remedy any issues related to such agreements.
Current wording
The Company is in the growth and acquisition stage and, accordingly, has not yet reached profitability from its operations. Since inception, the Company has been engaged in financing activities and executing its plan of operations and incurring costs and expenses related to product development, branding, inventory buildup and product launch. As a result, the Company has continued to incur significant net losses from operations and cash flow difficulties. The Company’s accumulated deficit was ($106,385,187) as of March 31, 2026 and ($99,411,489) as of December 31, 2025. The Company has experienced cash flow restraints and has missed payments due under several financing agreements. To date, the majority of lenders have been working with the Company towards amenable solutions to remedy any issues related to such agreements.
Rearranged current paragraphs (2)
Current report — wording carried from elsewhere
On February 2, 2026, the Company effectuated a 1-for-20 reverse stock split.
Current report — wording carried from elsewhere
Issuances of Securities During the Quarter Ended March 31, 2026