My Size, Inc.
For the period ended Sep 30, 2025. Filed Nov 14, 2025.
View on SEC.govAbout this filing
A company's report for each of its first three quarters. The financial statements are not audited. It shows how the business has moved since the last annual report, and what management says changed.
Sep 30, 2025 · Filed Nov 14, 2025
MYSZ$0.80-0.9%Stored close · as of Nov 6, 2026
What changed in Management’s Discussion and Analysis?
Read the current filingPrevious report: 10-Q
Period ended 2025-06-30; filed 2025-08-14.
0001641172-25-024073
Item 2. Management’s Discussion and Analysis of Financial Condition and Results of OperationsCurrent report: 10-Q
Period ended 2025-09-30; filed 2025-11-14.
0001493152-25-023456
Item 2. Management’s Discussion and Analysis of Financial Condition and Results of OperationsThe baseline is this issuer’s latest earlier reporting period of the same form that was filed before the current report. A previous 10-Q is a different quarter, not a year-over-year comparison. Amendments are excluded.
Compared 63 previous paragraphs and 66 current paragraphs.
38 unchanged; 21 reworded; 7 added; 4 removed; 0 previous and 0 current paragraphs rearranged.
Tables are not compared: 3 previous and 3 current tables excluded. Dates, whitespace, punctuation and numbering changes are ignored; changes to financial figures remain significant.
A changed paragraph is not evidence that risk increased or decreased. An unchanged paragraph does not establish that risk stayed the same.
Added paragraphs (7)
Current report
ShoeSizeMe
Current report
On September 8, 2025, we entered into a Share Sale and Purchase Agreement, or the Purchase Agreement, with certain sellers, or the Sellers, who were the holders of 100% of the share capital of ShoeSize.Me, a Swiss SaaS company specializing in AI-powered footwear sizing and fit solutions, or ShoeSizeMe, pursuant to which the Sellers agreed to sell to us all of the issued and outstanding shares of ShoeSizseMe. The transaction closed on the same day, or the Closing Date.
Current report
In consideration for the purchase of the shares of ShoeSizeMe and in accordance with the Purchase Agreement, the Sellers received (i) a cash payment of $150,000 and (ii) 241,093 shares of our common stock (having an aggregate value of $290,000, determined by dividing $290,000 by the average closing price of our common stock during the seven trading days immediately preceding the Closing Date.
Current report
Nine and Three Months Ended September 30, 2025 Compared to Nine and Three Months Ended September 30, 2024
Current report
Our research and development expenses for the nine months ended September 30, 2025 amounted to $355,000 compared to $352,000 for the nine months ended September 30, 2024. The increase from the corresponding period was mainly due to the annual salary increase of the retained employees in Naiz Fit and inclusion of New Percentil in the consolidated reporting as of September 30, 2025.
Current report
Our sales and marketing expenses for the three months ended September 30, 2025 amounted to $1,234,000 compared to $737,000 for the three months ended September 30, 2024. The increase primarily is attributable to the increased marketing effort of Naiz Fit for the three months period ended September 30, 2025 as well as the inclusion of New Percentil in the consolidated reporting as of September 30, 2025.
Current report
Our general and administrative expenses for the nine months ended September 30, 2025 amounted to $2,735,000 compared to $2,572,000 for the nine months ended September 30, 2024. The increase primarily is attributable to the inclusion of New Percentil and ShoeSizeMe in the consolidated reporting as of September 30, 2025.
Removed paragraphs (4)
Previous report
Six and Three Months Ended June 30, 2025 Compared to Six and Three Months Ended June 30, 2024
Previous report
Our research and development expenses for the six months ended June 30, 2025 amounted to $224,000 compared to $263,000 for the six months ended June 30, 2024. The decrease from the corresponding period was mainly due to a decrease in salaries expenses due to reduced headcount and a decrease in subcontractor expenses.
Previous report
Our sales and marketing expenses for the three months ended June 30, 2025 amounted to $520,000 compared to $831,000 for the three months ended June 30, 2024. The decrease primarily is mainly due to the lower Amazon fees.
Previous report
Our general and administrative expenses for the six months ended June 30, 2025 amounted to $1,735,000 compared to $1,932,000 for the six months ended June 30, 2024. The decrease primarily resulted from a decrease in professional services and insurance expenses.
Reworded paragraphs (21)
Previous wording
Unless the context otherwise requires, all references to “we,” “us,” “our” or “the Company” in this Quarterly Report on Form 10-Q are to MySize, Inc., a Delaware corporation, and its subsidiaries, including MySize Israel 2014 Ltd. My Size LLC, Orgad International Marketing Ltd., or Orgad, and Naiz Bespoke Technologies, S.L, or Naiz Fit, New Percentil, S.L., or New Percentil, taken as a whole.
Current wording
Unless the context otherwise requires, all references to “we,” “us,” “our” or “the Company” in this Quarterly Report on Form 10-Q are to MySize, Inc., a Delaware corporation, and its subsidiaries, including MySize Israel 2014 Ltd. My Size LLC, Orgad International Marketing Ltd., or Orgad, and Naiz Bespoke Technologies, S.L, or Naiz Fit, New Percentil, S.L., or New Percentil, Rotrade Ltd., ShoeSize.Me AG (“ShoeSizeMe”)andTen Peacks Ltd. taken as a whole.
Previous wording
References to “U.S. dollars” and “$” are to currency of the United States of America, and references to “NIS” are to New Israeli Shekels. Unless otherwise indicated, U.S. dollar translations of NIS amounts presented in this Quarterly Report on Form 10-Q for six months ended on June 30, 2025 are translated using the rate of NIS 3.372 to $1.00.
Current wording
References to “U.S. dollars” and “$” are to currency of the United States of America, and references to “NIS” are to New Israeli Shekels. Unless otherwise indicated, U.S. dollar translations of NIS amounts presented in this Quarterly Report on Form 10-Q for nine months ended on September 30, 2025 are translated using the rate of NIS 3.306**to $1.00.
Previous wording
On May 9, 2025, our newly-formed, wholly-owned subsidiary, New Percentil, S.L., a limited liability company incorporated under the laws of Spain, or New Percentil, entered into a production unit transfer agreement, or the Production Transfer Agreement, with Casi Nuevo Kids, S.L., a limited liability company incorporated under the laws of Spain, or Casi Nuevo, pursuant to which New Percentil acquired, or the Acquisition, a production unit of Casi Nuevo with a trade name of Percentil, or the Production Unit or Percentil, that was judicially awarded to us in April 2025 within the framework of insolvency proceedings of Casi Nuevo filed with Commercial Court No. 13 of Madrid (Spain). The Acquisition was completed on May 9, 2025.
Current wording
On May 9, 2025, our newly-formed, wholly-owned subsidiary, New Percentil, a limited liability company incorporated under the laws of Spain, or New Percentil, entered into a production unit transfer agreement, or the Production Transfer Agreement, with Casi Nuevo Kids, S.L., a limited liability company incorporated under the laws of Spain, or Casi Nuevo, pursuant to which New Percentil acquired, or the Acquisition, a production unit of Casi Nuevo with a trade name of Percentil, or the Production Unit or Percentil, that was judicially awarded to us in April 2025 within the framework of insolvency proceedings of Casi Nuevo filed with Commercial Court No. 13 of Madrid (Spain). The Acquisition was completed on May 9, 2025.
Previous wording
Our revenues for the six months ended June 30, 2025 amounted to $3,485,000 compared to $4,963,000 for the six months ended June 30, 2024. The decrease in the six months ended June 30, 2025 from the corresponding period is primarily attributable to a decrease in Orgad sales.
Current wording
Our revenues for the nine months ended September 30, 2025 amounted to $6,057,000 compared to $6,802,000 for the nine months ended September 30, 2024. The decrease in the nine months ended September 30, 2025 from the corresponding period is primarily attributable to a decrease in Orgad sales.
Previous wording
Our revenues for the three months ended June 30, 2025 amounted to $2,006,000 compared to $1,979,000 for the three months ended June 30, 2024. The increase in the three months ended June 30, 2024 from the corresponding period is primarily attributable to the inclusion of New Percentil on the consolidated reporting as of June 30, 2025.
Current wording
Our revenues for the three months ended September 30, 2025 amounted to $2,572,000 compared to $1,839,000 for the three months ended September 30, 2024. The increase in the three months ended September 30, 2024 from the corresponding period is primarily attributable to the inclusion of New Percentil in the consolidated reporting as of September 30, 2025.
Previous wording
Our cost of revenues for the six months ended June 30, 2025 amounted to $1,941,000 compared to $2,783,000 for the six months ended June 30, 2024. The decrease in comparison with the corresponding period was mainly due totransition to fulfillment by Amazon shipping and warehousing method.
Current wording
Our cost of revenues for the nine months ended September 30, 2025 amounted to $3,504,000 compared to $3,831,000 for the nine months ended September 30, 2024. The decrease in comparison with the corresponding period was mainly due to transition to fulfillment by Amazon shipping and warehousing method.
Previous wording
Our cost of revenues expenses for the three months ended June 30, 2025 amounted to $882,000 compared to $995,000 for the three months ended June 30, 2024. The decrease in comparison with the corresponding period was mainly due to the decrease cost of revenues described above.
Current wording
Our cost of revenues expenses for the three months ended September 30, 2025 amounted to $1,563,000 compared to $1,048,000 for the three months ended September 30, 2024. The increase in comparison with the corresponding period was attributable to the inclusion of New Percentil and ShoeSizeMe in the consolidated reporting as of September 30, 2025.
Previous wording
Our research and development expenses for the three months ended June 30, 2025 amounted to $142,000 compared to $131,000 for the three months ended June 30, 2024. The slight increase was mainly due to the annual salary increase of the retained employees in Naiz Fit.
Current wording
Our research and development expenses for the three months ended September 30, 2025 amounted to $131,000 compared to $89,000 for the three months ended September 30, 2024. The increase was mainly due to the annual salary increase of the retained employees in Naiz Fit and inclusion of New Percentil in the consolidated reporting as of September 30, 2025.
Previous wording
Our sales and marketing expenses for the six months ended June 30, 2025 amounted to $1,087,000 compared to $1,933,000 for the six months ended June 30, 2024. The decrease primarily resulted from a decrease in salary expenses due to reduced headcount, consultant expenses, travel and marketing expenses.
Current wording
Our sales and marketing expenses for the nine months ended September 30, 2025 amounted to $2,321,000 compared to $2,670,000 for the nine months ended September 30, 2024. The decrease primarily resulted from a decrease in salary expenses due to reduced headcount, consultant expenses, travel and marketing expenses.
Previous wording
Our general and administrative expenses for the three months ended June 30, 2025 amounted to $905,000 compared to $899,000 for the three months ended June 30, 2024. The decrease primarily resulted from a decrease in salary expenses due to reduced headcount and consultant expenses.
Current wording
Our general and administrative expenses for the three months ended September 30, 2025 amounted to $1,000,000 compared to $640,000 for the three months ended September 30, 2024. The increase primarily is attributable to the inclusion of New Percentil and ShoesSizeMe in the consolidated reporting as of September 30, 2025.
Previous wording
As a result of the foregoing, for the six months ended June 30, 2025, our operating loss was $1,646,000 a decrease of $302,000, or 16% lower, compared to our operating loss for the six months ended June 30, 2024 of $1,948,000.
Current wording
As a result of the foregoing, for the nine months ended September 30, 2025, our operating loss was $3,002,000, a decrease of $252,000, or 8% lower, compared to our operating loss for the nine months ended September 30, 2024 of $3,254,000.
Previous wording
As a result of the foregoing, for the three months ended June 30, 2025, our operating loss was $587,000 a decrease of $290,000, or 33% lower, compared to our operating loss for the three months ended June 30, 2024 of $877,000.
Current wording
As a result of the foregoing, for the three months ended September 30, 2025, our operating loss was $1,356,000, an increase of $50,000, or 4% higher, compared to our operating loss for the three months ended September 30, 2024 of $1,306,000.
Previous wording
Our financial income for the six months ended June 30, 2025 was $136,000 compared to financial expenses of $32,000 for the six months ended June 30, 2024.
Current wording
Our financial income for the nine months ended September 30, 2025 was $157,000 compared to financial expenses of $26,000 for the nine months ended September 30, 2024.
Previous wording
Our financial income for the three months ended June 30, 2025 was $136,000 compared to financial expenses of $87,000 for the three months ended June 30, 2024.
Current wording
Our financial income for the three months ended September 30, 2025 was $21,000 compared to financial income of $6,000 for the three months ended September 30, 2024.
Previous wording
As a result of the foregoing, our net loss for the six months ended June 30, 2025 was $1,510,000, compared to net loss of $1,980,000 for the six months ended June 30, 2024. The decrease in net loss was mainly due to the reasons mentioned above.
Current wording
As a result of the foregoing, our net loss for the nine months ended September 30, 2025 was $2,845,000, compared to net loss of $3,280,000 for the nine months ended September 30, 2024. The decrease in net loss was mainly due to the reasons mentioned above.
Previous wording
As a result of the foregoing, our net loss for the three months ended June 30, 2025 was $451,000 compared to net loss of $964,000 for the three months ended June 30, 2024. The decrease in net loss was mainly due to the reasons mentioned above.
Current wording
As a result of the foregoing, our net loss for the three months ended September 30, 2025 was $1,335,000 compared to net loss of $1,300,000 for the three months ended September 30, 2024. The increase in net loss was mainly due to the reasons mentioned above.
Previous wording
As of June 30, 2025, we had cash, cash equivalents and restricted cash of $4,282,000 compared to $4,880,000 of cash, cash equivalents and restricted cash as of December 31, 2024. This decrease primarily resulted from offset by payments that were made to suppliers, resources that were deployed to grow our businesses and payments related to the New Percentil acquisition.
Current wording
As of September 30, 2025, we had cash, cash equivalents and restricted cash of $4,493,000 compared to $4,880,000 of cash, cash equivalents and restricted cash as of December 31, 2024. This decrease primarily resulted from offset by payments that were made to suppliers, resources that were deployed to grow our businesses and payments related to the New Percentil and ShoeSizeMe acquisition.
Previous wording
In January 2025, we entered into an At The Market Offering Agreement, or the Offering Agreement with H.C. Wainwright & Co., LLC, as agent, or Wainwright, pursuant to which we may offer and sell, from time to time through Wainwright shares of our common stock having an aggregate offering price of up to $4.1 million. We agreed to pay Wainwright a commission at a fixed rate of 3.0% of the aggregate gross proceeds from each sale of the shares under the Offering Agreement. As of June 30, 2025 and from June 30, 2025 through the date hereof, we sold 1,052,917 shares and 153,783 shares, respectively, pursuant to the Offering Agreement for aggregate gross proceeds of approximately $2,201,000 and $295,000 respectively.
Current wording
In January 2025, we entered into an At The Market Offering Agreement, or the Offering Agreement with H.C. Wainwright & Co., LLC, as agent, or Wainwright, pursuant to which we may offer and sell, from time to time through Wainwright shares of our common stock having an aggregate offering price of up to $4.1 million. We agreed to pay Wainwright a commission at a fixed rate of 3.0% of the aggregate gross proceeds from each sale of the shares under the Offering Agreement. As of September 30, 2025, we sold 1,557,727 shares of common stock pursuant to the Offering Agreement for aggregate gross proceeds of approximately $3,096,000.
Previous wording
Cash used in operating activities amounted to $2,306,000 for the six months ended June 30, 2025, compared to $2,076,000 for the six months ended June 30, 2024. The increase in cash used in operating activity is derived mainly from the increase in inventory and customers, offsetting the decrease in net loss.
Current wording
Cash used in operating activities amounted to $2,806,000 for the nine months ended September 30, 2025, compared to $2,523,000 for the nine months ended September 30, 2024. The increase in cash used in operating activity is derived mainly from the increase in inventory and customers, offsetting the decrease in net loss.
Previous wording
Net cash used by investing activities was $54,000 for the six months ended June 30, 2025, compared to the $60,000 cash provided for the six months ended June 30, 2024.
Current wording
Net cash used by investing activities was $196,000 for the nine months ended September 30, 2025, compared to the $60,000 cash provided for the nine months ended September 30, 2024.
Previous wording
Net cash provided by financing activities was $1,890,000 for the six months ended June 30, 2025, compared to $2,961,000 for the six months ended June 30, 2024. The cash flow from financing activities for the six months ended June 30, 2025 resulted from the issuance of shares during the period.
Current wording
Net cash provided by financing activities was $2,710,000 for the nine months ended September 30, 2025, compared to $2,626,000 for the nine months ended September 30, 2024. The cash flow from financing activities for the nine months ended September 30, 2025 resulted from the issuance of shares during the period.