Greenlane Holdings, Inc.
For the period ended Dec 31, 2024. Filed Mar 21, 2025.
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FY2024 · Filed Mar 21, 2025
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Item 11. Executive Compensation
COMPENSATION OF NAMED EXECUTIVE OFFICERS
The following provides compensation information pursuant to the scaled disclosure rules applicable to emerging growth companies and smaller reporting companies under SEC rules. Our named executive officers (“NEOs”) for the year ended December 31, 2024 were Barbara Sher, our current Chief Executive officer, Nicholas Kovacevich, our former Chief Corporate Development Officer, Craig Snyder, our former Chief Executive Officer, Lana Reeve, our Chief Financial and Legal Officer, William Mote, our former Chief Financial Officer, and Darshan Dahya, our former Chief Accounting Officer.
The compensation of our NEOs generally consists of a combination of base salary, bonuses and equity-based compensation. Bonus awards for 2024 and 2023 were determined at the sole discretion of the Compensation Committee based on an assessment of the performance of the NEOs.
The following tables contain certain compensation information for our NEOs in the fiscal years ended December 31, 2024 and 2023.
Summary Compensation Table
| Name and Principal Position | Year | Salary | Bonus | Option Awards | Stock Awards | All Other Compensation | Total |
|---|---|---|---|---|---|---|---|
| Nicholas Kovacevich(1) Former Chief Corporate Development Officer · 2024 | |||||||
| 2023 | $97,692 | $260,000 | $— | $— | $219,700 | $577,392 | |
| Barbara Sher(2) Chief Executive Officer | 2024 | $300,198 | 300,198 | ||||
| 2023 | $21,290 | $— | $— | $— | — | $21,290 | |
| Craig Snyder(3) Former Chief Executive Officer | 2024 | $118,687 | |||||
| 2023 | $341,442 | $97,500 | $— | $— | — | $438,942 | |
| Lana Reeve(4) Chief Financial and Legal Officer | 2024 | $307,531.62 | |||||
| 2023 | $270,899.65 | — | — | $— | — | $270,899.65 | |
| Rob Shields(5) Chief Growth Officer | 2024 | ||||||
(1) Mr. Kovacevich stepped down from his position as Chief Executive Officer of the Company effective December 31, 2022 and was appointed Chief Corporate Development Officer of the Company effective January 1, 2023.
(2) Ms. Sher was appointed Chief Operations Officer of the Company effective November 14, 2023 and subsequently named Chief Executive Offering in May 2024.
(3) Mr. Snyder was appointed Chief Executive Officer of the Company effective January 1, 2023 and subsequently stepped down in May 2024.
(4) Ms. Reeve was appointed Chief Financial and Legal Officer of the Company effective December 6, 2022.
(5) Mr. Shields was appointed Chief Growth Officer of the Company effective January 1, 2025.
Outstanding Equity Awards at Fiscal Year-End December 31, 2024
The following table presents information about our NEO’s outstanding equity awards as of December 31, 2024.
| Name | Number of Securities Underlying Unexercised Options Exercisable | Number of Securities Underlying Unexercised Options Unexercisable | Option Exercise Price | Option Expiration Date | Number of Shares That Have Not Vested | Market Value of Shares That Have Not Vested(1) |
|---|---|---|---|---|---|---|
| Barbara Sher(1) Chief Executive Officer | 10 | — | $49 | 7/1/2032 | — | — |
| Lana Reeve(2) Chief Financial and Legal Officer | — | — | — | — | — | — |
| Craig Snyder (3) Former Chief Executive Officer | — | — | — | — | — | — |
Market value of shares reflects the number of shares multiplied by $0.2828 per share, which was the closing price of our Class A Common Stock on the Nasdaq Capital Market on July 17, 2024.
(1) Ms. Sher was previously Chief Operating Officer and appointed Chief Executive Officer effective May 25, 2024.
(2) Ms. Reeve was appointed Chief Financial and Legal Officer of the Company effective December 6, 2022.
(3) Mr. Snyder was appointed Chief Executive Officer of the Company effective January 1, 2023 and resigned in May 2024.
Employment Agreements
| Name and Principal Position | Annual Base Salary | Annual Bonus |
|---|---|---|
| Barbara Sher Chief Executive Officer(1) | $300,000 | Up to 60% of base salary based upon the attainment of one or more performance goals |
| Lana Reeve Chief Financial and Legal Officer(3) | $300,000 | Up to 60% of base salary based upon the attainment of one or more performance goals |
| Rob Shields Chief Growth Officer (4) | $250,000 | Up to 50% of base salary based upon the attainment of one or more performance goals |
(1) Ms. Sher was formerly the Chief Operating Officer and appointed Chief Executive Officer of the Company effective May 25, 2024
(2) Ms. Reeve was appointed Chief Financial and Legal Officer of the Company effective December 6, 2022.
(4) Mr. Shields was appointed Chief Growth Officer of the Company effective January 6, 2025.
Ms. Sher, Ms. Reeve, and Mr. Shields’ employment agreements provides for an original term of up to one year. Each of Ms. Sher, Ms. Reeve, and Mr. Shields’ employment agreements also provide for automatic one-year extensions unless either party gives written notice of termination not less than 60 days prior to the termination of the then-current term. Ms. Sher, Ms. Reeve, and Mr. Shields are entitled to the annual compensation described above and are eligible to receive an annual incentive bonus. Ms. Sher, Ms. Reeve and Mr. Shields’ performance against this bonus are determined by company performance and individual performance. For Ms. Sher and Ms. Reeve, the weighting is 60% company and 30% individual calculated upon the base salary as shown above. For Mr. Shields, the weighting of 50% company against company and individual performance goals calculated upon the base salary as shown above. During the term of employment, Ms. Sher, Ms. Reeve, and Mr. Shields are entitled to participate in all employee benefit plans and programs made available to our employees generally, subject to the eligibility and participation restrictions of each such plan or program and entitled to reimbursement for all reasonable business expenses incurred in connection with carrying out their respective duties.
Pursuant to their employment agreements, Ms. Sher, Ms. Reeve, and Mr. Shields may terminate their employment at any time without cause. Ms. Sher, Ms. Reeve, and Mr. Shields are terminable by us at any time: (i) without cause; (ii) for cause (as defined in each of Ms. Sher, Ms. Reeve, and Mr. Shields’ employment agreements); (iii) in the event of death; or (iv) in the event of disability that cannot be accommodated under the requirements of law. Upon termination of Ms. Sher’s, Ms. Reeve’s, or Mr. Shields’ employment agreements, neither party shall have any further obligation except for obligations accruing prior to the date of termination. If terminated without cause, Ms. Sher, Ms. Reeve, and Mr. Shields are entitled to receive his or her base salary to the date of termination, any bonus that has accrued but is unpaid as of the date of termination and any reimbursable expenses not yet reimbursed as of such date. If terminated without cause, Ms. Sher and Ms. Reeve are also entitled to severance equal nine months of their base salary in effect on the date of termination. If terminated without cause, Mr. Shields is entitled to severance equal to three (3) months during the first six months of employment, six (6) months during the second six months of employment and shall have nine (9) months thereafter. In addition, if terminated without cause, Ms. Sher and Ms. Reeve are entitled to a cash payment equal to the applicable COBRA premium payments that would be payable by Ms. Sher and Ms. Reeve to continue their Company-provided healthcare services for themselves and any dependents (the “Company Healthcare Plan”) covered at the time of termination (collectively, the “COBRA Payment”). If terminated without cause, Ms. Sher and Ms. Reeve are entitled a COBRA Payment equal to four months of coverage under the Company Healthcare Plan.
Pursuant to their employment agreements, Ms. Sher, Ms. Reeve and Mr. Shields are subject to customary confidentiality restrictions and work-product provisions, and Ms. Sher, Ms. Reeve and Mr. Shields are subject to customary non-competition covenants and non-solicitation covenants with respect to our employees, consultants and customers.
We do not currently maintain any retirement plans, other than matching 401(k) plans, for our executives or other employees.
Director Compensation
For the fiscal year ended December 31, 2024, each of our independent directors received a base annual fee of $60,000, paid in quarterly installments. In consideration for their attendance at meetings of the Board exceeding the 10 designated Board meetings, Mr. Hunter and Ms. Persofsky received an additional fee of $10,000 and Mr. LoCascio and Ms. Persofsky received an additional fee of $5,000. Additionally, as compensation for serving as the chair of the Board or the chair of a Board committee, Mr. Hunter and Ms. Persofsky received a base annual fee of $16,000, paid in quarterly installments. Mr. Howe who is was appointed to the Board on December 31, 2024 will receive a base annual fee of $16,000, paid in quarterly installments. In addition, we reimburse our directors for their reasonable out-of-pocket expenses incurred in attending Board and committee meetings. Ms. Sher who was appointed to the Board on December 31, 2024 will not receive any additional compensation for her service on the Board.
The following provides compensation information pursuant to the scaled disclosure rules applicable to smaller reporting companies under SEC rules and the JOBS Act.
Director Compensation Table
The following table provides information on the compensation of our directors for the fiscal year ended December 31, 2024, other than Ms. Sher, who receives no separate compensation for her service as a director. For information related to the compensation of Ms. Sher, please refer to “Executive Officer Compensation — Summary Compensation Table.”
| Name | Fees Paid in Cash | Awards(1) | Total |
|---|---|---|---|
| Donald Hunter | $86,000 | $ | $86,000 |
| Aaron LoCascio | $65,000 | $ | $65,000 |
| Renah Persofsky | $62,000 | $ | $62,000 |
| Gina Collins (1) | $— | $— | $— |
| Michael Howe | $— | $— | $— |
(1) On January 24, 2024, Gina Collins gave notice of her resignation from our Board of Directors and from each committee of the Board, effective immediately.
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