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ServiceNow Inc

For the period ended May 22, 2025. Filed Apr 4, 2025.

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What shareholders are asked to vote on at a company's meeting. It is where to find what directors and top executives are paid, and who owns the most shares.

May 22, 2025 · Filed Apr 4, 2025

NOW$101.97-0.4%Stored close · as of Nov 6, 2026
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Contents

Appendix C

Statement regarding use of Non-GAAP Financial Measures

This Proxy Statement includes the following non-GAAP financial measures, which should be viewed as additions to, and not substitutes for or superior to, financial measures calculated in accordance with GAAP.

Income from operations. Our non-GAAP presentation of income from operations measure excludes certain non-cash or non-recurring items, including stock-based compensation expense, amortization of debt discount and issuance costs related to our convertible senior notes, loss on early note conversions, amortization of purchased intangibles, legal settlements, business combination and other related costs, income tax effects and adjustments, and the income tax benefit from the release of a valuation allowance on deferred tax assets.

Free cash flow. Free cash flow is defined as net cash provided by operating activities plus cash outflows for legal settlements, repayments of convertible senior notes attributable to debt discount and business combination and other related costs including compensation expense, reduced by purchases of property and equipment.

Our presentation of non‑GAAP financial measures may not be comparable to similar measures used by other companies. We encourage shareholders to carefully consider our GAAP results, as well as our supplemental non‑GAAP information and the reconciliation between these presentations, to more fully understand our business. Please see the table below for the reconciliation of GAAP and non‑GAAP results.

GAAP to Non-GAAP Reconciliation (in millions)

Income from OperationsYear endedYear ended% Growth
December 31, 2024December 31, 2023Y/Y
GAAP income from operations1,364762
Stock-based compensation1,7461,604
Amortization of purchased intangibles9485
Business combination and other related costs3338
Legal settlements17—
Non-GAAP income from operations3,2542,48931%
Operating MarginYear ended
December 31, 2024
GAAP operating margin12%
Stock-based compensation as % of total revenues16%
Amortization of purchased intangibles as % of total revenues1%
Business combination and other related costs as % of total revenues—%
Legal settlements as % of total revenues—%
Non-GAAP operating margin29.5%
2025 Proxy StatementC-1

Appendix C

Free Cash FlowYear endedYear ended% Growth
December 31, 2024December 31, 2023Y/Y
GAAP net cash provided by operating activities4,2673,398
Purchases of property and equipment(852)(694)
Cash paid for legal settlements17—
Business combination and other related costs2324
Non-GAAP income from operations3,4552,72827%
Free Cash Flow MarginYear ended
December 31, 2024
GAAP net cash provided by operating activities as % of total revenues39%
Purchases of property and equipment as % of total revenues(8)%
Cash paid for legal settlements as % of total revenues—%
Business combination and other related costs as % of total revenues—%
Non-GAAP free cash flow31.5%

Numbers rounded for presentation purposes and may not foot.

We believe information regarding the non-GAAP income from operations, non-GAAP operating margin, free cash flow and free cash flow margin is useful to investors because it is an indicator of the strength and performance of our business operations.

C-2

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The text of this filing, as the company filed it with the SEC, without its images or exhibits. This is not investment advice.