Cheer Holding, Inc.
For the period ended Jun 30, 2026. Filed Jul 28, 2026.
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Jun 30, 2026 · Filed Jul 28, 2026
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Contents
EX-99.2 · Segment information
Segment information
We have two operating segments, namely CHEERS App Internet Business and Traditional Media Businesses. Our CHEERS App Internet Business generates advertising revenue from broadcasting IP short videos, live streaming and APP advertising through our CHEERS App and service revenue from our Cheers E-mall marketplace. Our Traditional Media Business mainly contributes to the advertising revenue from our Cheers TV-series, copyright revenue, customized content production revenue and others. The table below measures the performance of each segment based on metrics of revenues and earnings from operations and uses these results to evaluate the performance of, and to allocate resources to, each of the segments.
| For the Six Months Ended June 30, | ||
|---|---|---|
| 2026 | 2025 | |
| Net revenues: | ||
| Cheers APPs Internet Business | $57,733 | $65,497 |
| Traditional Media Business | 2,796 | 5,496 |
| Total consolidated net revenues | 60,529 | 70,993 |
| Operating expenses: | ||
| Cheers APPs Internet Business | (47,724) | (54,655) |
| Traditional Media Business | (2,312) | (4,585) |
| Total segment operating expenses | (50,036) | (59,240) |
| Operating income: | ||
| Cheers APPs Internet Business | 10,009 | 10,842 |
| Traditional Media Business | 484 | 911 |
| Total segment operating income | 10,493 | 11,753 |
| Unallocated item * | - | (3,429) |
| Total consolidated operating income | $10,493 | $8,324 |
| * | The unallocated item for the six months ended June 30, 2026 and 2025 presents the share-based compensation for employees, which is not allocated to segments. |
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