BROWN FORMAN CORP
For the period ended Jul 23, 2026. Filed Jun 18, 2026.
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Jul 23, 2026 · Filed Jun 18, 2026
Contents
Compensation Program Elements
The table below outlines the primary elements of our compensation program, which are designed to drive Company performance. The Committee reviews base salary, short-term incentives, and long-term incentives annually to ensure our pay aligns with key business objectives and remains competitive against our Compensation Comparator Group. We also provide standard benefits, limited perquisites, post-employment plans and, in fiscal 2026, certain compensation related to services in furtherance of a contemplated transaction.
| PAY ELEMENT | FORM | FISCAL 2026 PROGRAM | OBJECTIVE |
|---|---|---|---|
| Base Salary | Cash | Base salary serves as the primary “fixed” element in the executive compensation program. | Rewards professional experience and performance by providing fixed income to attract and retain executive talent. |
| Holiday Bonus | Cash | The holiday bonus is based on an employee’s salary and tenure with Brown-Forman. | A longstanding tradition to reward continued service and show appreciation for our employees during the holidays. |
| Short-Term Incentive | Cash | Equally-weighted Company performance metrics of organic net sales growth and adjusted organic operating income growth (70%). Individual performance metrics (20%). Operational Excellence measure for annualized savings associated with strategic initiatives introduced in January 2025 (10%). | Incentivizes and rewards attaining short-term corporate objectives and individual contributions to achieving these objectives. |
| Long-Term Incentives | PBRSUs (2/3) SSARs (1/3) | The vesting of PBRSUs is subject to Brown-Forman’s three-year TSR (50%) and adjusted operating income (50%) metrics relative to a customized industry peer group. Value equates to stock price growth above grant price. | Emphasizes long-term performance objectives, providing a pay-for-performance structure rewarding executives for TSR and operating income objectives and aligning executive and stockholder interests. |
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