HASBRO, INC.
For the period ended Jun 11, 2026. Filed Apr 17, 2026.
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Jun 11, 2026 · Filed Apr 17, 2026
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UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549
SCHEDULE 14A
(Rule
14a-101)
INFORMATION REQUIRED IN PROXY STATEMENT
SCHEDULE 14A INFORMATION
Proxy Statement Pursuant to Section 14(a) of the
Securities Exchange Act of 1934
Filed by the Registrant ☒
Filed by a party other than the Registrant ☐
Check the appropriate box:
| ☐ | Preliminary Proxy Statement |
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| ☐ | Confidential, for Use of the Commission Only (as permitted by Rule 14a-6(e)(2)) |
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| ☒ | Definitive Proxy Statement |
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| ☐ | Definitive Additional Materials |
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| ☐ | Soliciting Material Pursuant to §240.14a-12 |
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HASBRO, INC.
(Name of Registrant as Specified in its Charter)
Not applicable.
(Name of Person(s) Filing Proxy Statement, if other than the Registrant)
Payment of Filing Fee (Check all boxes that apply):
| ☒ | No fee required. |
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| ☐ | Fee paid previously with preliminary materials. |
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| ☐ | Fee computed on table in exhibit required by Item 25(b) per Exchange Act Rules 14a-6(i)(1) and 0-11. |
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Letter to Our Shareholders
April 17, 2026
Dear Hasbro Shareholders,
Hasbro continues to execute its “Playing to Win” strategy, anchored in its mission to create joy and community through the magic of play. As a games, intellectual property and toy company, Hasbro is focused on expanding consumer reach and delivering sustainable, profitable growth across a portfolio of gamified, entertainment-driven, multi-purchase, multi-generational franchises.
Over the past several years, the Company has undertaken a deliberate transformation to sharpen portfolio focus, strengthen operating discipline and improve financial performance. The reset initiated in 2023 established a stronger foundation. In 2024, the Company began rebuilding momentum. In 2025, the Company advanced execution with continued emphasis on margin expansion, cash generation and continued disciplined capital allocation.
Strategy and Portfolio Focus
The Company’s strategy is guided by five core pillars that shape decision-making and investment allocation:
| • | Anytime is Playtime – Winning across play occasions and distribution points by ensuring accessible, relevant and engaging brands wherever and however consumers choose to play. |
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| • | Aging Up – Expanding play and collectible experiences for older fans, recognizing the increasing purchasing power of consumers aged 13 and above. |
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| • | Everyone Plays – Broadening reach across demographics and markets where the Company is under-indexed. |
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| • | Digital and Direct – Deepening consumer engagement through video games, digital platforms and direct-to-consumer capabilities. |
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| • | Partner Scale – Leveraging strategic partnerships and licensing relationships to extend the reach and impact of the Company’s intellectual property in capital-efficient ways. |
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In 2025, the Company continued to prioritize investment in high-margin, franchise-led opportunities while maintaining strict cost and working capital discipline. Wizards of the Coast and Digital Gaming delivered another strong year, underscoring the value of engagement-driven, recurring revenue streams within the Company’s portfolio. The Company’s licensing business further amplified the reach of the Company’s intellectual property through strategic, asset-light partnerships. The Company’s toy business showed improvement and resiliency in an unpredictable market. Lastly, the Company continued advancing its Operational Excellence program, designed to streamline processes, optimize the Company’s supply chain and structurally improve profitability. These efforts are critical to sustaining margin performance in a dynamic environment.
Governance and Board Evolution
The Board remains committed to ensuring that its composition reflects the skills and experience necessary to support Hasbro’s strategy. In early 2026, we welcomed Carla Vernón and Doug Bowser to the Board. Carla has deep experience in global brand leadership and operational execution, and Doug adds significant expertise in digital gaming and global franchise management. Their perspectives strengthen our oversight of franchise growth and digital expansion. We also extend our sincere appreciation to Mary Beth West, who will retire from the Board at the annual meeting. Mary Beth’s leadership and counsel were invaluable during a period of significant transformation for Hasbro. We thank her for her dedicated service.
Looking Ahead
Hasbro today is a more focused, franchise-driven and operationally disciplined organization. The Board is confident in the Company’s strategic direction and management’s execution, and we remain committed to long-term value creation for our shareholders. Thank you for your continued confidence and support.
Sincerely,
Richard S. Stoddart Chair of the Hasbro Board of Directors
Hasbro, Inc. Notice of 2026
Annual Meeting of Shareholders
| Date: | Thursday, June 11, 2026 |
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| Time: | 11:00 a.m. Eastern Time |
| Virtual Meeting: | The 2026 Annual Meeting of Shareholders (the “Annual Meeting”) will be held in a virtual format only. Shareholders will be able to listen, vote, and submit questions during the Annual Meeting from any location that has Internet connectivity by registering to attend the meeting at www.meetnow.global/MHMKPY9. |
| Record Date: | Only shareholders of record of the Company’s common stock, par value $0.50 per share (“Common Stock”), at the close of business on April 13, 2026 are entitled to notice of, and to vote at, the Annual Meeting or any adjournment or postponement thereof. |
| Items of Business | |
| Elect eleven (11) directors. | |
| Approve an advisory vote on the compensation of the Company’s named executive officers. | |
| Ratify the selection of KPMG LLP as the Company’s independent registered public accounting firm for fiscal 2026. | |
| Transact other business as may properly come before the meeting and any adjournment or postponement thereof. |
How to Vote
| Vote Right Away Through Advance Voting Methods | Vote During the Meeting | ||
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| by Internet Go to the websiteidentified on the enclosed proxy card or voting instruction form. | by Phone Call the number onthe enclosedproxy card or voting instruction form. | by Mail Sign, date and returnthe enclosedproxy card or voting instruction form in the accompanyingpre-addressedenvelope. | See the instructions in our Q&A about the Proxy Materials and the Annual Meeting explaining how to vote during the meeting. |
Important Notice Regarding the Availability of Proxy Materials for the Annual Meeting
to be held on June 11, 2026
On or about April 17, 2026, we will begin mailing a Notice of Internet Availability of Hasbro’s Proxy Materials to shareholders informing them that this Proxy Statement for the Annual Meeting and the Company’s Annual Report on Form 10-K for the fiscal year ended December 28, 2025 and voting instructions are available, free of charge, at https://investor.hasbro.com/financial-information/annual-meeting. As described in that Notice, all shareholders may choose to access our proxy materials on the Internet or may request to receive paper copies of the proxy materials.
By Order of the Board of Directors,
Tarrant Sibley
Executive Vice President, Chief Legal Officer &
Corporate Secretary
April 17, 2026
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