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HASBRO INC

For the period ended May 21, 2025. Filed Apr 4, 2025.

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What shareholders are asked to vote on at a company's meeting. It is where to find what directors and top executives are paid, and who owns the most shares.

May 21, 2025 · Filed Apr 4, 2025

HAS$118.91-0.5%Stored close · as of Nov 6, 2026
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UNITED STATES

SECURITIES AND EXCHANGE COMMISSION

Washington, D.C. 20549

SCHEDULE 14A

(Rule

14a-101)

INFORMATION REQUIRED IN PROXY STATEMENT

SCHEDULE 14A INFORMATION

Proxy Statement Pursuant to Section 14(a) of the

Securities Exchange Act of 1934

Filed by the Registrant ☒

Filed by a party other than the Registrant ☐

Check the appropriate box:

☐Preliminary Proxy Statement
☐Confidential, for Use of the Commission Only (as permitted by Rule 14a-6(e)(2))
☒Definitive Proxy Statement
☐Definitive Additional Materials
☐Soliciting Material Pursuant to §240.14a-12

HASBRO, INC.

(Name of Registrant as Specified in its Charter)

Not applicable.

(Name of Person(s) Filing Proxy Statement, if other than the Registrant)

Payment of Filing Fee (Check all boxes that apply):

☒No fee required.
☐Fee paid previously with preliminary materials.
☐Fee computed on table in exhibit required by Item 25(b) per Exchange Act Rules 14a-6(i)(1) and 0-11.

Letter to Our Shareholders

April 4, 2025

Dear Hasbro Shareholders,

Hasbro is Playing to Win. Our new strategic plan is grounded in our mission to create joy and community through the magic of play. As a games, IP and toy company, we aim to expand our reach to even more fans around the world through play-fueled brand engagement and partner scaledco-investment. Hasbro has set a clear objective to be one of the most profitable and highest consumer reach toy and game companies globally, powered by multi-segment and multi-generational franchises.

The strategic plan is focused on five key building blocks that drive decision-making and investment prioritization.

•Profitable Franchises: Focusing on driving profitable growth across our brands and verticals.
•Aging Up: Building our business with consumers aged 13 and above.
•Everyone Plays: Expanding our business with new brands and extensions to underserved segments.
•Digital and Direct: Scaling our brands with new video games and digital marketplaces.
•Partner Scale: Growing our franchises through licenses that expand our consumer reach and enhance profits.

Hasbro is in the midst of a multi-year transformation, which started inmid-2022. 2023 was a year of reset, and in 2024 we began to rebuild, closing the year with momentum. We saw another record year in our Wizards of the Coast and Digital Gaming segment, continued success in licensing, and significant operating profit margin improvement across the Company. Hasbro also continued to execute on its Operational Excellence program, an ongoing enterprise-wide cost-savings initiative designed to drive growth and enhance shareholder value. As we head into 2025, we remain focused on the long-term growth and profitability of our business, especially in the face of economic uncertainty in the U.S. and beyond. Our teams are taking action to ensure agility across our supply chain and flexibility across our business to mitigate the impact of tariffs that our industry is currently facing.

As the business strategy has evolved, we have continuously reviewed the composition of our board to ensure we have the right skill-sets and expertise for the business. Last year we added Frank Gibeau, Darin Harris and Owen Mahoney, three seasoned executive leaders with operational, digital gaming and consumer products expertise and experience as chief executive officers. Blake Jorgensen will retire from the board at the annual meeting and will not stand for reelection. Blake played a key role in advising our company in important early stages of our turnaround. We are grateful for his contributions and wish him well in his future endeavors.

We are Playing to Win. Hasbro is excited to recommit to a play-centered mission with partners helping Hasbro reach many more fans around the world. Our efforts are centered on driving profitability and growth, building on a culture of innovation and collaboration fostered over more than 100 years and creating a positive impact on the community and the environment. Our new strategic plan leverages our iconic IP, improved capabilities, dedicated team and operational excellence to drive long-term shareholder value. When we win, you, our shareholders, win. We thank you for your continued support.

Sincerely,

Richard S. Stoddart Chair of the Hasbro Board of Directors

Hasbro, Inc. Notice of 2025

Annual Meeting of Shareholders

DateWednesday, May 21, 2025
Time11:00 a.m. Eastern Time
Virtual MeetingThe 2025 Annual Meeting of Shareholders (the “Annual Meeting”) will be held in a virtual format only. Shareholders will be able to listen, vote, and submit questions during the Annual Meeting from any location that has Internet connectivity by registering to attend the meeting at www.meetnow.global/M9CJTDM.
Record DateOnly shareholders of record of the Company’s common stock, par value $0.50 per share (“Common Stock”), at the close of business on March 27, 2025 are entitled to notice of, and to vote at, the Annual Meeting or any adjournment or postponement thereof.
Items of Business
Elect ten (10) directors.
Approve an advisory vote on the compensation of the Company’s named executive officers.
Ratify the selection of KPMG LLP as the Company’s independent registered public accounting firm for fiscal 2025.
Transact other business as may properly come before the meeting and any adjournment or postponement thereof.

How to Vote

Vote Right Away Through Advance Voting MethodsVote During the Meeting
by Internet Go to the websiteidentified on the enclosed proxy card or voting instruction form.by Phone Call the number onthe enclosedproxy card or voting instruction form.by Mail Sign, date and returnthe enclosedproxy card or voting instruction form in the accompanyingpre-addressedenvelope.See the instructions in our Q&A about the Proxy Materials and the Annual Meeting explaining how to vote during the meeting.

Important Notice Regarding the Availability of Proxy Materials for the Annual Meeting

to be held on May 21, 2025

On or about April 4, 2025, we will begin mailing a Notice of Internet Availability of Hasbro’s Proxy Materials to shareholders informing them that this Proxy Statement for the Annual Meeting and the Company’s Annual Report on Form 10-K for the fiscal year ended December 29, 2024 and voting instructions are available, free of charge, at https://investor.hasbro.com/financial-information/annual-meeting. As described in that Notice, all shareholders may choose to access our proxy materials on the Internet or may request to receive paper copies of the proxy materials.

By Order of the Board of Directors,

Tarrant Sibley

Executive Vice President, Chief Legal Officer &

Corporate Secretary

April 4, 2025

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The text of this filing, as the company filed it with the SEC, without its images or exhibits. This is not investment advice.