BEYOND MEAT, INC.
For the period ended Nov 19, 2025. Filed Oct 17, 2025.
View on SEC.govAbout this filing
What shareholders are asked to vote on at a company's meeting. It is where to find what directors and top executives are paid, and who owns the most shares.
Nov 19, 2025 · Filed Oct 17, 2025
Use the contents to explore the available documents and sections.
Contents
Pay Versus Performance
This section provides disclosure about the relationship between executive compensation actually paid to our principal executive officer (CEO) and
non-CEO
NEOs and certain financial performance measures of the Company for the years listed below. This disclosure has been prepared in accordance with Item 402(v) of Regulation
S-K
under the Exchange Act (the “Pay Versus Performance Rules”) and does not necessarily reflect how the human capital management and compensation committee evaluates compensation decisions.
| YEAR(1) · SUMMARYCOMPENSATIONTABLETOTALFOR CEO ($) · COMPENSATIONACTUALLY PAIDTO CEO ($)(2)(3) · AVERAGESUMMARYCOMPENSATIONTABLETOTALFOR NON-CEONEOs ($) · AVERAGECOMPENSATIONACTUALLY PAIDTO NON-CEONEOs ($)(2)(4) · VALUE OF INITIAL FIXED $100 INVESTMENT BASED ON: (5) · NET LOSS($)(MILLIONS) · NETREVENUES($)(MILLIONS)(6) | ||||||||
|---|---|---|---|---|---|---|---|---|
| TOTALSHAREHOLDERRETURN ($) · PEERGROUPTOTALSHAREHOLDERRETURN ($) | ||||||||
| (a) | (b) | (c) | (d) | (e) | (f) | (g) | (h) | (i) |
| 2024 | 5,016,951 | 301,397 | 1,912,190 | 459,570 | 4.97 | 147.23 | (160.3) | 326.5 |
| 2023 | 6,713,337 | 3,235,433 | 2,291,354 | 1,261,801 | 11.77 | 139.82 | (338.1) | 343.4 |
| 2022 | 6,770,871 | (6,453,862) | 2,656,373 | (1,184,913) | 16.28 | 136.87 | (366.1) | 418.9 |
| 2021 | 6,572,625 | (8,778,700) | 5,782,695 | 4,365,316 | 86.19 | 138.63 | (182.1) | 464.7 |
| 2020 | 5,333,325 | 36,691,835 | 3,061,853 | 10,499,584 | 165.34 | 119.76 | (52.8) | 406.8 |
| (1) | The following table lists the CEO and non-CEO NEOs for each of years 2024, 2023, 2022, 2021 and 2020: |
| YEAR | CEO | NON-CEO NEOS |
| 2024 | Ethan Brown | Lubi Kutua, Dariush Ajami, PhD, Teri L. Witteman, Jonathan Nelson |
| 2023 | Ethan Brown | Lubi Kutua, Dariush Ajami, PhD, Jonathan Nelson, Akerho “AK” Oghoghomeh |
| 2022 | Ethan Brown | Lubi Kutua, Dariush Ajami, PhD, Margaret “Jackie” Trask, Teri L. Witteman, Phil Hardin, Bernie Adcock, Deanna Jurgens |
| 2021 | Ethan Brown | Phil Hardin, Mark J. Nelson, Gary Schultz, Doug Ramsey, Bernie Adcock, Deanna Jurgens |
| 2020 | Ethan Brown | Mark J. Nelson, Sanjay C. Shah, Charles Muth, Stuart Kronauge |
| (2) | The dollar amounts reported represent the amount of “compensation actually paid,” as calculated in accordance with the Pay Versus Performance Rules. These dollar amounts do not reflect the actual amounts of compensation earned by or paid to our NEOs during the applicable year. For purposes of calculating “compensation actually paid,” the fair value of equity awards is calculated in accordance with FASB ASC Topic 718 using the same assumption methodologies used to calculate the grant date fair value of awards for purposes of the Summary Compensation Table (refer to “Summary Compensation Table” for additional information). |
| (3) | The following table shows the amounts deducted from and added to the Summary Compensation Table total to calculate “compensation actually paid” to Mr. Brown in accordance with the Pay Versus Performance Rules: |
| EQUITY AWARD ADJUSTMENTS | |||||||
|---|---|---|---|---|---|---|---|
| YEAR | SUMMARYCOMPENSATIONTABLE TOTAL FOR CEO ($) | REPORTEDVALUE OFEQUITYAWARDS ($) | YEAR END FAIR VALUE OF EQUITY AWARDS GRANTED IN THE YEAR AND UNVESTED AT YEAR END ($) | YEAR OVER YEAR CHANGE IN FAIR VALUEOF OUTSTANDINGAND UNVESTEDEQUITY AWARDSGRANTED IN PRIOR YEARS($) | FAIRVALUE AS OFVESTING DATEOF EQUITYAWARDS GRANTED AND VESTED INTHE YEAR ($) | CHANGE IN FAIR VALUE OFEQUITYAWARDS GRANTED INPRIOR YEARS THATVESTED IN THE YEAR ($) | COMPENSATION ACTUALLYPAID TO CEO ($) |
| 2024 | 5,016,951 | (4,500,019) | 1,103,136 | (1,192,983) | 0 | (125,688) | 301,397 |
| 2023 | 6,713,337 | (5,900,005) | 2,761,081 | (399,466) | 88,923 | (28,438) | 3,235,433 |
| 2022 | 6,770,871 | (6,255,489) | 1,479,685 | (4,245,608) | (351,693) | (3,851,628) | (6,453,862) |
| 2021 | 6,572,625 | (5,888,273) | 1,939,794 | (13,048,744) | 830,244 | 815,654 | (8,778,700) |
| 2020 | 5,333,325 | (4,830,325) | 5,311,236 | 17,536,085 | 1,292,640 | 12,048,874 | 36,691,835 |
| (4) | The following table shows the amounts deducted from and added to the average Summary Compensation Table total compensation to calculate the average “compensation actually paid” to our non-CEO NEOs in accordance with the Pay Versus Performance Rules. |
| EQUITY AWARD ADJUSTMENTS | |||||||
|---|---|---|---|---|---|---|---|
| YEAR | AVERAGESUMMARY COMPENSATIONTABLE TOTAL FORNON-CEO NEOS ($) | AVERAGE REPORTED VALUE OF EQUITYAWARDS ($) | AVERAGE YEAR END FAIR VALUE OF EQUITY AWARDS GRANTED IN THE YEAR AND UNVESTED AT YEAR END ($) | AVERAGEYEAR OVER YEARCHANGE IN FAIR VALUEOF OUTSTANDINGAND UNVESTEDEQUITY AWARDSGRANTED IN PRIOR YEARS($) | AVERAGEFAIR VALUE AS OF VESTING DATE OF EQUITY AWARDS GRANTED AND VESTED INTHE YEAR ($) | AVERAGE CHANGE INFAIR VALUE OF EQUITY AWARDS GRANTED IN PRIORYEARS THATVESTED IN THE YEAR ($) | AVERAGE COMPENSATION ACTUALLYPAID TO NON-CEONEOS ($) |
| 2024 | 1,912,190 | (1,487,378) | 461,265 | (380,221) | 0 | (46,286) | 459,570 |
| 2023 | 2,291,354 | (1,725,015) | 797,890 | (101,084) | 12,107 | (13,451) | 1,261,801 |
| 2022 | 2,656,373 | (2,201,026) | 457,139 | (1,312,497) | (389,865) | (395,036) | (1,184,913) |
| 2021 | 5,782,695 | (5,257,003) | 4,693,472 | (888,213) | 8,903 | 25,461 | 4,365,316 |
| 2020 | 3,061,853 | (2,678,822) | 2,284,936 | 4,016,610 | 1,091,783 | 2,723,224 | 10,499,584 |
| (5) | In accordance with the Pay Versus Performance Rules, the Company and the Company’s peer group total shareholder return (the “Peer Group TSR”) is determined based on the value of an initial fixed investment of $100.00 on December 31, 2019, through the end of the listed year. The Peer Group TSR set forth in this table was determined using the S&P Food and Beverage Select Industry Index, which we also use in preparing the stock performance graph required by Item 201(e) of Regulation S-K under the Exchange Act for our 2024 Form 10-K. |
| (6) | We have determined that Net Revenues is the financial performance measure that, in the Company’s assessment, represents the most important financial performance measure used to link “compensation actually paid” to our NEOs, for 2024, to Company performance (the “Company Selected Measure” as defined in the Pay Versus Performance Rules). We generate net revenues primarily from sales of our products to our customers across mainstream grocery, mass merchandiser, club store and natural retailer channels, and various food-away-from-home channels, including restaurants, foodservice outlets and schools, mainly in the United States. We routinely offer sales discounts and promotions through various programs to customers and consumers. These programs include rebates, temporary on-shelf price reductions, off-invoice discounts, retailer advertisements, product coupons and other trade activities. The expense associated with these discounts and promotions is estimated and recorded as a reduction in total gross revenues in order to arrive at reported net revenues. Please refer to our consolidated financial |
100 | | 2025 Proxy Statement
statements and the related notes thereto included in our 2024 Form 10-K for more information. We use net revenues as a financial performance measure in determining cash STI payments under the Bonus Plan for our NEOs. Net revenues incentivizes revenue growth and rewards efforts to grow and expand our business.
Tabular List of Most Important Performance Measures
In accordance with the Pay Versus Performance Rules, the following table lists the measures that, in the Company’s assessment, represent the most important financial performance measures used to link “compensation actually paid” to our NEOs, for 2024, to Company performance, as further described in our “Compensation Discussion and Analysis” within the section titled “2024 NEO Compensation Details—Executive Incentive Bonus Plan.”
MOST IMPORTANT PERFORMANCE MEASURES
Net Revenues
Gross Margin
Free Cash Flow
Operating Expenses
Relationship Between “Compensation Actually Paid” and Performance Measures
As described in more detail in the section “Compensation Discussion and Analysis,” the Company’s executive compensation program reflects a variable pay for performance philosophy. While the Company utilizes various performance measures to align executive compensation with Company performance, all of those Company measures are not presented in the Pay Versus Performance table. Moreover, the Company generally seeks to incentivize long-term performance, and therefore does not specifically align the Company’s performance measures with compensation that is actually paid (as computed in accordance with the Pay Versus Performance Rules) for a particular year.
In accordance with the Pay Versus Performance Rules, the charts below illustrate how “compensation actually paid” to the NEOs aligns with the Company’s financial performance as measured by TSR, Net Loss and Net Revenues, as well as a comparison of TSR and Peer Group TSR.
Compensation Actually Paid and Cumulative TSR
102 | | 2025 Proxy Statement
Compensation Actually Paid and Net Loss
Compensation Actually Paid and Net Revenues
2025 Proxy
State
The text of this filing, as the company filed it with the SEC, without its images or exhibits. This is not investment advice.