WOLVERINE WORLD WIDE INC /DE/

This summary highlights key information that can be found in greater detail elsewhere in this Proxy Statement. This summary does not contain all the information that shareholders should consider, and shareholders should read the entire Proxy Statement before voting.

Our Brand Portfolio

Wolverine Worldwide maintains a diverse portfolio of category-leading brands:

Our Strategic Direction

We are driven by a new vision for Wolverine Worldwide:

Our portfolio is strategically focused on brands that are originals and leaders in attractive performance categories that we believe are aligned with long-term, macro consumer trends. Consistent with the Company’s vision, each brand in our portfolio endeavors to make their consumers’ lives better – healthier, happier and more productive.

Differentiated, purpose-led brands that excite consumers and deliver healthy margins are fundamental to our strategy. To this end, we are building capabilities and aligning the organization around our global Brand-building Model, prioritizing:

1. Designing Awesome Products – Innovative, trend-right, priced-right, covetable products informed by deep insights that solve for consumer’s wants and needs

2. Telling Amazing Stories – Differentiated, meaningful stories that reach consumers when and where they want to engage

3. Driving the Business – A constant pursuit to build and protect our brands in the marketplace

Our corporate structure enables our brands to focus on their consumers, product, and marketing by providing platforms that efficiently drive operations and back-office activities and centers-of-excellence that help create competitive advantages for the brands on capabilities deemed to be strategically important – including consumer insights, trend, and innovation.