HERTZ GLOBAL HOLDINGS INC

UNITED STATES

SECURITIES AND EXCHANGE COMMISSION

Washington, D.C. 20549

SCHEDULE 14A

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Notice of 2025 Annual Meeting and

Proxy Statement

Estero, FL 33928

April 8, 2025

Dear Fellow Stockholders:

On behalf of the Board of Directors, I am pleased to invite you to attend our 2025 Annual Meeting of Stockholders, to be held at 10:00 a.m. Eastern Time on Wednesday, May 21, 2025. You can participate, vote your shares, and submit your questions during the virtual meeting by visiting www.virtualshareholdermeeting.com/HTZ2025.

While 2024 was undoubtedly a challenging year, we are focused on stabilizing the business through execution of our “Back-To-Basics” roadmap, and we are taking necessary actions that we firmly believe will enable long-term success. A year into my tenure and with our new leadership team, we are working in a more efficient organizational structure and building a high-performance culture that is driven to win by making meaningful progress on our core financial pillars: fleet, revenue, and cost management.

With over half a million vehicles, world-class fleet management is central to our success, which is why we are transforming our fleet into a business advantage through our “buy-right, hold-right, sell-right” strategy. Our fleet rotation is well underway, and by remaining focused on customer satisfaction, operational excellence, and revenue management, we are turning our fleet from a headwind to a tailwind for the business. As a leading used car dealer, we also recognize the unique opportunity that Hertz Car Sales presents, which is why we have laid the groundwork to make retail our primary car-selling channel. Our cost optimization and efficiency initiatives are ongoing, and we have made good progress on the core cost components of the business, such as labor, maintenance, collision, and supply chain.

We know that to truly earn customer loyalty, we must build back trust and confidence in our service. In 2024, we directly confronted the issues that drive customer satisfaction by addressing key pain points. By putting ourselves on the other side of the counter and in our customer’s shoes, we have seen strong gains in customer satisfaction, both in our core customer experience and in our customer service recovery. Our passion for a better experience will not stop here, and we are committed to making 2025 a breakout year for our customers.

Our focus for 2025 is clear: excellence in execution. As a global business with an iconic brand and a vast customer base, we have the infrastructure, scale, and expertise to lead the industry once again in fleet asset management and operational excellence, and in delivering an unmatched customer experience. With our world-class team, I am confident we have laid the groundwork to once again lead in the mobility space and deliver for all of our stakeholders.

On behalf of our entire team, I thank you for your continued investment in, and ongoing support of, our Company.

Sincerely,

Wayne “Gil” West

Chief Executive Officer

Notice of 2025 Annual Meeting

When: 10:00 a.m. Eastern Time, Wednesday, May 21, 2025

Where: Via the internet at www.virtualshareholdermeeting.com/HTZ2025

Who May Vote: Stockholders of record at the close of business on Monday, March 24, 2025

The 2025 annual meeting of stockholders will be held virtually via live webcast. This format allows stockholders to participate from anywhere, facilitating stockholder attendance and providing a consistent experience to all stockholders, while keeping costs low. You will be able to attend the annual meeting, vote, and submit questions virtually.

Every stockholder’s vote is important. We encourage you to vote promptly using any of the methods outlined on page 99 of this Proxy Statement.

By Order of the Board of Directors,

Katherine Lee Martin

Executive Vice President, General Counsel, and Corporate Secretary

Estero, Florida

April 8, 2025