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WINMARK CORP

For the period ended Sep 26, 2026. Filed Oct 14, 2026.

View on SEC.gov

About this filing

A company's report for each of its first three quarters. The financial statements are not audited. It shows how the business has moved since the last annual report, and what management says changed.

Sep 26, 2026 · Filed Oct 14, 2026

WINA$265.23-1.3%Stored close · as of Nov 6, 2026

What changed in Management’s Discussion and Analysis?

Read the current filing

Previous report: 10-Q

Period ended 2026-06-27; filed 2026-07-15.

0000908315-26-000028

Item 2. Management’s Discussion and Analysis of Financial Condition and Results of Operations

Current report: 10-Q

Period ended 2026-09-26; filed 2026-10-14.

0000908315-26-000040

Item 2. Management’s Discussion and Analysis of Financial Condition and Results of Operations

The baseline is this issuer’s latest earlier reporting period of the same form that was filed before the current report. A previous 10-Q is a different quarter, not a year-over-year comparison. Amendments are excluded.

Compared 71 previous paragraphs and 85 current paragraphs.

35 unchanged; 29 reworded; 20 added; 7 removed; 0 previous and 1 current paragraphs rearranged.

Tables are not compared: 2 previous and 2 current tables excluded. Dates, whitespace, punctuation and numbering changes are ignored; changes to financial figures remain significant.

A changed paragraph is not evidence that risk increased or decreased. An unchanged paragraph does not establish that risk stayed the same.

Added paragraphs (20)

Current report

During the three months ended September 26, 2026, the Company implemented the Plato's Closet North American Advertising Fund. Franchisees of Plato’s Closet stores contribute 2% of sales to the Ad Fund. Contributions and expenditures are reported on a gross basis in the Consolidated Condensed Statement of Operations within North American advertising fund revenue and North American advertising fund expense, respectively. Contributions to the Ad Fund will be used to generate Plato’s Closet specific creative, working media and marketing infrastructure improvements to increase brand visibility. A portion of the Ad Fund proceeds will cover reasonable costs incurred by Winmark for administering the Ad Fund, including investments in personnel or contractors and continued investments in marketing activities.

Current report

Contributions for the North American Advertising Fund were $3.8 million for the third quarter of 2026. Contributions for the Ad Fund commenced July 1, 2026. There were no contributions in 2025.

Current report

Software increased to $0.5 million for the third quarter of 2026 from $0.1 million for the third quarter of 2025 primarily due to the introduction of a $295 monthly software fee per store location that commenced on September 1, 2026.

Current report

North American advertising fund expense was $3.8 million for the third quarter of 2026. There were no expenses in 2025.

Current report

Comparison of Nine Months Ended September 26, 2026 to Nine Months Ended September 27, 2025

Current report

Franchise fees of $1.1 million for the first nine months of 2026 were comparable to $1.1 million for the first nine months of 2025.

Current report

Contributions for the North American Advertising Fund were $3.8 million for the first nine months of 2026. Contributions for the Ad Fund commenced July 1, 2026. There were no contributions in 2025.

Current report

Software increased to $0.7 million for the first nine months of 2026 from $0.3 million for the first nine months of 2025 primarily due to the introduction of the $295 monthly software fee per store location that commenced on September 1, 2026.

Current report

North American advertising fund expense was $3.8 million for the first nine months of 2026. There was no expense in 2025.

Current report

Interest expense of $1.8 million for the first nine months of 2026 was comparable to $1.8 million for the first nine months of 2025.

Current report

The Company had no other operating segment during 2026. The former other operating segment generated less than $0.1 million of operating income in the third quarter of 2025.

Current report

Segment Comparison of Nine Months Ended September 26, 2026 to Nine Months Ended September 27, 2025
Removed paragraphs (7)

Previous report

Comparison of Six Months Ended June 27, 2026 to Six Months Ended June 28, 2025

Previous report

Franchise fees of $0.8 million for the first six months of 2026 were comparable to $0.7 million for the first six months of 2025.

Previous report

Interest expense of $1.2 million for the first six months of 2026 was comparable to $1.2 million for the first six months of 2025.

Previous report

The other operating segment income for the second quarter of 2026 was $0 compared to $42,400 for the second quarter of 2025.

Previous report

Segment Comparison of Six Months Ended June 27, 2026 to Six Months Ended June 28, 2025
Reworded paragraphs (29)

Previous wording

Winmark – the Resale Company is focused on sustainability and small business formation. As of June 27, 2026, we had 1,389 franchises operating under the Plato’s Closet, Once Upon A Child, Play It Again Sports, Style Encore and Music Go Round brands. Our business is not capital intensive and is designed to generate consistent, recurring revenue and strong operating margins.

Current wording

Winmark – the Resale Company is focused on sustainability and small business formation. As of September 26, 2026, we had 1,398 franchises operating under the Plato’s Closet, Once Upon A Child, Play It Again Sports, Style Encore and Music Go Round brands. Our business is not capital intensive and is designed to generate consistent, recurring revenue and strong operating margins.

Previous wording

Our most significant source of franchising revenue is royalties received from our franchisees. During the first six months of 2026, our royalties increased $2.9 million or 8.1% compared to the first six months of 2025.

Current wording

Our most significant source of franchising revenue is royalties received from our franchisees. During the first nine months of 2026, our royalties increased $3.7 million or 6.5% compared to the first nine months of 2025.

Previous wording

Management continually monitors the level and timing of selling, general and administrative expenses. The major components of selling, general and administrative expenses include compensation and benefits, marketing and advertising, professional services, and occupancy. During the first six months of 2026, selling, general and administrative expenses increased $1.4 million, or 9.6% compared to the first six months of 2025.

Current wording

Management continually monitors the level and timing of selling, general and administrative expenses. The major components of selling, general and administrative expenses include compensation and benefits, marketing and advertising, professional services, and occupancy. During the first nine months of 2026, selling, general and administrative expenses increased $1.6 million, or 7.8% compared to the first nine months of 2025.

Previous wording

Management also monitors several nonfinancial factors in evaluating the current business operations and future prospects including franchise openings and closings and franchise renewals. The following is a summary of our net store growth and renewal activity for the first six months ended June 27, 2026:

Current wording

Management also monitors several nonfinancial factors in evaluating the current business operations and future prospects including franchise openings and closings and franchise renewals. The following is a summary of our net store growth and renewal activity for the first nine months ended September 26, 2026:

Previous wording

Renewal activity is a key focus area for management. Our franchisees sign 10-year agreements with us. The renewal of existing franchise agreements as they approach their expiration is an indicator that management monitors to determine the health of our business and the preservation of future royalties. During the first six months of 2026, we renewed 50 of the 50 franchise agreements available for renewal.

Current wording

Renewal activity is a key focus area for management. Our franchisees sign 10-year agreements with us. The renewal of existing franchise agreements as they approach their expiration is an indicator that management monitors to determine the health of our business and the preservation of future royalties. During the first nine months of 2026, we renewed 77 of the 77 franchise agreements available for renewal.

Previous wording

Revenues for the quarter ended June 27, 2026 totaled $22.0 million compared to $20.4 million for the comparable period in 2025.

Current wording

Revenues for the quarter ended September 26, 2026 totaled $27.9 million compared to $22.6 million for the comparable period in 2025.

Previous wording

Royalties increased to $20.1 million for the second quarter of 2026 from $18.7 million for the second quarter of 2025, a 7.8% increase. The increase is primarily from higher franchise retail sales and, to a lesser extent, from having additional franchise stores in the second quarter of 2026 compared to the same period in 2025.

Current wording

Royalties increased to $21.7 million for the third quarter of 2026 from $20.9 million for the third quarter of 2025, a 3.8% increase. The increase is primarily from higher franchise retail sales, and to a lesser extent, from having additional franchise stores in the third quarter of 2026 compared to the same period in 2025.

Previous wording

Franchise fees of $0.4 million for the second quarter of 2026 were comparable to $0.3 million for the second quarter of 2025.

Current wording

Franchise fees were $0.3 million for the third quarter of 2026 compared to $0.4 million for the third quarter of 2025.

Previous wording

We had no leasing income for the second quarter of 2026 compared to $46,600 for the same period in 2025. As of December 27, 2025, the previously announced run-off of the leasing portfolio was completed and we no longer have any leasing customers or leased assets.

Current wording

We had no leasing income for the first nine months of 2026 compared to $46,600 for the same period in 2025. As of December 27, 2025, the previously announced run-off of the leasing portfolio was completed and we no longer have any leasing customers or leased assets.

Previous wording

Merchandise sales include the sale of product to franchisees either through our Computer Support Center or through the Play It Again Sports buying group (together, “Direct Franchisee Sales”). Direct Franchisee Sales of $0.9 million for the second quarter of 2026 were comparable to $0.8 million in the same period of 2025.

Current wording

Merchandise sales include the sale of product to franchisees either through our Computer Support Center or through the Play It Again Sports buying group (together, “Direct Franchisee Sales”). Direct Franchisee Sales increased to $1.0 million for the third quarter of 2026 from $0.7 million in the same period of 2025. The increase is primarily due to an increase in technology purchases by our franchisees.

Previous wording

Cost of merchandise sold includes in-bound freight and the cost of merchandise associated with Direct Franchisee Sales. Cost of merchandise sold of $0.8 million for the second quarter of 2026 was comparable to $0.8 million in the same period of 2025. Cost of merchandise sold as a percentage of Direct Franchisee Sales for the second quarter of 2026 and 2025 was 95.3% and 95.4%, respectively.

Current wording

Cost of merchandise sold includes in-bound freight and the cost of merchandise associated with Direct Franchisee Sales. Cost of merchandise sold increased to $0.9 million for the third quarter of 2026 from $0.7 million in the same period of 2025. The increase is due to an increase in Direct Franchise Sales discussed above. Cost of merchandise sold as a percentage of Direct Franchisee Sales for the third quarter of 2026 and 2025 was 91.8% and 95.6%, respectively.

Previous wording

Selling, general and administrative expenses increased 13.9% to $7.5 million in the second quarter of 2026 compared to $6.6 million in the same period of 2025. The increase was primarily due to an increase in compensation related expenses for the Company’s investments in technology and marketing, the timing of advertising production expense, and outside services.

Current wording

Selling, general and administrative expenses increased 4.1% to $7.3 million in the third quarter of 2026 compared to $7.0 million in the same period of 2025. The increase was primarily due to an increase in compensation related expenses for the Company’s investments in technology and marketing.

Previous wording

Interest expense of $0.6 million for the second quarter of 2026 was comparable to $0.6 million for the second quarter of 2025.

Current wording

Interest expense of $0.6 million for the third quarter of 2026 was comparable to $0.6 million for the third quarter of 2025.

Previous wording

The provision for income taxes was calculated at an effective rate of 21.6% and 20.4% for the first six months of 2026 and 2025, respectively. The increase is primarily due to lower tax benefits on the exercise of non-qualified stock options during the first six months of 2026 compared to the first six months of 2025.

Current wording

The provision for income taxes was calculated at an effective rate of 23.3% and 23.8% for the third quarter of 2026 and 2025, respectively. The decrease is primarily due to more tax benefits on the exercise of non-qualified stock options during the third quarter of 2026 compared to the third quarter of 2025.

Previous wording

Revenues for the first six months of 2026 totaled $42.8 million compared to $42.3 million for the comparable period in 2025.

Current wording

Revenues for the first nine months of 2026 totaled $70.7 million compared to $65.0 million for the comparable period in 2025.

Previous wording

Royalties increased to $39.4 million for the first six months of 2026 from $36.4 million for the first six months of 2025, an 8.1% increase. The increase is primarily from higher franchise retail sales, and, to a lesser extent, from having additional franchise stores in the first six months of 2026 compared to the same period in 2025.

Current wording

Royalties increased to $61.1 million for the first nine months of 2026 from $57.3 million for the first nine months of 2025, a 6.5% increase. The increase is primarily from higher franchise retail sales, and to a lesser extent, from having additional franchise stores in the first nine months of 2026 compared to the same period in 2025.

Previous wording

We had no leasing income for the first six months of 2026 compared to $2.4 million for the same period in 2025. Leasing income in the first six months of 2025 reflected the settlement of customer litigation. As of December 27, 2025, the previously announced run-off of the leasing portfolio was completed and we no longer have any leasing customers or leased assets.

Current wording

We had no leasing income for the first nine months of 2026 compared to $2.4 million for the same period in 2025. Leasing income in the first nine months of 2025 reflected the settlement of customer litigation. As of December 27, 2025, the previously announced run-off of the leasing portfolio was completed and we no longer have any leasing customers or leased assets.

Previous wording

Merchandise sales include the sale of product to franchisees either through our Computer Support Center or through the Play It Again Sports buying group (together, “Direct Franchisee Sales”). Direct Franchisee Sales decreased to $1.5 million for the first six months of 2026 compared to $1.7 million in the same period of 2025. The decrease is primarily due to a decrease in technology purchases by our franchisees.

Current wording

Merchandise sales include the sale of product to franchisees either through our Computer Support Center or through the Play It Again Sports buying group (together, “Direct Franchisee Sales”). Direct Franchisee Sales increased to $2.5 million for the first nine months of 2026 compared to $2.4 million in the same period of 2025. The increase is primarily due to an increase in technology purchases by our franchisees.

Previous wording

Cost of merchandise sold includes in-bound freight and the cost of merchandise associated with Direct Franchisee Sales. Cost of merchandise sold decreased to $1.4 million for the first six months of 2026 compared to $1.7 million in the same period of 2025. The decrease is due to a decrease in Direct Franchise Sales discussed above. Cost of merchandise sold as a percentage of Direct Franchisee Sales for the first six months of 2026 and 2025 was 95.0% and 94.8%, respectively.

Current wording

Cost of merchandise sold includes in-bound freight and the cost of merchandise associated with Direct Franchisee Sales. Cost of merchandise sold increased to $2.4 million for the first nine months of 2026 compared to $2.3 million in the same period of 2025. The increase is due to an increase in Direct Franchise Sales discussed above. Cost of merchandise sold as a percentage of Direct Franchisee Sales for the first nine months of 2026 and 2025 was 93.7% and 95.1%, respectively.

Previous wording

Selling, general and administrative expenses increased 9.6% to $15.4 million in the first six months of 2026 compared to $14.0 million in the same period of 2025. The increase was primarily due to an increase in compensation related expenses for the Company’s investments in technology and marketing.

Current wording

Selling, general and administrative expenses increased 7.8% to $22.7 million in the first nine months of 2026 compared to $21.1 million in the same period of 2025. The increase was primarily due to an increase in compensation related expenses for the Company’s investments in technology and marketing.

Previous wording

The provision for income taxes was calculated at an effective rate of 21.2% and 16.6% for the second quarter of 2026 and 2025, respectively. The increase is primarily due to less tax benefits on the exercise of non-qualified stock options during the second quarter of 2026 compared to the second quarter of 2025.

Current wording

The provision for income taxes was calculated at an effective rate of 22.2% and 21.7% for the first nine months of 2026 and 2025, respectively. The increase is primarily due to less tax benefits on the exercise of non-qualified stock options during the third quarter of 2026 compared to the third quarter of 2025.

Previous wording

The franchising segment’s operating income for the second quarter of 2026 increased to $13.6 million from $13.0 million for the second quarter of 2025. The increase in segment contribution was due to increased royalty revenues, partially offset by an increase in selling, general, and administrative expenses.

Current wording

The franchising segment’s operating income for the third quarter of 2026 increased to $15.8 million from $14.9 million for the third quarter of 2025. The increase in segment contribution was due to increased royalty revenue and software revenue, partially offset by an increase in selling, general, and administrative expenses.

Previous wording

The franchising segment operating income for the first six months of 2026 increased to $26.0 million from $24.4 million for the first six months of 2025. The increase in segment contribution was due to increased royalty revenues, partially offset by an increase in selling, general and administrative expenses.

Current wording

The franchising segment operating income for the first nine months of 2026 increased to $41.8 million from $41.6 million for the first nine months of 2025. The increase in segment contribution was due to increased royalty revenue and software revenue, partially offset by an increase in selling, general and administrative expenses.

Previous wording

The other operating segment income for the first six months of 2026 was $0.0 million compared to $2.3 million for the first six months of 2025. The segment contribution in the first six months of 2025 reflected the settlement of customer litigation.

Current wording

The Company had no other operating segment during 2026. The former other operating segment generated $2.3 million of operating income in the first nine months of 2025. The segment contribution in the first nine months of 2025 reflected the settlement of customer litigation.

Previous wording

We ended the second quarter of 2026 with $26.0 million in cash, cash equivalents and restricted cash compared to $28.9 million in cash, cash equivalents and restricted cash at the end of the second quarter of 2025.

Current wording

We ended the third quarter of 2026 with $28.1 million in cash, cash equivalents and restricted cash compared to $39.9 million in cash, cash equivalents and restricted cash at the end of the third quarter of 2025.

Previous wording

Operating activities provided $22.6 million of cash during the first six months of 2026, compared to $24.1 million provided during the same period last year. The decrease in cash provided by operating activities during the first six months of 2026 compared to 2025 was primarily due to a decrease in net income.

Current wording

Operating activities provided $35.5 million of cash during the first nine months of 2026, compared to $36.4 million provided during the same period last year. The decrease in cash provided by operating activities during the first nine months of 2026 compared to 2025 was primarily due to an increase in non-cash operating working capital.

Previous wording

Investing activities used $2.3 million of cash during the first six months of 2026, compared to $0.1 million used during the same period last year. The 2026 activities primarily consisted of software development costs related to the modernization of our point-of-sale system.

Current wording

Investing activities used $2.5 million of cash during the first nine months of 2026, compared to $0.2 million used during the same period last year. The 2026 activities primarily consisted of software development costs related to the modernization of our point-of-sale system.

Previous wording

Financing activities used $4.8 million of cash during the first six months of 2026. Our most significant financing activities during the first six months of 2026 consisted of $7.1 million for the payment of dividends; partially offset by $2.3 million of proceeds from exercise of stock options. See Note 8 — “Shareholders’ Equity Deficit.”

Current wording

Financing activities used $15.3 million of cash during the first nine months of 2026. Cash used in financing activities during the first nine months of 2026 consisted of $10.8 million for the payment of dividends and $8.1 million for the repurchase of common stock; partially offset by $3.5 million of proceeds from exercise of stock options. See Note 9 — “Shareholders’ Equity Deficit.”

Previous wording

We expect to generate the cash necessary to pay our expenses and to pay the principal and interest on our outstanding debt from cash flows provided by operating activities and by opportunistically using other means to repay or refinance our obligations as we determine appropriate. Our ability to pay our expenses and meet our debt service obligations depends on our future performance, which may be affected by financial, business, economic, and other factors including the risk factors described under Item 1A of our Form 10-K for the fiscal year ended December 27, 2025 and under Item 1A below. If we do not have enough money to pay our debt service obligations, we may be required to refinance all or part of our existing debt, sell assets, borrow more money or raise equity. In such an event, we may not be able to refinance our debt, sell assets, borrow more money or raise equity on terms acceptable to us or at all. Also, our ability to carry out any of these activities on favorable terms, if at all, may be further impacted by any financial or credit crisis which may limit access to the credit markets and increase our cost of capital.

Current wording

the risk factors described under Item 1A of our Form 10-K for the fiscal year ended December 27, 2025 and under Item 1A below. If we do not have enough money to pay our debt service obligations, we may be required to refinance all or part of our existing debt, sell assets, borrow more money or raise equity. In such an event, we may not be able to refinance our debt, sell assets, borrow more money or raise equity on terms acceptable to us or at all. Also, our ability to carry out any of these activities on favorable terms, if at all, may be further impacted by any financial or credit crisis which may limit access to the credit markets and increase our cost of capital.
Rearranged current paragraphs (1)

Current report — wording carried from elsewhere

We expect to generate the cash necessary to pay our expenses and to pay the principal and interest on our outstanding debt from cash flows provided by operating activities and by opportunistically using other means to repay or refinance our obligations as we determine appropriate. Our ability to pay our expenses and meet our debt service obligations depends on our future performance, which may be affected by financial, business, economic, and other factors including