DIAGEO PLC
For the period ended Jun 30, 2025. Filed Aug 14, 2025.
View on SEC.govAbout this filing
The yearly report of a company based outside the US. It covers much of what a 10-K does, and may follow accounting rules other than US ones.
FY2025 · Filed Aug 14, 2025
Use the contents to explore the available documents and sections.
Contents
Creating value
Our business model allows us to create
value across three main areas:
Financial – for our investors
Human – for our people, suppliers,
customers and consumers
Social – for our communities
| Our stakeholders | |||
|---|---|---|---|
| Our people | Customers | Communities | Government and regulators |
| Consumers | Suppliers | Investors | |
| Read more on pages 86-89. | |||
| 4. We transport | 5. We sell to customers | 6. We market to consumers | 7. We help consumers celebrate |
|---|---|---|---|
| We move our products to where they need to be in the world; be that from a local distillery in market or shipping scotch. | We grow by working closely with our customers. Our global and local sales teams use our data, digital tools and insights to extend our sales reach, improve our execution and help generate value for us and for our customers. When our customers grow, we grow too. | We invest in world-class marketing to build vibrant brands that resonate with our consumers. To do this responsibly, we have our rigorous Diageo Marketing Code which guides everything we do. | We continually evolve our data tools to understand consumers’ attitudes and motivations. We convert this information into insights which enable us to respond with agility to our consumers’ interests and preferences. |
Accelerated productivity: Digitising our supply chain through SIP
This fiscal, we have made significant progress digitising our supply chain from grain to glass with the deployment of our Scotch Intelligence Platform (SIP). This includes: •Optimising pre-bottling allocations – maximising the value of our premium whiskies through a digital marketplace. •Maturation performance – using data and AI to target the ‘angels' share’ and improve maturation yield. •Liquid logistics – synchronising our cask-to-bottle flows of wood and whisky. This platform has measurable benefits for Diageo, augmenting the craft of our scotch category and improving our productivity and performance.
Evolve brand building muscle: Creating the Diageo Luxury Group
In November, we established the Diageo Luxury Group, bringing together our most premium offerings within spirits, brand homes and private client experiences.The Diageo Luxury Group unites a premium brand portfolio, as we aim to become the number one luxury spirits company in the world. It is responsible for Diageo's luxury strategy and accelerating the growth of brands that retail at $100 and above, as well as leading luxury experiences and an extensive network of expert craftspeople.Since its creation, product launches have included Johnnie Walker Ice Chalet, The Twelve by Casks of Distinction, Talisker 45-Year-Old and Johnnie Walker Vault x Olivier Rousteing.
| 16 | Diageo Form 20-F 2025 |
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