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HARLEY-DAVIDSON INC

For the period ended Dec 31, 2024. Filed Feb 26, 2025.

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A company's yearly report to the SEC, with audited financial statements. It is the fullest account a company gives of its business, its finances and the risks it sees.

FY2024 · Filed Feb 26, 2025

HOG$34.20+4.7%Stored close · as of Nov 9, 2026

Extracted filing text, with the paragraph anchors used by the comparison.

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Contents

18. Reportable Segments and Geographic Information

  1. Reportable Segments and Geographic Information

The Company’s reportable segments and significant segment expenses are determined based on how the Company’s Chief Operating Decision Maker (CODM) assesses performance and decides how to allocate resources for the Company.

The Company’s Chairman, President and Chief Executive Officer, is the Company’s CODM. Operating income is the measure of profit and loss used by the CODM to assess performance and to decide how to allocate resources for each of the Company’s reportable segments.

Operating income is used to monitor actual results versus planned and prior period results for each segment based on their respective profitability objectives and business models. Operating income is also used to allocate human and capital resources among the reportable segments and to other corporate actions for returning capital to shareholders such as repurchasing common stock or paying dividends. Operating income is also a key metric used to establish and pay variable compensation to employees at all levels.

Reportable Segments– The Company operates with three segments: Harley-Davidson Motor Company (HDMC), LiveWire, and Harley-Davidson Financial Services (HDFS). The Company's reportable segments are strategic business units that offer different products and services and are managed separately based on the fundamental differences in their operations.

HDMC designs, manufactures and sells motorcycles and also sells motorcycle parts, accessories, and apparel as well as licenses its trademarks. HDMC’s products are sold to retail customers primarily through a network of independent dealers. HDMC conducts business on a global basis, with sales in the U.S., Canada, Europe/Middle East/Africa (EMEA), Asia Pacific, and Latin America.

LiveWire sells electric motorcycles, electric balance bikes for kids, parts and accessories and apparel in the United States and certain international markets. Electric motorcycles, related parts and accessories and apparel are sold at wholesale to a network of independent dealers and at retail through a company-owned dealer, through online sales and direct to customers through select international partners primarily in Europe. Electric balance bikes and related parts and accessories are sold through independent retail partners and distributors and direct to consumers online.

HDFS is engaged in the business of financing and servicing wholesale inventory receivables and retail consumer loans, primarily for the purchase of Harley-Davidson and LiveWire motorcycles. HDFS also works with certain unaffiliated third parties to provide motorcycle insurance and voluntary protection products to motorcycle owners. HDFS conducts business principally in the U.S. and Canada.

Selected segment information is set forth below for the years ended December 31 (in thousands):

202420232022
HDMC:
Revenue$4,121,906$4,844,594$4,887,672
Motorcycles and related products cost of goods sold2,967,0683,278,0523,359,799
Gross profit1,154,8381,566,5421,527,873
Selling, administrative and engineering expense:
People expenses(a)364,416417,109358,105
Marketing and advertising expenses(b)123,811124,55196,820
Other segment items(c)388,767363,731395,861
Operating income277,844661,151677,087
LiveWire:
Revenue26,35838,29846,833
Motorcycles and related products cost of goods sold38,87244,25443,929
Gross profit(12,514)(5,956)2,904
Selling, administrative and engineering expense97,125110,85388,219
Operating loss(109,639)(116,809)(85,315)
HDFS:
Financial services revenue1,038,538953,586820,625
Financial services interest expense371,766332,380217,653
Financial services provision for credit losses247,225227,158145,133
Selling and administrative expense171,125159,306140,333
Operating income248,422234,742317,506
Operating income$416,627$779,084$909,278

(a)People expenses include salary and related fringe costs, including payroll tax and health and welfare costs, as well as short-term incentive compensation and long-term incentive compensation, primarily in the form of share-based awards.

(b)Marketing and advertising expenses include costs related to digital and print media, social media, website maintenance, consumer experiences, product placement, sponsorships and market research.

(c)Other segment items for HDMC include depreciation, warranty, maintenance and facilities costs, supplies and materials, and other professional services. These costs are all included in Selling, administrative and engineering expense.

Additional segment information is set forth below as of December 31 (in thousands):

HDMCLiveWireHDFSConsolidated
2024:
Assets$3,630,710$147,960$8,102,909$11,881,579
Depreciation and amortization$141,275$10,041$9,357$160,673
Capital expenditures$186,639$8,068$1,856$196,563
2023:
Assets$3,644,016$266,404$8,230,134$12,140,554
Depreciation and amortization$143,355$5,832$8,925$158,112
Capital expenditures$188,863$13,462$5,079$207,404
2022:
Assets$3,254,309$351,422$7,886,745$11,492,476
Depreciation and amortization$138,875$4,401$8,666$151,942
Capital expenditures$133,191$14,081$4,397$151,669

Geographic Information–Included in the Consolidated financial statements are the following amounts relating to geographic locations for the years ended December 31 (in thousands):

202420232022
HDMC revenue(a):
United States$2,814,482$3,289,227$3,253,875
EMEA584,490637,492693,073
Canada210,526220,158216,389
Japan128,432200,539175,292
Australia and New Zealand119,949127,352147,551
Other countries264,027369,826401,492
$4,121,906$4,844,594$4,887,672
LiveWire revenue(a):
United States21,46131,48336,256
International4,8976,81510,577
$26,358$38,298$46,833
HDFS revenue(a):
United States$1,006,574$922,758$794,912
Canada21,16718,22016,276
Europe6,5037,3436,071
Other countries4,2945,2653,366
$1,038,538$953,586$820,625
Long-lived assets(b):
United States$640,837$644,620$611,421
Thailand113,09482,19772,474
Other countries3,1414,9075,991
116,23587,10478,465
$757,072$731,724$689,886

(a)Revenue is attributed to geographic regions based on location of customer.

(b)Long-lived assets include all long-term assets except those specifically excluded under ASC Topic 280, Segment Reporting, such as deferred income taxes and finance receivables.

  1. Supplemental Consolidating Data

The supplemental consolidating data includes separate legal entity data for the Company's financial services entities, including Harley-Davidson Financial Services, Inc. and its subsidiaries, (Financial Services Entities) and all other Harley-Davidson, Inc. entities (Non-Financial Services Entities). The supplemental consolidating data is presented to highlight the separate financial statement impacts of the Company's financial services entities and its non-financial services entities. The income statement information presented below differs from reportable segment income statement information due to the allocation of legal entity consolidating adjustments to income for reportable segments. Supplemental consolidating data for 2024 is as follows (in thousands):

Year Ended December 31, 2024
Non-Financial Services EntitiesFinancial Services EntitiesConsolidating AdjustmentsConsolidated
Revenue:
Motorcycles and related products$4,157,275$—$(9,011)$4,148,264
Financial services—1,040,203(1,665)1,038,538
4,157,2751,040,203(10,676)5,186,802
Costs and expenses:
Motorcycles and related products cost of goods sold3,005,940——3,005,940
Financial services interest expense—371,766—371,766
Financial services provision for credit losses—247,225—247,225
Selling, administrative and engineering expense976,028180,137(10,921)1,145,244
3,981,968799,128(10,921)4,770,175
Operating income175,307241,075245416,627
Other income, net72,295——72,295
Investment income258,964—(200,000)58,964
Interest expense30,748——30,748
Income before income taxes475,818241,075(199,755)517,138
Income tax provision15,19756,766—71,963
Net income460,621184,309(199,755)445,175
Less: (income) loss attributable to noncontrolling interests10,182——10,182
Net income attributable to Harley-Davidson, Inc.$470,803$184,309$(199,755)$455,357
Year Ended December 31, 2023
Non-Financial Services EntitiesFinancial Services EntitiesConsolidating AdjustmentsConsolidated
Revenue:
Motorcycles and related products$4,891,449$—$(8,557)$4,882,892
Financial services—955,810(2,224)953,586
4,891,449955,810(10,781)5,836,478
Costs and expenses:
Motorcycles and related products cost of goods sold3,322,306——3,322,306
Financial services interest expense—332,380—332,380
Financial services provision for credit losses—227,158—227,158
Selling, administrative and engineering expense1,018,670167,861(10,981)1,175,550
4,340,976727,399(10,981)5,057,394
Operating income550,473228,411200779,084
Other income, net71,808——71,808
Investment income246,771—(200,000)46,771
Interest expense30,787——30,787
Income before income taxes838,265228,411(199,800)866,876
Income tax provision125,35646,474—171,830
Net income712,909181,937(199,800)695,046
Less: (income) loss attributable to noncontrolling interests11,540——11,540
Net income attributable to Harley-Davidson, Inc.$724,449$181,937$(199,800)$706,586
Year Ended December 31, 2022
Non-Financial Services EntitiesFinancial Services EntitiesConsolidating AdjustmentsConsolidated
Revenue:
Motorcycles and related products$4,946,005$—$(11,500)$4,934,505
Financial services—822,530(1,905)820,625
4,946,005822,530(13,405)5,755,130
Costs and expenses:
Motorcycles and related products cost of goods sold3,403,728——3,403,728
Financial services interest expense—217,653—217,653
Financial services provision for credit losses—145,133—145,133
Selling, administrative and engineering expense941,312151,833(13,807)1,079,338
4,345,040514,619(13,807)4,845,852
Operating income600,965307,911402909,278
Other income, net48,652——48,652
Investment income204,538—(200,000)4,538
Interest expense31,235——31,235
Income before income taxes822,920307,911(199,598)931,233
Income tax provision125,82066,199—192,019
Net income697,100241,712(199,598)739,214
Less: (income) loss attributable to noncontrolling interests2,194——2,194
Net income attributable to Harley-Davidson, Inc.$699,294$241,712$(199,598)$741,408
Year Ended December 31, 2024
Non-Financial Services EntitiesFinancial Services EntitiesConsolidating AdjustmentsConsolidated
Net income$460,621$184,309$(199,755)$445,175
Other comprehensive income (loss), net of tax:
Foreign currency translation adjustments(13,039)(9,324)—(22,363)
Derivative financial instruments16,621(2,478)—14,143
Pension and postretirement benefit plans(19,524)——(19,524)
(15,942)(11,802)—(27,744)
Comprehensive income444,679172,507(199,755)417,431
Less: Comprehensive loss attributable to noncontrolling interests10,182——10,182
Comprehensive income attributable to Harley-Davidson, Inc.$454,861$172,507$(199,755)$427,613
Year Ended December 31, 2023
Non-Financial Services EntitiesFinancial Services EntitiesConsolidating AdjustmentsConsolidated
Net income$712,909$181,937$(199,800)$695,046
Other comprehensive income (loss), net of tax:
Foreign currency translation adjustments9,6191,913—11,532
Derivative financial instruments9192,920—3,839
Pension and postretirement benefit plans21,596——21,596
32,1344,833—36,967
Comprehensive income745,043186,770(199,800)732,013
Less: Comprehensive loss attributable to noncontrolling interests11,540——11,540
Comprehensive income attributable to Harley-Davidson, Inc.$756,583$186,770$(199,800)$743,553
Year Ended December 31, 2022
Non-Financial Services EntitiesFinancial Services EntitiesConsolidating AdjustmentsConsolidated
Net income$697,100$241,712$(199,598)$739,214
Other comprehensive income (loss), net of tax:
Foreign currency translation adjustments(27,198)(8,672)—(35,870)
Derivative financial instruments(15,312)6,877—(8,435)
Pension and postretirement benefit plans(56,705)——(56,705)
(99,215)(1,795)—(101,010)
Comprehensive income597,885239,917(199,598)638,204
Less: Comprehensive loss attributable to noncontrolling interests2,194——2,194
Comprehensive income attributable to Harley-Davidson, Inc.$600,079$239,917$(199,598)$640,398
December 31, 2024
Non-Financial Services EntitiesFinancial Services EntitiesConsolidating AdjustmentsConsolidated
ASSETS
Current assets:
Cash and cash equivalents$1,105,663$483,945$—$1,589,608
Accounts receivable, net294,77665(60,526)234,315
Finance receivables, net—2,031,496—2,031,496
Inventories, net745,793——745,793
Restricted cash—135,661—135,661
Other current assets273,79163,608(77,635)259,764
2,420,0232,714,775(138,161)4,996,637
Finance receivables, net—5,256,798—5,256,798
Property, plant and equipment, net743,87513,197—757,072
Pension and postretirement assets440,825——440,825
Goodwill61,655——61,655
Deferred income taxes88,73488,109(1,017)175,826
Lease assets60,6283,225—63,853
Other long-term assets221,69426,805(119,586)128,913
$4,037,434$8,102,909$(258,764)$11,881,579
LIABILITIES AND SHAREHOLDERS’ EQUITY
Current liabilities:
Accounts payable$275,314$83,930$(60,526)$298,718
Accrued liabilities515,830155,437(77,307)593,960
Short-term deposits, net—173,099—173,099
Short-term debt—640,204—640,204
Current portion of long-term debt, net449,8311,401,682—1,851,513
1,240,9752,454,352(137,833)3,557,494
Long-term deposits, net—377,487—377,487
Long-term debt, net296,9694,171,696—4,468,665
Lease liabilities44,5202,900—47,420
Pension and postretirement liabilities53,874——53,874
Deferred income taxes15,7651,124—16,889
Other long-term liabilities139,37360,1231,754201,250
Commitments and contingencies (Note 15)
Shareholders’ equity2,245,9581,035,227(122,685)3,158,500
$4,037,434$8,102,909$(258,764)$11,881,579
December 31, 2023
Non-Financial Services EntitiesFinancial Services EntitiesConsolidating AdjustmentsConsolidated
ASSETS
Current assets:
Cash and cash equivalents$1,127,400$406,406$—$1,533,806
Accounts receivable, net415,00432(147,836)267,200
Finance receivables, net—2,113,729—2,113,729
Inventories, net929,951——929,951
Restricted cash—104,642—104,642
Other current assets148,00673,976(7,581)214,401
2,620,3612,698,785(155,417)5,163,729
Finance receivables, net—5,384,536—5,384,536
Property, plant and equipment, net710,98220,742—731,724
Pension and postretirement assets413,107——413,107
Goodwill62,696——62,696
Deferred income taxes79,15183,379(1,346)161,184
Lease assets66,1663,484—69,650
Other long-term assets228,26139,208(113,541)153,928
$4,180,724$8,230,134$(270,304)$12,140,554
LIABILITIES AND SHAREHOLDERS’ EQUITY
Current liabilities:
Accounts payable$323,798$173,200$(147,836)$349,162
Accrued liabilities509,725144,622(7,488)646,859
Short-term deposits, net—253,309—253,309
Short-term debt—878,935—878,935
Current portion of long-term debt, net—1,255,999—1,255,999
833,5232,706,065(155,324)3,384,264
Long-term deposits, net—194,473—194,473
Long-term debt, net746,0774,244,509—4,990,586
Lease liabilities48,4333,415—51,848
Pension and postretirement liabilities59,772——59,772
Deferred income taxes30,2663,248—33,514
Other long-term liabilities150,17121,7251,906173,802
Commitments and contingencies (Note 15)
Shareholders’ equity2,312,4821,056,699(116,886)3,252,295
$4,180,724$8,230,134$(270,304)$12,140,554
Year Ended December 31, 2024
Non-Financial Services EntitiesFinancial Services EntitiesConsolidating AdjustmentsConsolidated
Cash flows from operating activities:
Net income$460,621$184,309$(199,755)$445,175
Adjustments to reconcile net income to net cash provided by operating activities:
Depreciation and amortization151,3169,357—160,673
Amortization of deferred loan origination costs—70,745—70,745
Amortization of financing origination fees72113,242—13,963
Provision for long-term employee benefits(54,008)——(54,008)
Employee benefit plan contributions and payments(5,078)——(5,078)
Stock compensation expense46,9602,045—49,005
Net change in wholesale finance receivables related to sales——46,88446,884
Provision for credit losses—247,225—247,225
Deferred income taxes(21,136)(4,811)(329)(26,276)
Other, net17,28925(244)17,070
Changes in current assets and liabilities:
Accounts receivable, net107,088—(87,310)19,778
Finance receivables - accrued interest and other—36—36
Inventories, net164,609——164,609
Accounts payable and accrued liabilities(27,273)(73,795)45,632(55,436)
Other current assets(110,404)9,81870,054(30,532)
270,084273,88774,687618,658
Net cash provided by operating activities730,705458,196(125,068)1,063,833
Cash flows from investing activities:
Capital expenditures(194,707)(1,856)—(196,563)
Origination of finance receivables—(6,464,892)2,825,613(3,639,279)
Collections on finance receivables—6,340,885(2,900,545)3,440,340
Other investing activities8,172—4,00012,172
Net cash used by investing activities(186,535)(125,863)(70,932)(383,330)
Year Ended December 31, 2024
Non-Financial Services EntitiesFinancial Services EntitiesConsolidating AdjustmentsConsolidated
Cash flows from financing activities:
Proceeds from issuance of medium-term notes—495,856—495,856
Repayments of medium-term notes—(660,780)—(660,780)
Proceeds from securitization debt—1,145,211—1,145,211
Repayments of securitization debt—(1,078,248)—(1,078,248)
Borrowings of asset-backed commercial paper—469,986—469,986
Repayments of asset-backed commercial paper—(258,077)—(258,077)
Net decrease in unsecured commercial paper—(237,340)—(237,340)
Net increase in deposits—102,119—102,119
Dividends paid(91,224)(200,000)200,000(91,224)
Repurchase of common stock(459,829)——(459,829)
Other financing activities114,000(4,000)11
Net cash used by financing activities(551,042)(217,273)196,000(572,315)
Effect of exchange rate changes on cash, cash equivalents and restricted cash(14,865)(1,280)—(16,145)
Net (decrease) increase in cash, cash equivalents and restricted cash$(21,737)$113,780$—$92,043
Cash, cash equivalents and restricted cash:
Cash, cash equivalents and restricted cash, beginning of period$1,127,400$521,411$—$1,648,811
Net (decrease) increase in cash, cash equivalents and restricted cash(21,737)113,780—92,043
Cash, cash equivalents and restricted cash, end of period$1,105,663$635,191$—$1,740,854
Year Ended December 31, 2023
Non-Financial Services EntitiesFinancial Services EntitiesConsolidating AdjustmentsConsolidated
Cash flows from operating activities:
Net income$712,909$181,937$(199,800)$695,046
Adjustments to reconcile net income to net cash provided by operating activities:
Depreciation and amortization149,1878,925—158,112
Amortization of deferred loan origination costs—85,018—85,018
Amortization of financing origination fees70912,499—13,208
Provision for long-term employee benefits(67,624)——(67,624)
Employee benefit plan contributions and payments(5,736)——(5,736)
Stock compensation expense79,3113,590—82,901
Net change in wholesale finance receivables related to sales——(387,743)(387,743)
Provision for credit losses—227,158—227,158
Deferred income taxes(26,720)(3,663)324(30,059)
Other, net(18,480)(21,033)(200)(39,713)
Changes in current assets and liabilities:
Accounts receivable, net(42,312)—30,869(11,443)
Finance receivables - accrued interest and other—(339)—(339)
Inventories, net21,257——21,257
Accounts payable and accrued liabilities(21,957)67,635(17,108)28,570
Other current assets(11,283)(5,482)3,039(13,726)
56,352374,308(370,819)59,841
Net cash provided by operating activities769,261556,245(570,619)754,887
Cash flows from investing activities:
Capital expenditures(202,325)(5,079)—(207,404)
Origination of finance receivables—(7,284,431)3,410,889(3,873,542)
Collections on finance receivables—6,611,092(3,040,270)3,570,822
Other investing activities(4,680)—2,500(2,180)
Net cash used by investing activities(207,005)(678,418)373,119(512,304)
Year Ended December 31, 2023
Non-Financial Services EntitiesFinancial Services EntitiesConsolidating AdjustmentsConsolidated
Cash flows from financing activities:
Proceeds from issuance of medium-term notes—1,446,304—1,446,304
Repayments of medium-term notes—(1,056,680)—(1,056,680)
Proceeds from securitization debt—1,045,547—1,045,547
Repayments of securitization debt—(1,193,526)—(1,193,526)
Borrowings of asset-backed commercial paper—42,429—42,429
Repayments of asset-backed commercial paper—(237,370)—(237,370)
Net increase in unsecured commercial paper—107,146—107,146
Net increase in deposits—129,855—129,855
Dividends paid(96,310)(200,000)200,000(96,310)
Repurchase of common stock(363,987)——(363,987)
Other financing activities1,9462,500(2,500)1,946
Net cash (used) provided by financing activities(458,351)86,205197,500(174,646)
Effect of exchange rate changes on cash, cash equivalents and restricted cash1,697——1,697
Net increase (decrease) in cash, cash equivalents and restricted cash$105,602$(35,968)$—$69,634
Cash, cash equivalents and restricted cash:
Cash, cash equivalents and restricted cash, beginning of period$1,021,798$557,379$—$1,579,177
Net increase (decrease) in cash, cash equivalents and restricted cash105,602(35,968)—69,634
Cash, cash equivalents and restricted cash, end of period$1,127,400$521,411$—$1,648,811
Year Ended December 31, 2022
Non-Financial Services EntitiesFinancial Services EntitiesConsolidating AdjustmentsConsolidated
Cash flows from operating activities:
Net income$697,100$241,712$(199,598)$739,214
Adjustments to reconcile net income to net cash provided by operating activities:
Depreciation and amortization143,2768,666—151,942
Amortization of deferred loan origination costs—94,914—94,914
Amortization of financing origination fees70014,405—15,105
Provision for long-term employee benefits(21,891)——(21,891)
Employee benefit plan contributions and payments(14,320)——(14,320)
Stock compensation expense50,9543,399—54,353
Net change in wholesale finance receivables related to sales——(198,623)(198,623)
Provision for credit losses—145,133—145,133
Deferred income taxes(11,988)(3,925)(23)(15,936)
Other, net(5,745)(6,880)(402)(13,027)
Changes in current assets and liabilities:
Accounts receivable, net(96,826)—14,441(82,385)
Finance receivables - accrued interest and other—414—414
Inventories, net(254,170)——(254,170)
Accounts payable and accrued liabilities(6,840)27,069(15,726)4,503
Other current assets(54,516)(3,559)1,310(56,765)
(271,366)279,636(199,023)(190,753)
Net cash provided by operating activities425,734521,348(398,621)548,461
Cash flows from investing activities:
Capital expenditures(147,272)(4,397)—(151,669)
Origination of finance receivables—(7,960,123)3,401,289(4,558,834)
Collections on finance receivables—7,137,669(3,202,668)3,935,001
Other investing activities2,491——2,491
Net cash used by investing activities(144,781)(826,851)198,621(773,011)
Year Ended December 31, 2022
Non-Financial Services EntitiesFinancial Services EntitiesConsolidating AdjustmentsConsolidated
Cash flows from financing activities:
Proceeds from issuance of medium-term notes—495,785—495,785
Repayments of medium-term notes—(950,000)—(950,000)
Proceeds from securitization debt—1,826,891—1,826,891
Repayments of securitization debt—(1,442,860)—(1,442,860)
Borrowings of asset-backed commercial paper—448,255—448,255
Repayments of asset-backed commercial paper—(302,922)—(302,922)
Net increase in unsecured commercial paper—16,003—16,003
Net increase in deposits—26,605—26,605
Dividends paid(93,180)(200,000)200,000(93,180)
Repurchase of common stock(338,627)——(338,627)
Cash received from business combination114,068——114,068
Other financing activities(1,985)——(1,985)
Net cash (used) provided by financing activities(319,724)(82,243)200,000(201,967)
Effect of exchange rate changes on cash, cash equivalents and restricted cash(17,636)(1,889)—(19,525)
Net decrease in cash, cash equivalents and restricted cash$(56,407)$(389,635)$—$(446,042)
Cash, cash equivalents and restricted cash:
Cash, cash equivalents and restricted cash, beginning of period$1,078,205$947,014$—$2,025,219
Net decrease in cash, cash equivalents and restricted cash(56,407)(389,635)—(446,042)
Cash, cash equivalents and restricted cash, end of period$1,021,798$557,379$—$1,579,177
ContentsView on SEC.gov

The text of this filing, as the company filed it with the SEC, without its images or exhibits. This is not investment advice.