HOG
Harley-Davidson IncNYSE
Consumer Cyclical • Recreational Vehicles
Factor tilt: Mid-Cap Blend
$32.66+0.25%
Close Nov 6, 2026
- Market cap
- $3.44B
- 1 month
- +22.1%
- 3 months
- +25.2%
- 1 year
- +28.4%
- 52-week range
- $17.19$34.59
- Dividend, last 12 mo
- $0.7425 · 2.27% yield
- Last ex-date
- Sep 15, 2026 · $0.1875
- Dividend growth
- 4 years in a row
- Short interest
- 20.1% of float20.7M shares · settled Oct 15, 2026 · -2.1% since Sep 30, 2026 · FINRA
Fundamentals · trailing 12 months to Sep 30, 2026
- Revenue
- $3.85B
- Net income
- -$132.79M
- Free cash flow
- $311.94M
- Book value
- $3.05B
- Total debt
- $2.34B
- P/E
- —
- Price / sales
- 0.9×
- Price / book
- 1.1×
- FCF yield
- +9.1%
- Net margin
- -3.4%
EODHD (TTM) · as of Nov 6, 2026
End-of-day close from stored market data, not a live quote.
About Harley-Davidson Inc
Harley-Davidson, Inc. manufactures and sells motorcycles in the United States and internationally. The company operates in three segments: Harley-Davidson Motor Company, LiveWire, and Harley-Davidson Financial Services.
Read more
The Harley-Davidson Motor Company segment designs, manufactures, and sells motorcycles, including cruiser, trike, Grand American touring, standard, sportbike, adventure touring, and dual sport, as well as motorcycle parts, accessories, and apparel, as well as licenses its trademarks and related services. This segment sells its products to retail customers through a network of independent dealers, as well as e-commerce channels. The LiveWire segment sells electric motorcycles, balance bikes for kids, electric bikes, parts and accessories, apparel, and related parts and services. The Harley-Davidson Financial Services segment provides wholesale financing services, such as floorplan and open-account financing of motorcycles, and parts and accessories; and retail financing services, such as installment lending for the purchase of new and used Harley-Davidson motorcycles, as well as point-of-sale insurance and voluntary protection products. This segment also licenses third-party financial institutions that issue credit cards bearing the Harley-Davidson brand. Harley-Davidson, Inc. was founded in 1903 and is based in Milwaukee, Wisconsin.
- Website
- harley-davidson.com
- Headquarters
- Milwaukee, WI, United States
- Employees
- 5,500
- Listed
- Nov 5, 1987
- Fiscal year ends
- December
Company profile from EODHD, stored Nov 7, 2026.
Quarterly results
The last 8 fiscal quarters as reported (EODHD). Year over year compares the same quarter a year earlier.
| Quarter | Revenue | YoY | Gross margin | Op. income | Net income |
|---|---|---|---|---|---|
| Sep 2026filed Nov 4, 2026 | $1.1B | -19.2% | 26.0% | $37.3M | $42.8M |
| Jun 2026filed Aug 5, 2026 | $1.1B | -15.6% | 25.1% | $45.4M | $79.0M |
| Mar 2026filed May 6, 2026 | $1.2B | -11.8% | 29.5% | $45.9M | $24.8M |
| Dec 2025filed Feb 26, 2026 | $496.2M | -27.8% | -22.8% | -$361.1M | -$279.3M |
| Sep 2025filed Nov 5, 2025 | $1.3B | +16.5% | 35.2% | $478.7M | $377.4M |
| Jun 2025filed Aug 6, 2025 | $1.3B | -19.3% | 28.2% | $112.4M | $107.6M |
| Mar 2025filed May 6, 2025 | $1.3B | -23.1% | 35.3% | $160.5M | $133.1M |
| Dec 2024filed Feb 26, 2025 | $687.6M | -34.7% | 22.3% | -$193.3M | -$116.9M |
Fiscal years · last 6
| Fiscal year | Revenue | YoY | Gross margin | Op. income | Net income |
|---|---|---|---|---|---|
| Dec 2025filed Feb 26, 2026 | $4.5B | -13.8% | 30.2% | $386.6M | $338.7M |
| Dec 2024filed Feb 26, 2025 | $5.2B | -11.1% | 34.9% | $416.6M | $455.4M |
| Dec 2023filed Feb 23, 2024 | $5.8B | +1.4% | 37.4% | $779.1M | $706.6M |
| Dec 2022filed Feb 24, 2023 | $5.8B | +7.8% | 37.1% | $909.3M | $741.4M |
| Dec 2021filed Feb 25, 2022 | $5.3B | +31.6% | 35.6% | $823.4M | $650.0M |
| Dec 2020filed Feb 23, 2021 | $4.1B | -24.4% | 33.8% | $9.7M | $1.3M |
Short-interest history
FINRA reports open short positions for a settlement date. The publication date is later. These are reported positions, with a separate date for each observation.
Compare the reported short exposure around the dates you bought, sold or watched HOG. A long position benefits from price rises; a short position benefits from falls. A change in these counts does not predict either move.
Settlement Oct 15, 2026
20,665,133 shares short
-440,620 shares (-2.1%) vs Sep 30, 2026
20.1% of the stored float. Published Oct 26, 2026.
Settlement Sep 30, 2026
21,105,753 shares short
+2,588,642 shares (+14%) vs Sep 15, 2026
20.5% of the stored float. Published Oct 9, 2026.
Settlement Sep 15, 2026
18,517,111 shares short
+829,127 shares (+4.7%) vs Aug 31, 2026
Share of float unavailable. Published Sep 24, 2026.
Settlement Aug 31, 2026
17,687,984 shares short
-1,025,610 shares (-5.5%) vs Aug 14, 2026
17% of the stored float. Published Sep 10, 2026.
Settlement Aug 14, 2026
18,713,594 shares short
+466,189 shares (+2.6%) vs Jul 31, 2026
18% of the stored float. Published Aug 25, 2026.
Settlement Jul 31, 2026
18,247,405 shares short
+1,125,508 shares (+6.6%) vs Jul 15, 2026
17.5% of the stored float. Published Aug 11, 2026.
Change = this settlement’s shares short − the previous recorded settlement’s shares short; percentage change divides by that earlier count. A zero earlier count has no percentage change. Split-spanning counts are left uncompared. Float percentages use the stored settlement observation, not today’s float.
Source: stored FINRA equity short-interest records, up to six settlements from the last 240 days. FINRA data and reporting dates · How to read short interest
Dividends and stock splits
See the recorded cash amounts and dates behind HOG’s income, and the splits that change its share count. Dates below are stored event records, not confirmation of a payment to your account.
Cash-dividend records
USD 0.1875 per share
Ex-dividend date: Sep 15, 2026
Recorded pay date: Sep 29, 2026 (past date)
Cash dividend · Polygon event record
USD 0.1875 per share
Ex-dividend date: Jun 8, 2026
Recorded pay date: Jun 25, 2026 (past date)
Cash dividend · Polygon event record
USD 0.1875 per share
Ex-dividend date: Mar 2, 2026
Recorded pay date: Mar 17, 2026 (past date)
Cash dividend · Polygon event record
USD 0.18 per share
Ex-dividend date: Dec 9, 2025
Recorded pay date: Dec 22, 2025 (past date)
Cash dividend · Polygon event record
USD 0.18 per share
Ex-dividend date: Sep 10, 2025
Recorded pay date: Sep 24, 2025 (past date)
Cash dividend · Polygon event record
USD 0.18 per share
Ex-dividend date: Jun 2, 2025
Recorded pay date: Jun 18, 2025 (past date)
Cash dividend · Polygon event record
Up to six Polygon cash-dividend events, including recorded ex-dates within the next 120 days. Amounts retain their recorded currency and decimal precision. Historical amounts are not restated to a common split basis, annualized, or converted to dollars.
For a long holding, compare the ex-date with when you held the shares and check the pay date against your broker’s cash history. Owning the stock today does not establish past entitlement. For a short holding, a dividend can create a payment obligation to the share lender.
Ex-dates and special dividend rules · Short-sale dividend obligations · Dividend data definitions
Split history
2 for 1 · forward split
Effective Apr 10, 2000
Each 1 pre-split share becomes 2 post-split shares.
Source: EODHD
2 for 1 · forward split
Effective Sep 29, 1997
Each 1 pre-split share becomes 2 post-split shares.
Source: EODHD
2 for 1 · forward split
Effective Sep 13, 1994
Each 1 pre-split share becomes 2 post-split shares.
Source: EODHD
2 for 1 · forward split
Effective Jun 29, 1992
Each 1 pre-split share becomes 2 post-split shares.
Source: EODHD
2 for 1 · forward split
Effective Jun 18, 1990
Each 1 pre-split share becomes 2 post-split shares.
Source: EODHD
Up to six stored split dates through Nov 7, 2026. Equivalent vendor ratios are combined; conflicting ratios are left out. This history may be incomplete.
A split changes the share count and per-share price basis; it does not by itself add investment value. Put your holding’s earlier and later share counts on the same basis before comparing them. This applies to both long shares and shares owed on a short position.
How stock splits workPortfolio context
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Smart money context
Holder IQ: MEDIUM
41 smart-money holders: institutions with a high Holder IQ
Q2 2026, filed Oct 30, 2026
Smart-money 13F trend: unchanged (light)
Unlock crowding heatmapUnlock filer discoveryInsider context
Sentiment: neutral
Last trade: sell 33 days ago
Read the insider context evidence
What it means for you
Sign in to read your holdings or watchlist context. No personal position or direction is inferred.
What happened
Stored recent-activity label: neutral. This context label is separate from the scored insider signal read.
Why it can matter
A count of reported activity describes a sample, not purchase conviction, an insider’s intent or a future price move. Neutral is not an all-clear, and absent direction is not neutral evidence.
How we got this
The current context rule reads at most 50 nonduplicate issuer/share-class records filed in the last 90 days. It counts a bullish direction or purchase code P toward bullish, and a bearish direction or sale code S toward bearish. A side must exceed the opposite count by more than two to set its label; otherwise nonzero directional counts produce neutral. Calculation unavailable for this saved label: its counts, exact records, as-of time and rule version are not supplied here. Do not substitute the separate scored read’s different window or denominator.
Where the data comes from
Stored SEC Forms 3/4/5 insider-signal records, ordered by filing date with amendment duplicates excluded. Filing date is not transaction date. The last-trade line locates recent reported activity; it does not date or reconstruct the complete count.
Red flags: 0
Read the insider context evidence
What it means for you
Sign in to read your holdings or watchlist context. No personal position or direction is inferred.
What happened
Stored recent-activity label: neutral. This context label is separate from the scored insider signal read.
Why it can matter
A count of reported activity describes a sample, not purchase conviction, an insider’s intent or a future price move. Neutral is not an all-clear, and absent direction is not neutral evidence.
How we got this
The current context rule reads at most 50 nonduplicate issuer/share-class records filed in the last 90 days. It counts a bullish direction or purchase code P toward bullish, and a bearish direction or sale code S toward bearish. A side must exceed the opposite count by more than two to set its label; otherwise nonzero directional counts produce neutral. Calculation unavailable for this saved label: its counts, exact records, as-of time and rule version are not supplied here. Do not substitute the separate scored read’s different window or denominator.
Where the data comes from
Stored SEC Forms 3/4/5 insider-signal records, ordered by filing date with amendment duplicates excluded. Filing date is not transaction date. The last-trade line locates recent reported activity; it does not date or reconstruct the complete count.
Largest 13-F holders · Q2 2026
443 filers reported a long position in HOG for Q2 2026. 13-F holdings are filed up to 45 days after the quarter ends.
The top 10 hold
53.1%
of the 108.9M shares 13-F filers reported
Moves vs Q1 2026
6 added4 trimmed
Net shares held
+5.3%
across the 10 holders with a comparable Q1 2026 book
| Rank | Holder | Value | Shares | Shares vs Q1 2026 |
|---|---|---|---|---|
| 1 | BlackRock, Inc. | $249.4M · 10.2M shares | 10.2M | -3.9% |
| 2 | DONALD SMITH & CO., INC. | $227M · 9.3M shares | 9.3M | -7.4% |
| 3 | DIMENSIONAL FUND ADVISORS LP | $146M · 6M shares | 6M | +2.1% |
| 4 | VANGUARD PORTFOLIO MANAGEMENT LLC | $137.6M · 5.6M shares | 5.6M | +6.5% |
| 5 | AMERICAN CENTURY COMPANIES INC | $130.9M · 5.4M shares | 5.4M | +12.5% |
| 6 | LSV ASSET MANAGEMENT | $124.3M · 5.1M shares | 5.1M | -1.8% |
| 7 | VANGUARD CAPITAL MANAGEMENT LLC | $116.1M · 4.7M shares | 4.7M | -6.2% |
| 8 | FIFTHDELTA Ltd | $106.9M · 4.4M shares | 4.4M | +105.2% |
| 9 | STATE STREET CORP | $103.6M · 4.2M shares | 4.2M | +11.6% |
| 10 | GEODE CAPITAL MANAGEMENT, LLC | $73.3M · 3M shares | 3M | +31.1% |
Sign in to see each holder’s Holder IQ, factor-adjusted Holder IQ and rank, and compare these holders with all scored filers. Available on every plan.
Sign in5% holder filings (13D / 13G)
Holders of more than 5% of HOG file with the SEC within days. A 13D holder may seek to influence the company; a 13G holder is passive. Each holder’s latest filing from the last three years.
| Filed | Holder | % of class |
|---|---|---|
| Aug 14, 2026 | AMERICAN CENTURY INVESTMENT MANAGEMENT INC13G · passive | 5.1% |
| Aug 11, 2026 | DONALD SMITH & CO., INC.13G · passive | 8.8% |
| Jul 31, 2026 | VANGUARD PORTFOLIO MANAGEMENT LLC13G · passive | 5.38% |
| May 6, 2026 | FMR LLC13G · passive · amended | 0%under 5% |
| Apr 30, 2026 | VANGUARD CAPITAL MANAGEMENT LLC13G · passive | 5.32% |
| Apr 24, 2026 | BlackRock, Inc.13G · passive · amended | 9.4% |
| Mar 27, 2026 | VANGUARD GROUP INC13G · passive · amended | 0%under 5% |
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