ALASKA AIR GROUP, INC.

Diversify our future

Alaska Air Group is focused on increasing the share of revenue that comes from outside the main cabin; including more revenue from premium, international, loyalty and cargo. These are higher margin revenue streams that are less dependent on domestic fare levels, and more resilient through cycles. By 2030, the company expects diversified revenue to approach 60% of total revenues, up from our current mark of 53% as we continue to invest in the following areas:

•We are bringing international premium economy cabins to our widebodies and we will take delivery of a new premium oriented 737-MAX narrowbody for transcontinental and other markets where there is strong demand fit.

•We will continue to drive double digit annual growth in remuneration from Atmos Rewards.

•We will more than double the size of our cargo business. Cargo revenue has grown approximately 60% since 2024, and the company sees a clear path to $750 million in cargo revenue by 2030, including opportunities in Hawaiʻi freighter flying, mail, international belly capacity and broader network connectivity.

Together, these investments advance Alaska Air Group’s plan to build a company with more ways to win: a more global network, a more complete premium proposition, deeper customer engagement, a stronger Hawaiʻi franchise, a larger cargo business and a more diversified revenue base designed to support durable earnings growth through the cycle.

Learn more about Alaska Accelerate, follow product and network updates, and explore Atmos™ Rewards andone world benefits atalaskaair.com andnews.alaskaair.com.