CITIZENS, INC.

Our roadmap execution is critical to building the capacity for our growth. We achieved above expectations on our 5-quarter roadmap in 2023 by completing over 50 new projects, including the following:

•We developed, filed and rolled out 3 new products in English and Spanish in our domestic market and we signed many new distribution partners and agents, leading to a 13% increase in first year premium growth in our Life Insurance segment.

•We completed the move of our international business from Bermuda to Puerto Rico, which we believe is strategic to driving international growth.

•We merged two of our domestic entities to strengthen the balance sheet of CICA Life Insurance Company of America, which received its first A.M. Best rating of a B++ and a "Very Strong" balance sheet.

Our execution on our strategic initiatives in 2023 led to a 10% increase in amount of insurance issued in 2023 as compared to 2022.

See "Financial Highlights" below and additionally, for specific information on performance on each of the four pillars, see "Executive Compensation – 2023 Executive Compensation Decisions in Detail – Calculating the 2023 Annual Bonus" on page 41.