Solo Brands, Inc.
For the period ended Dec 31, 2025. Filed Mar 23, 2026.
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FY2025 · Filed Mar 23, 2026
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Segments
NOTE 23 -Segments
The Company conducts its worldwide operations through separate business segments, each of which represents major product lines. Operations are conducted in the U.S. and various foreign countries, primarily in Europe, Canada and Australia. Segment reporting is based upon the “management approach,” i.e., how we organize operating segments for which separate financial information is (1) available and (2) evaluated regularly by the Chief Operating Decision Maker (“CODM”) in deciding how to allocate resources and in assessing performance. Our CODM is our Chief Executive Officer.
The Company’stwo reportable segments are as follows:
| Segment | Key Brands | Description of Primary Products |
|---|---|---|
| Solo Stove | Solo Stove and TerraFlame(1) | Indoor and outdoor firepits, stoves, and accessories |
| Chubbies | Chubbies | Premium casual apparel and activewear |
(1)While certain assets and manufacturing operations of the TerraFlame business were transferred to the Former Sellers during the second quarter of 2025, the Company will continue to be sole distributor of TerraFlame products and will recognize the resulting profit or loss from the Company’s distribution activities within the Solo Stove reporting units.
The remaining operating segments did not meet the criteria necessary to be considered a reportable segment.
Our CODM relies on internal management reporting that analyzes our segment’s EBITDA, which he utilizes to evaluate performance as compared to historical results, and budget and forecast amounts, and allocate capital and investment in new products. The CODM also uses segment EBITDA to determine product pricing and strategy, and marketing spending relative to revenue returns. As segment assets are not reported to or used by the CODM to measure business performance or allocate resources, total segment assets are not presented below.
The following tables present segment information for net sales, significant expenses and the reconciliation of segment EBITDA to consolidated income (loss) before taxes (in thousands):
| Year Ended December 31, 2025 | ||||
|---|---|---|---|---|
| (in thousands) · Solo Stove · Chubbies · Total | ||||
| Net sales | $167,220 | $122,943 | $290,163 | |
| Reconciliation to consolidated net sales: | ||||
| All Other | 26,418 | |||
| Consolidated net sales | $316,581 | |||
| Cost of goods sold | $63,524 | $51,749 | ||
| Marketing expense | 35,985 | 12,371 | ||
| Employee related compensation | 10,963 | 12,910 | ||
| Other segment operating expenses(1) | 38,862 | 23,502 | ||
| Segment EBITDA | $17,886 | $22,411 | $40,297 | |
| All other Segment EBITDA(2) | 2,126 | |||
| Corporate and other non-segment operating expenses(3) | (36,737) | |||
| Restructuring, contract termination and impairment charges | (93,495) | |||
| Depreciation and amortization expenses | (25,674) | |||
| Interest expense, net | (26,560) | |||
| Other non-operating (income) expense | (1,972) | |||
| Consolidated income (loss) before income taxes | $(142,015) | |||
| Depreciation and amortization expenses (disaggregated): | ||||
| Solo Stove | $18,710 | |||
| Chubbies | 5,843 | |||
| All other | 1,121 | |||
| Depreciation and amortization expenses | $25,674 | |||
| Year Ended December 31, 2024 | ||||
|---|---|---|---|---|
| (in thousands) · Solo Stove · Chubbies · Total | ||||
| Net sales | $297,379 | $112,713 | $410,092 | |
| Reconciliation to consolidated net sales: | ||||
| All Other | 44,458 | |||
| Consolidated net sales | $454,550 | |||
| Cost of goods sold | $113,977 | $45,707 | ||
| Marketing expense | 67,682 | 14,569 | ||
| Employee related compensation | 12,642 | 13,833 | ||
| Other segment operating expenses(1) | 57,165 | 22,791 | ||
| Segment EBITDA | $45,913 | $15,813 | $61,726 | |
| All other Segment EBITDA(2,4) | (17,259) | |||
| Corporate and other non-segment operating expenses(3) | (57,284) | |||
| Restructuring, contract termination and impairment charges | (136,099) | |||
| Depreciation and amortization expenses | (25,702) | |||
| Interest expense, net | (14,004) | |||
| Other non-operating (income) expense | (528) | |||
| Consolidated income (loss) before income taxes | $(189,150) | |||
| Depreciation and amortization expenses (disaggregated): | ||||
| Solo Stove | $18,927 | |||
| Chubbies | 4,900 | |||
| All other | 1,875 | |||
| Depreciation and amortization expenses | $25,702 | |||
(1)Includes expenses for seller fees, shipping and fulfillment, along with certain fixed and other variable expenses incurred in the normal course of business.
(2)Includes net sales and expenses of our operating segments that did not meet the requirements to be considered a reportable segment, which includes the results of Watersports and IcyBreeze, as well as the consolidating elimination entries that are not specific to our reportable segments.
(3) Includes corporate general & administrative service expenses of $24.5 million and $30.8 million the years ended December 31, 2025 and 2024, respectively, with the remaining non-segment operating expenses being primarily fixed costs.
(4)Cost of goods sold includes $18.3 million of inventory obsolescence that has been included for reconciliation purposes, but is not considered a component of Segment EBITDA for purposes of resource allocation by the CODM.
Net sales exclude all intercompany sales between our reportable segments and All Other, as well as related profits, which were not material for either of the years ended December 31, 2025 and 2024.
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