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Cricut, Inc.

For the period ended Jun 30, 2026. Filed Aug 5, 2026.

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About this filing

A company's report for each of its first three quarters. The financial statements are not audited. It shows how the business has moved since the last annual report, and what management says changed.

Jun 30, 2026 · Filed Aug 5, 2026

CRCT$8.79+0.1%Stored close · as of Nov 9, 2026

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Notes to Condensed Consolidated Financial Statements

  1. Description of Business and Basis of Presentation

Nature of Business

Cricut, Inc. (“Cricut” or the “Company”) is a designer and marketer of a creativity platform that enables users to turn ideas into professional-looking handmade goods. Using the Company’s platform, versatile connected machines, and accessories and materials, users create everything from personalized birthday cards, mugs and T-shirts to large-scale interior decorations. The Company’s subscription services and products are primarily marketed under the Cricut brand in the United States, as well as Europe and other countries around the world. Headquartered in South Jordan, Utah, the Company is an innovator in its industry, focused on bringing innovative technology (automation and consumerization of industrial tools) to the craft, DIY, and home décor categories. The Company’s condensed consolidated financial statements include the operations of its wholly owned subsidiaries, which are located throughout Europe and in the Asia-Pacific region.

The Company designs, markets, and distributes the Cricut family of products, including the platform, connected machine bundles and ancillary products. In addition, Cricut sells a broad line of fonts, images, templates, and projects for purchase à la carte.

The Company organizes its business into the followingtwo reportable segments: Platform and Products. See Note 15, Segment Information, for further discussion of the Company’s segment reporting structure.

Basis of Presentation and Consolidation

The accompanying condensed consolidated financial statements have been prepared in conformity with accounting principles generally accepted in the United States (“GAAP”) and applicable rules and regulations of the U.S. Securities and Exchange Commission ("SEC") regarding interim financial reporting. Certain information and note disclosures normally included in the financial statements prepared in accordance with GAAP have been condensed or omitted pursuant to such rules and regulations. Therefore, these unaudited interim condensed consolidated financial statements should be read in conjunction with the consolidated financial statements and notes included in the annual report on Form 10-K for the fiscal year ended December 31, 2025 (the “Annual Report”). However, the Company believes that the disclosures provided herein are adequate to prevent the information presented from being misleading.

The condensed consolidated financial statements include the accounts of Cricut, Inc. and its wholly owned subsidiaries. All intercompany accounts and transactions have been eliminated in consolidation.

The condensed consolidated balance sheet as of December 31, 2025 was derived from the audited consolidated financial statements as of that date but does not include all disclosures including certain notes required by GAAP on an annual reporting basis.

In the opinion of management, the accompanying interim condensed consolidated financial statements reflect all normal recurring adjustments necessary to present fairly the financial position, results of operations, cash flows and the changes in equity for the interim periods. The results for the three and six months ended June 30, 2026 are not necessarily indicative of the results to be expected for any subsequent quarter, the fiscal year ending December 31, 2026, or any other period.

Recently Adopted Accounting Pronouncements

In August 2025, the Financial Accounting Standards Board (“FASB”) issued Accounting Standards Update (“ASU”) 2025-05, Financial Instruments—Credit Losses (Topic 326): Measurement of Credit Losses for Trade Receivables and Contract Assets. The amendments in ASU 2025-05 permit entities to elect a practical expedient when estimating expected credit losses on accounts receivable and contract assets. Under this election, entities may assume that current conditions as of the balance sheet date do not change for the remaining life of accounts receivable and contract assets when developing forecasts as part of estimating expected credit losses. The Company adopted ASU 2025-05 effective January 1, 2026. The adoption did not have a material effect on the Company’s consolidated financial statements.

Recently Issued Accounting Pronouncements

In September 2025, the FASB issued ASU 2025-06, Intangibles - Goodwill and Other - Internal-Use Software (Subtopic 350-40): Targeted Improvements to the Accounting for Internal-Use Software, which removes all references to software development project stages. The ASU requires entities to begin capitalizing software costs when management authorizes and commits to funding the software project, and it is probable that the project will be completed and the software will be used for its intended purpose. This ASU is effective for annual reporting periods beginning after December 15, 2027, and interim reporting periods within those annual reporting periods, with early adoption permitted. Upon adoption, the guidance can be applied prospectively, retrospectively, or with a modified transition approach. The Company is currently evaluating the impact of this standard on our consolidated financial statements.

In November 2024, the FASB issued ASU 2024-03,“Income Statement – Reporting Comprehensive Income – Expense Disaggregation Disclosures (Subtopic 220-40): Disaggregation of Income Statement Expenses,” which requires entities to disaggregate operating expenses into specific categories such as employee compensation, depreciation, and intangible asset amortization, by relevant expense caption on the statement of operations. The standard is effective for annual reporting periods beginning after December 15, 2026, and interim periods within annual reporting periods beginning after December 15, 2027. Early adoption is permitted on either a prospective or retrospective basis. The Company is currently evaluating the impact of this standard on the consolidated financial statements and related disclosures.

  1. Summary of Significant Accounting Policies

Use of Estimates

The preparation of consolidated financial statements in conformity with GAAP requires management to make estimates and assumptions that affect the reported amounts of assets and liabilities and disclosure of contingent assets and liabilities at the date of the consolidated financial statements and the reported amounts of revenue and expenses during the reporting period. For revenue recognition, examples of estimates and judgments include: determining the nature and timing of satisfaction of performance obligations, determining the standalone selling price of performance obligations, and estimating variable consideration such as customer rebates and product returns. Other estimates include the warranty reserve, allowance for credit losses, inventory reserve, long-lived assets valuation, legal contingencies, stock-based compensation, income taxes, deferred tax assets valuation and developed software, among others. These estimates and assumptions are based on the Company’s best estimates and judgment. Management evaluates its estimates and assumptions on an ongoing basis using historical experience and other factors, including any effects of the economic environment, which management believes to be reasonable under the circumstances. Management adjusts such estimates and assumptions when facts and circumstances dictate. Actual results could differ from these estimates.

Fair Value Measurement

The Company measures at fair value certain of its financial and non-financial assets and liabilities by using a fair value hierarchy that prioritizes the inputs to valuation techniques used to measure fair value.

Money market funds are highly liquid investments and are actively traded. The pricing information for these assets is readily available and can be independently validated as of the measurement date. This approach results in the classification of these securities as Level 1 of the fair value hierarchy. Marketable securities which include U.S. Treasury securities are valued using observable inputs from similar assets, or from observable data in markets that are not active; these assets are classified as Level 2 of the fair value hierarchy. There were no liabilities measured at fair value on a recurring basis as of June 30, 2026 and December 31, 2025.

Earnings Per Share

Earnings per share is computed using the two-class method required for multiple classes of common stock and participating securities. The rights, including the liquidation and dividend rights and sharing of losses, of the Class A common stock and Class B common stock are identical, other than voting rights. As the liquidation and dividend rights and sharing of profits are identical, the undistributed earnings are allocated on a proportionate basis and the resulting net income per share will, therefore, be the same for both Class A and Class B common stock on an individual or combined basis.

Basic earnings per share is computed using the weighted-average number of outstanding shares of common stock during the period. Diluted earnings per share is computed using the weighted-average number of outstanding shares of common stock and, when dilutive, potential shares of common stock outstanding during the period. Stock-based awards subject to conditions other than service conditions are considered contingently issuable shares and are included in basic EPS based on the number of awards that would be issuable if the reporting date were the end of the contingency period.

Accounts Receivable

Accounts receivable are recorded at original invoice amounts less estimates for credit losses. Management determines the allowance for credit losses by specifically identifying troubled accounts and by using historical write off experience, adjusted for current market conditions and reasonable supportable forecasts of future economic conditions, applied to an aging of all other accounts receivable. Accounts receivable are written off when deemed uncollectible. Recoveries of accounts receivable previously written off are recorded when received.

As of June 30, 2026, December 31, 2025, and January 1, 2025, the Company had net accounts receivable balances of $72.1 million, $92.0 million and $102.0 million, respectively. As of June 30, 2026, and December 31, 2025, the Company had an allowance for credit losses against accounts receivable of $1.5 million and $1.7 million, respectively.

Changes in Laws and Regulations

On February 20, 2026, the U.S. Supreme Court ruled that tariffs imposed under the International Emergency Economic Powers Act ("IEEPA") were unauthorized. Following the ruling, U.S. Customs and Border Protection (“CBP”) established a phased refund process through its Consolidated Administration and Processing of Entries (“CAPE”) functionality. In April 2026, we submitted a refund request for eligible IEEPA tariff entries through the initial phase of the CAPE process. The Company evaluated recovery of IEEPA tariffs under gain contingency guidance and recognized a benefit during the second quarter of 2026 upon approval of its refund claims by CBP. Refunds, including interest, totaled $20.3 million, of which $17.9 million was recognized as a reduction of product cost of revenue, $1.7 million as a reduction of inventory, and $0.7 million as interest income. As of June 30, 2026, the Company had received $16.8 million in cash and recorded a receivable of $3.5 million for the remaining approved refund amount.

  1. Revenue and Deferred Revenue

Deferred revenue relates to performance obligations for which payments have been received from the customer prior to revenue recognition. Deferred revenue primarily consists of deferred subscription-based services. Deferred revenue also includes amounts allocated from the sale of a connected machine bundle to the unspecified upgrades and enhancements and the Company’s cloud-based services. Contract costs consist of amounts paid to obtain contracts with customers in connection with sales of subscriptions through third-party apps. Contract costs are amortized over the subscription term. As of June 30, 2026 and December 31, 2025 the Company had $1.1 million and $1.1 million recorded for capitalized contract costs, respectively.

The following table summarizes the changes in the deferred revenue balance for the six months ended June 30, 2026 and 2025:

Six Months Ended June 30,
20262025
(in thousands)
Deferred revenue, beginning of period$53,281$48,253
Recognition of revenue included in beginning of perioddeferred revenue(39,444)(35,372)
Revenue deferred, net of revenue recognized on contracts inthe respective period42,49240,751
Deferred revenue, end of period$56,329$53,632

As of June 30, 2026, the aggregate amount of the transaction price allocated to remaining performance obligations was equal to the deferred revenue balance.

The Company expects the following recognition of deferred revenue as of June 30, 2026:

Year Ended December 31,
2026 (remainder of year)202720282029Total
(in thousands)
Revenue expected to be recognized$42,987$11,931$1,281$130$56,329

The Company’s revenue from contracts with customers disaggregated by major product lines, excluding sales-based taxes, are included in Note 15, Segment Information.

Revenue recognized during the three and six months ended June 30, 2026 related to performance obligations satisfied or partially satisfied was $1.3 million and $5.3 million, respectively.

The following table presents the total revenue by geography based on the ship-to address for the periods indicated:

Three Months Ended June 30,Six Months Ended June 30,
2026202520262025
(in thousands)
North America*$120,365$135,825$238,967$263,394
International35,92036,28776,78971,352
Total revenue$156,285$172,112$315,756$334,746
*North America revenue consists of revenues from the United States and Canada.
  1. Cash, Cash Equivalents, and Financial Instruments

The following table shows the Company’s cash, cash equivalents, and marketable securities by significant investment category as of June 30, 2026 and December 31, 2025:

Adjusted CostTotal Unrealized GainsFair ValueCash and Cash EquivalentsMarketable Securities
(in thousands)
Cash$134,594$—$134,594$134,594$—
Level 1:
Money market funds132,317—132,317132,317—
Level 2:
U.S. treasury securities19,353119,354—19,354
Total$286,264$1$286,265$266,911$19,354
Adjusted CostTotal Unrealized GainsFair ValueCash and Cash EquivalentsMarketable Securities
(in thousands)
Cash$194,182$—$194,182$194,182$—
Level 1:
Money market funds62,034—62,03462,034—
Level 2:
U.S. treasury securities19,4052919,434—19,434
Total$275,621$29$275,650$256,216$19,434

Marketable securities held as of June 30, 2026 generally mature over the next 12 months. As of June 30, 2026 and December 31, 2025 all securities were in an unrealized gain position. The Company determined that an allowance for credit losses was unnecessary for the periods presented.

  1. Inventories

Inventories are comprised of the following:

As ofJune 30,2026As ofDecember 31,2025
(in thousands)
Raw materials$20,683$25,650
Finished goods117,113117,185
Total inventories137,796142,835
Less: reserves(26,530)(29,309)
Total inventories, net$111,266$113,526
Inventories current$105,842$102,664
Inventories non-current (included in Other assets)$5,424$10,862

As of June 30, 2026 and December 31, 2025, the Company had $0.8 million and $0.0 million in finished goods that were undergoing rework prior to being in a sellable condition. The Company’s recorded inventory reserves as of June 30, 2026 consisted of $18.6 million related to finished goods inventory and $7.9 million related to raw materials components. Amounts charged to the reserve account are recorded primarily in cost of revenues.

  1. Accrued Expenses and Other Current Liabilities

Accrued expenses and other current liabilities consist of the following:

As ofJune 30,2026As ofDecember 31,2025
(in thousands)
Customer rebates$27,327$37,627
Other accrued liabilities and other current liabilities37,78033,519
Total accrued expenses$65,107$71,146
  1. Revolving Credit Facility

On August 4, 2022, the Company entered into a credit agreement (the “Credit Agreement”) with JPMorgan Chase Bank, N.A, Citigroup N.A., PNC Bank, N.A., KeyBank, N.A., and other parties. The Credit Agreement provides for afive-year revolving credit facility (the “Credit Facility”) of up to $300.0 million, maturing on August 4, 2027. In addition, during the term of the Credit Agreement, the Company may increase the aggregate amount of the Credit Facility by up to an additional $150.0 million, (for maximum aggregate lender commitments of up to $450.0 million), subject to customary conditions under the Credit Agreement, including obtaining a consent from participating lenders (or another lender, if applicable) to such increase. The Credit Facility may be used to issue letters of credit and for other business purposes, including working capital needs. The current unused fee rate is 0.175% on per annum basis.

As of June 30, 2026, and December 31, 2025 total unamortized debt issuance costs were $0.4 million and $0.5 million, respectively.

The Credit Agreement is collateralized by substantially all of the Company’s assets and contains affirmative and negative covenants, representations and warranties, events of default and other terms customary for loans of this nature. In particular, the Credit Agreement will not permit the leverage ratio to be greater than 3.0 to 1.0, measured on the last day of any fiscal quarter. In addition, the Credit Agreement will not permit the interest coverage ratio to be less than 3.0 to 1.0, for any period of four consecutive quarters, measured on the last day of any fiscal quarter. Management has determined that the Company was in compliance with all financial and non- financial debt covenants as of June 30, 2026. As of June 30, 2026 and December 31, 2025, no amounts were outstanding under the Credit Agreement and available borrowings were $300.0 million.

Generally, borrowings under the Credit Agreement bear interest at a rate based on an alternative base rate (“ABR”), plus, in each case, an applicable margin. The applicable margin will range from (a) borrowings bearing interest at the ABR plus 2.00%, and (b) borrowings bearing interest at the Adjusted Term Secured Overnight Financing Rate, the Adjusted Australian Dollar Rate, the Adjusted Canadian Dollar Offered Rate or the Adjusted New Zealand Dollar Rate, as applicable for the interest period in effect for such borrowing plus the applicable rate.

  1. Income Taxes

The Company computes interim period income taxes by applying an estimated annual effective tax rate to our year-to-date income from operations before income taxes, except for significant unusual or infrequently occurring items. The estimated effective tax rate is adjusted each quarter.

The estimated effective tax rate was 22.4% and 21.3% for the three and six months ended June 30, 2026, respectively, and 27.6% and 27.2% for the three and six months ended June 30, 2025, respectively. The Company’s provision for income taxes was $11.3 million and $16.0 million for the three and six months ended June 30, 2026, respectively, and $9.4 million and $18.1 million for the three and six months ended June 30, 2025, respectively. The provision for income taxes varied from the tax computed at the U.S. federal statutory income tax rate for the three and six months ended June 30, 2026, primarily due to an increase in the deduction related to foreign derived deduction eligible income and an increase in the research and development credit.

The Company reviews its deferred tax assets for realization based upon historical taxable income, prudent and feasible tax planning strategies, the expected timing of the reversals of existing temporary differences and expected future taxable income. The Company has concluded that it is more likely than not that the net deferred tax assets will be realized. Accordingly, the Company has not recorded a valuation allowance against net deferred tax assets for any of the periods presented.

  1. Capital Structure

As of June 30, 2026, the Company had authorized 100,000,000 shares of preferred stock, par value $0.001 per share, and 1,250,000,000 shares of common stock, par value $0.001 per share, which was divided between two series: Class A common stock and Class B common stock. As of June 30, 2026, the Company had 1,000,000,000 shares of Class A common stock and 250,000,000 shares of Class B common stock authorized and 54,587,044 shares of Class A common stock and 154,782,316 shares of Class B common stock issued and outstanding. Each share of Class A common stock is entitled toone vote per share. Each share of Class B common stock is entitled tofive votes per share and is convertible at any time intoone share of Class A common stock. During the six months ended June 30, 2026 and 2025,1,156,092 and 2,360,303 shares of Class B common stock were converted to Class A common stock, respectively.

Stock Repurchase Program

On May 2, 2025 the Board of Directors approved replenishing the repurchase program up to an aggregate transactional value of $50 million to purchase shares of its outstanding Class A common stock depending on the Company’s continuing analysis of market, financial, and other factors. The share repurchase program may be suspended or discontinued at any time and does not have a predetermined expiration date.

During the six months ended June 30, 2026, the Company repurchased and retired 4,507,672 shares of its Class A common stock for $19.7 million.

Dividends

On May 1, 2026, the Company declared a recurring semi-annual dividend of $0.10 per share on its Class A and Class B common stock, payable on July 21, 2026 to shareholders of record as of July 7, 2026. As part of the dividends, and pursuant to the underlying award agreements, holders of restricted stock units (“RSUs”) and performance-based restricted stock units (“PRSUs”) received a dividend equivalent of $0.10 per unit in the form of additional RSUs or PRSUs subject to the same vesting conditions as the original awards. The aggregate dividend of $24.3 million isto be satisfied in cash of $20.9 million payable to holders of Class A and Class B common stock with the remaining $3.4 million satisfied on the payment date in the form of dividend equivalents to RSU or PRSU holders prior to any subsequent forfeitures.

On October 31, 2025, the Company declared a recurring semi-annual dividend of $0.10 per share on its Class A and Class B common stock, payable on January 20, 2026 to shareholders of record as of January 6, 2026. As part of the dividends, and pursuant to the underlying award agreements, holders of restricted stock units (“RSUs”) and performance-based restricted stock units (“PRSUs”) received a dividend equivalent of $0.10 per unit in the form of additional RSUs or PRSUs subject to the same vesting conditions as the original awards. The aggregate dividend of $24.3 million was to be satisfied in cash of $21.1 million payable to holders of Class A and Class B common stock with the remaining $3.2 million satisfied on the payment date in the form of dividend equivalents to RSU or PRSU holders prior to any subsequent forfeitures.

On May 2, 2025, the Company declared a special dividend of $0.75 per share and a recurring semi-annual dividend of $0.10 per share on its Class A and Class B common stock, payable on July 21, 2025 to shareholders of record as of July 7, 2025. As part of the dividends, and pursuant to the underlying award agreements, holders of RSUs and PRSUs received a dividend equivalent of $0.85 per unit in the form of additional RSUs and PRSUs subject to the same vesting conditions as the original awards. The aggregate dividend of $204.8 million was to be satisfied in cash of $180.6 million payable to holders of Class A and Class B common stock with the remaining $24.2 million satisfied on the payment date in the form of dividend equivalents to RSU or PRSU holders prior to any subsequent forfeitures.

On November 1, 2024, the Company declared a recurring semi-annual dividend of $0.10 per share on its Class A and Class B common stock, payable on January 21, 2025 to shareholders of record as of January 7, 2025. As part of the dividends, and pursuant to the underlying award agreements, holders of RSUs and PRSUs received a dividend equivalent of $0.10 per unit in the form of additional RSUs or PRSUs subject to the same vesting conditions as the original awards. The aggregate dividend of $24.2 million was to be satisfied in cash of $21.3 million payable to holders of Class A and Class B common stock with the remaining $2.9 million satisfied on the payment date in the form of dividend equivalents to RSU or PRSU holders prior to any subsequent forfeitures.

During the three and six months ended June 30, 2026, an aggregate of $0.0 million and $21.2 million, respectively, was paid in cash, and $0.0 million and $3.2 million, respectively, was satisfied in the form of dividend equivalents to RSU or PRSU holders. During the three and six months ended June 30, 2025, $0.0 million and $21.5 million, respectively, was paid in cash and $0.0 million and $2.9 million, respectively, was satisfied in the form of dividend equivalents to RSU or PRSU holders.

  1. Stock-Based Compensation

Stock-Based Compensation Cost

The following table shows the stock-based compensation cost by award type for the periods indicated:

Three Months Ended June 30,Six Months Ended June 30,
2026202520262025
(in thousands)
Equity classified awards
Restricted stock units$6,286$10,231$13,273$21,019
ESPP awards44—44—
Class B common stock—5816321
Liability-classified awards89811
Total stock-based compensation$6,338$10,298$13,341$21,351

The following table sets forth the total stock-based compensation cost included in the Company’s condensed consolidated statements of operations and comprehensive income or capitalized to assets for the periods indicated:

Three Months Ended June 30,Six Months Ended June 30,
2026202520262025
(in thousands)
Cost of revenue
Platform$204$273$396$540
Products2194015
Total cost of revenue225282436555
Research and development2,4813,3594,8696,796
Sales and marketing1,9112,7373,7655,851
General and administrative1,1163,3103,1256,936
Total stock-based compensation expense$5,733$9,688$12,195$20,138
Capitalized for software development costs422425790848
Capitalized to inventories183185356365
Total stock-based compensation$6,338$10,298$13,341$21,351

As of June 30, 2026, there was $53.9 million of unrecognized stock-based compensation cost related to service-based awards, which is expected to be recognized over a weighted-average period of 2.8 years. The total unrecognized compensation expense related to unvested PRSUs that are not probable of vesting was $89.5 million as of June 30, 2026.

2021 Equity Incentive Plan

In March 2021, the Company’s 2021 Equity Incentive Plan became effective. The 2021 Equity Incentive Plan provides for the grant of incentive stock options to employees and for the grant of non-statutory stock options, restricted stock, restricted stock units, stock appreciation rights, performance units and performance shares to our employees, directors and consultants and our parent and subsidiary corporations’ employees and consultants. Outstanding restricted stock units and performance units are entitled to dividend equivalents in the form of additional unvested restricted stock units or unvested performance units equal in value to the amount of any declared dividend based on the closing price of the Company’s Class A stock on the dividend payment date. Dividend equivalents are forfeited if the underlying award does not vest. As of June 30, 2026,55,944,771 shares of Class A common stock were reserved for issuance under this plan including shares reserved for previously granted awards discussed below as well as shares reserved for issuance of future awards under the plan.

A summary of the Company’s service-based RSU activity under the 2021 Equity Incentive Plan is as follows:

Number ofRSUsWeighted-AverageGrant DateFair Value(per share)
Outstanding at December 31, 202513,045,511$7.13
Granted4,893,242$4.23
Dividend equivalent grants308,414$—
Vested(4,247,234)$8.08
Forfeited / cancelled(734,162)$7.65
Outstanding at June 30, 202613,265,771$5.47

The Company has granted PRSUs under the 2021 Equity Incentive Plan to certain employees of the Company that represent shares potentially issuable in the future. In July 2024, the Company granted PRSUs by which the first tranche of 30% and the second tranche of 70% will vest upon the Company achieving certain adjusted operating income targets during any four consecutive quarters of the respective performance periods, subject to employees remaining with the Company through the vesting date. The performance periods for the first and second tranches is 4 and 5 years, respectively. Adjusted operating income means GAAP operating income adjusted to exclude stock-based compensation expense and payroll expense specifically related to these PRSU awards.

In 2022, the Company granted PRSUs that vest intwo equal tranches subject to the Company achieving certain cumulative adjusted earnings per share over eight quarters at any point during the 5-year performance period, subject to employees remaining with the Company through the vesting date. Adjusted earnings per share means GAAP net income adjusted to exclude income tax expenses, as well as stock-based compensation expense and payroll tax expense specifically related to these PRSU awards.

A summary of the Company’s PRSU activity under the 2021 Equity Incentive Plan is as follows:

Number ofPRSUs (a)Weighted-AverageGrant DateFair Value(per share)
Outstanding at December 31, 202518,985,312$13.13
Granted1,508,750$4.23
Dividend equivalent grants448,845$—
Forfeited / cancelled(547,804)$8.60
Outstanding at June 30, 202620,395,103$12.59

a. Represents the maximum number of PRSUs assuming all performance targets are achieved.

The expense recognized each period for the PRSUs is primarily dependent upon the Company’s estimate of the probability of achieving the performance targets during the performance period. At June 30, 2026, the Company determined it was not probable any performance conditions would be achieved so no stock-based compensation was recorded for these PRSUs during the six months ended June 30, 2026.

Options under the 2021 Equity Incentive Plan have a contractual term of 10 years. The exercise price of an incentive stock option and non-qualified stock option shall not be less than 100% of the fair market value of the shares on the date of grant.

A summary of the Company’s stock option activity under the 2021 Equity Incentive Plan is as follows:

Number ofOptionsWeighted-AverageExercise PriceWeighted-AverageRemainingTerm(Years)AggregateIntrinsicValue
(in thousands)
Outstanding at December 31, 20252,700,911$17.501.1$—
Forfeited / cancelled(2,225,727)$17.50
Outstanding and expected to vest at June 30, 2026475,184$17.504.7$—
Vested and exercisable at June 30, 2026475,184$17.504.7$—

During the six months ended June 30, 2026 and 2025, no options were granted.

Certain employees received restricted stock unit equivalents (“RSU equivalents”) which upon vesting are settled for a cash payment equal to the difference between the Company’s stock price on the vesting date less the base price specified at the time of the grant. Due to the cash settlement feature, these awards are liability classified awards and require initial and subsequent measurement at fair value. As of June 30, 2026 and December 31, 2025, the total recognized liability for the unvested awards was not material and the number of awards was not material.

Class B Common Stock

The Company’s Class B common stock resulted from the corporate reorganization in March 2021 and is not part of the 2021 Equity Incentive Plan. The remaining 6,153 Class B common stock vested during the six months ended June 30, 2026.

2021 Employee Stock Purchase Plan

In March 2021, the Company’s 2021 Employee Stock Purchase Plan (“ESPP”) became effective. Subject to any limitations contained therein, the ESPP allows eligible employees to contribute, through payroll deductions, up to 15% of their eligible compensation to purchase the Company’s Class A common stock at a discounted price per share. As of June 30, 2026,10,602,602 shares of our Class A common stock were available for issuance under the ESPP. No offering period may have a duration exceeding 27 months. Eligible employees may elect to participate in the ESPP only during an open enrollment period. The offering period immediately follows the open enrollment window, at which time ESPP contributions are withheld from the participant's regular paycheck. The ESPP provides for a 15% discount on the market value of the stock at the lower of the enrollment date price (first day of the offering period) and the exercise date price (last day of the offering period).

The Company has authorized offering periods under the ESPP, which commenced on April 1, 2026. During the six months ended June 30, 2026, no shares were issued under the ESPP and stock-based compensation expense related to the ESPP was not material. Payroll contributions accruing beginning April 1, 2026 will be used to issue shares at the end of the offering period ending on September 30, 2026.

  1. Commitments and Contingencies

Litigation

The Company is subject to certain outside claims and litigation, as well as regulatory disputes, audits, government inquiries and other proceedings, arising in the ordinary course of business. Management is not aware of any contingencies which it believes will have a material effect on its financial position, results of operations or liquidity.

During the three months ended June 30, 2026, the Company settled an outstanding legal claim related to a royalties dispute, which resulted in the release of $6.4 million of previously accrued liabilities and reductions to Platform and Products Cost of revenue of $3.2 million each, respectively.

  1. Leases

The Company leases office space with lease terms ranging fromone tosix years. These leases require monthly lease payments that may be subject to annual increases throughout the lease term. Certain of these leases also include renewal options at the election of the Company to renew or extend the lease.

The Company has determined its leases should be classified as operating leases. Variable lease costs are comprised primarily of the Company’s proportionate share of operating expenses, property taxes, and insurance and are classified as lease cost due to the Company’s election to not separate lease and non-lease components. The Company incurred operating lease costs of $1.0 million and $1.9 million for the three and six months ended June 30, 2026, respectively, and $1.1 million and $2.2 million, respectively, for the three and six months ended June 30, 2025. The Company also incurred variable lease costs of $0.1 million and $0.1 million for the three and six months ended June 30, 2026, and $0.0 million and $0.1 million for the three and six months ended June 30, 2025.

Cash paid for amounts included in the measurement of operating lease liabilities was $1.1 million and $2.2 million for the three and six months ended June 30, 2026, respectively, and $1.2 million and $2.5 million for the three and six months ended June 30, 2025, respectively. These amounts were included in net cash provided by operating activities in the Company’s consolidated statements of cash flows.

As of June 30, 2026, the maturities of the Company’s operating lease liabilities were as follows:

OperatingLeases
Year Ended December 31,(in thousands)
2026 (remainder of the year)$2,153
20273,165
20284,169
20291,721
Total lease payments$11,208
Less: imputed interest$(827)
Present value of operating lease liabilities$10,381
Operating lease liabilities, current$3,174
Operating lease liabilities, non-current$7,207

The weighted average remaining operating lease term and the weighted average discount rate used to determine the operating lease liability were as follows:

As of June 30, 2026As of December 31, 2025
Weighted-average remaining lease term of operating leases2.8 years3.3 years
Weighted-average discount rate of operating leases5.3%5.4%
  1. Employee Benefit Plan

The Company sponsors a 401(k) plan for the benefit of its employees who have attained at least 18 years of age. The Company matches 50% of the first 12% of an employee’s salary contributed to the plan on the first day of the month following their hire date. The Company contributed $0.7 million and $0.7 million for the three months ended June 30, 2026 and 2025, respectively, and $1.7 million and $1.5 million for the six months ended June 30, 2026 and 2025, respectively.

  1. Net Income Per Share

The computation of net income per share is as follows:

Three Months Ended June 30,Six Months Ended June 30,
2026202520262025
(in thousands, except share and per share amounts)
Basic earnings per share:
Net income$39,054$24,488$59,372$48,402
Shares used in computation:
Weighted-average common shares outstanding, basic209,570,145211,865,363210,044,466212,514,662
Earnings per share, basic$0.19$0.12$0.28$0.23
Diluted earnings per share:
Net income$39,054$24,488$59,372$48,402
Shares used in computation:
Weighted-average common shares outstanding, basic209,570,145211,865,363210,044,466212,514,662
Weighted-average effect of potentially dilutive securities:
Unvested common stock subject to forfeiture——1,32618,683
Restricted stock units1,484,5312,664,3631,915,4052,116,586
Employee stock purchase plan7,356—3,967—
Diluted weighted-average common shares outstanding211,062,032214,529,726211,965,164214,649,931
Diluted earnings per share$0.19$0.11$0.28$0.23

The following potentially dilutive shares were excluded from the computation of diluted earnings per share for the periods presented because including them would have had an anti-dilutive effect:

Three Months Ended June 30,Six Months Ended June 30,
2026202520262025
Employee stock options475,1842,928,389475,1842,928,389
Restricted stock units1,798,4353,126,5751,891,1983,278,096
Unvested Class B common stock subject to forfeiture—16,408—16,408
  1. Segment Information

The Company organizes its business into the followingtwo reportable segments: Platform and Products. The chief operating decision makers (“CODM”) review revenue and gross profit for each of the reportable segments. The CODM consists of the Company’s Chief Executive Officer and Chief Financial Officer. The reported measure of segment profit or loss is gross profit, which is defined as revenue less cost of revenue incurred by the segment. The Company identifies cost of revenue as the significant segment expense category included in each reportable segment. No other segment-level expense categories are regularly provided to the CODM. The key operating decisions made by the CODM include assessing segment performance and resource allocation. The CODM primarily focuses on revenue and gross profit of the Platform and Products segments, as well as consolidated operating results and capital expenditures. The CODM uses this information to make budgeting and forecasting decisions, including hiring and compensation of certain employees, and allocating financial or capital resources. The reportable segments reflect the Company’s strategy to focus on continuing to expand revenue and margin generated from its digital platform and Paid Subscribers (as defined below) and the relative importance of physical products to the platform, including bundles (comprised of several combinations of machines, accessories and materials).

The Platform segment derives revenue primarily from monthly and annual subscription fees, purchases of digital content, and a minimal amount of the revenue allocated to unspecified future upgrades and enhancements related to the essential software and access to the Company’s cloud-based services. For the six months ended June 30, 2026, upfront digital content revenue comprised 2% of Platform revenue. The remaining Platform revenue includes subscription revenue recognized ratably and revenue related to unspecified future upgrades and enhancements to the essential software and access to the Company’s cloud-based services, both of which are recognized over the applicable service period.

The Products segment derives revenue primarily from the sale of its connected machine hardware, and sale of craft, DIY, home décor products and extensions. There are no internal revenue transactions between the Company’s segments.

The Company does not allocate assets at the reportable segment level as these are managed on an entity wide group basis. As of June 30, 2026, long-lived assets located outside the United States, primarily located in Malaysia and China, were $9.4 million.

Key financial performance measures of the segments including revenue, cost of revenue and gross profit are as follows:

Three Months Ended June 30,Six Months Ended June 30,
2026202520262025
(in thousands)
Platform:
Revenue$85,009$80,697$169,777$160,683
Cost of revenue5,9648,81615,32317,484
Gross profit$79,045$71,881$154,454$143,199
Products:
Revenue$71,276$91,415$145,979$174,063
Cost of revenue33,91361,75791,327117,375
Gross profit$37,363$29,658$54,652$56,688
Consolidated:
Revenue$156,285$172,112$315,756$334,746
Cost of revenue39,87770,573106,650134,859
Gross profit$116,408$101,539$209,106$199,887

A reconciliation of our total segment and consolidated gross profit to our income before provision for income taxes is presented in our condensed consolidated statements of operations and comprehensive income.

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