MediaAlpha, Inc.
For the period ended Dec 31, 2025. Filed Feb 23, 2026.
View on SEC.govAbout this filing
A company's yearly report to the SEC, with audited financial statements. It is the fullest account a company gives of its business, its finances and the risks it sees.
FY2025 · Filed Feb 23, 2026
Extracted filing text, with the paragraph anchors used by the comparison.
See the whole filing, with its images and exhibitsContents
Item 16. Form 10-K Summary
None.
Schedule II– Valuation and Qualifying Accounts and Allowances
| Balance at Beginning of the period | Additions during the period | Write-offs | Balance at End of period | |
|---|---|---|---|---|
| Valuation allowance on deferred tax assets | ||||
| Fiscal year 2025 | $120,571 | (117,035) | — | $3,536 |
| Fiscal year 2024 | $95,068 | 25,503 | — | $120,571 |
| Fiscal year 2023 | $91,796 | 3,272 | — | $95,068 |
| Allowance for credit losses | ||||
| Fiscal year 2025 | $1,005 | (173) | (115) | $717 |
| Fiscal year 2024 | $537 | 497 | (29) | $1,005 |
| Fiscal year 2023 | $575 | 5 | (43) | $537 |
SIGNATURES
Pursuant to the requirements of Section 13 or 15(d) of the Securities Exchange Act of 1934, as amended, the Registrant has duly caused this Report to be signed on its behalf by the undersigned, thereunto duly authorized.
| MediaAlpha, Inc. | ||
| Date: February 23, 2026 | By: | /s/ Patrick R. Thompson |
|---|---|---|
| Patrick R. ThompsonChief Financial Officer & Treasurer | ||
POWER OF ATTORNEY
KNOW ALL PERSONS BY THESE PRESENTS, that we, the undersigned directors and officers of MediaAlpha, Inc., do hereby severally constitute and appoint Steve Yi and Patrick R. Thompson, and each of them, our true and lawful attorneys-in-fact and agents, each with full powers of substitution, to do any and all acts and things in our name and behalf in our capacities as directors and officers and to execute any and all instruments for us and in our names in the capacities indicated below, which said attorneys-in-fact and agents, or any of them, may deem necessary or advisable to enable MediaAlpha, Inc. to comply with the Securities Exchange Act of 1934, as amended, and any rules, regulations and requirements of the Securities and Exchange Commission, in connection with this Annual Report on Form 10-K, including specifically, but without limitation, power and authority to sign for us or any of us, in our names in the capacities indicated below, any and all amendments hereto; and we do each hereby ratify and confirm all that said attorneys-in-fact and agents or their substitutes, or any one of them, shall do or cause to be done by virtue hereof.
Pursuant to the requirements of the Securities Exchange Act of 1934, as amended, this Report has been signed below by the following persons on behalf of the Registrant in the capacities and on the dates indicated.
| Signature | Title | Date |
|---|---|---|
| /s/ Steve Yi | Chief Executive Officer, President and Director | February 23, 2026 |
| Steve Yi | ||
| /s/ Patrick R. Thompson | Chief Financial Officer & Treasurer | February 23, 2026 |
| Patrick R. Thompson | ||
| /s/ Venmal (Raji) Arasu | Director | February 23, 2026 |
| Venmal (Raji) Arasu | ||
| /s/ Bradley Hunt | Director | February 23, 2026 |
| Bradley Hunt | ||
| /s/ Ramon Jones | Director | February 23, 2026 |
| Ramon Jones | ||
| /s/ Eugene Nonko | Director and Chief Architect | February 23, 2026 |
| Eugene Nonko | ||
| /s/ Lara Sweet | Director | February 23, 2026 |
| Lara Sweet | ||
| /s/ Kathy Vrabeck | Chair of the Board of Directors | February 23, 2026 |
| Kathy Vrabeck | ||
The text of this filing, as the company filed it with the SEC, without its images or exhibits. This is not investment advice.