MediaAlpha, Inc.
For the period ended Dec 31, 2025. Filed Feb 23, 2026.
View on SEC.govAbout this filing
A company's yearly report to the SEC, with audited financial statements. It is the fullest account a company gives of its business, its finances and the risks it sees.
FY2025 · Filed Feb 23, 2026
MAX$14.37+1.5%Stored close · as of Nov 10, 2026
Extracted filing text, with the paragraph anchors used by the comparison.
See the whole filing, with its images and exhibitsContents
Consolidated Statements of Stockholders’ Deficit
(In thousands, except share data)
| Class Acommon stock · Class Bcommon stock · AdditionalPaid-InCapitalAmount · AccumulatedDeficitAmount · Non-ControllingInterestAmount · TotalStockholders’DeficitAmount | ||||||||
|---|---|---|---|---|---|---|---|---|
| Units · Amount · Units · Amount | ||||||||
| Balance at December 31, 2022 | 43,650,634 | $437 | 18,895,493 | $189 | $465,523 | $(482,142) | $(70,091) | $(86,084) |
| Exchange of non-controlling interest for Class A common stock | 824,664 | 8 | (824,664) | (8) | (3,394) | — | 3,394 | — |
| Vesting of restricted stock units | 2,885,156 | 29 | — | — | (29) | — | — | — |
| Equity- based compensation | — | — | — | — | 53,234 | — | 87 | 53,321 |
| Shares withheld on tax withholding on vesting of restricted stock units | — | — | — | — | (3,721) | — | — | (3,721) |
| Contributions from QLH’s members | — | — | — | — | — | — | 1,464 | 1,464 |
| Distributions to non-controlling interests | — | — | — | — | — | — | (2,850) | (2,850) |
| Net (loss) | — | — | — | — | — | (40,420) | (16,135) | (56,555) |
| Balance at December 31, 2023 | 47,360,454 | $474 | 18,070,829 | $181 | $511,613 | $(522,562) | $(84,131) | $(94,425) |
| Exchange of non-controlling interest for Class A common stock | 6,496,800 | 65 | (6,496,800) | (65) | (30,384) | — | 30,384 | — |
| Vesting of restricted stock units | 1,598,850 | 16 | — | — | (16) | — | — | — |
| Equity- based compensation | — | — | — | — | 32,735 | — | 16 | 32,751 |
| Shares withheld on tax withholding on vesting of restricted stock units | — | — | — | — | (6,308) | — | — | (6,308) |
| Contributions from QLH’s members | — | — | — | — | — | — | 854 | 854 |
| Distributions to non-controlling interests | — | — | — | — | — | — | (1,222) | (1,222) |
| Net income | — | — | — | — | — | 16,629 | 5,489 | 22,118 |
| Balance at December 31, 2024 | 55,456,104 | $555 | 11,574,029 | $116 | $507,640 | $(505,933) | $(48,610) | $(46,232) |
| Exchange of non-controlling interest for Class A common stock | 3,285,762 | 33 | (3,285,762) | (33) | (14,499) | — | 14,499 | — |
| Establishment of liabilities under tax receivables agreement and related changes to deferred tax assets associated with increases in tax basis | — | — | — | — | 10,787 | — | — | 10,787 |
| Vesting of restricted stock units | 1,677,802 | 16 | — | — | (16) | — | — | — |
| Vesting of performance-based restricted stock units | 139,998 | 1 | — | — | 1,648 | — | — | 1,649 |
| Equity- based compensation | — | — | — | — | 30,014 | — | — | 30,014 |
| Shares withheld on tax withholding on vesting of restricted stock units | — | — | — | — | (4,214) | — | — | (4,214) |
| Contributions from QLH’s members | — | — | — | — | — | — | 869 | 869 |
| Distributions to non-controlling interests | — | — | — | — | — | — | (1,250) | (1,250) |
| Repurchases of Class A common stock | (4,352,258) | (43) | — | — | (47,535) | — | — | (47,578) |
| Net income | — | — | — | — | — | 25,623 | 1,138 | 26,761 |
| Balance at December 31, 2025 | 56,207,408 | $562 | 8,288,267 | $83 | $483,825 | $(480,310) | $(33,354) | $(29,194) |
The text of this filing, as the company filed it with the SEC, without its images or exhibits. This is not investment advice.