MediaAlpha, Inc.
For the period ended Sep 30, 2025. Filed Oct 29, 2025.
View on SEC.govAbout this filing
A company's report for each of its first three quarters. The financial statements are not audited. It shows how the business has moved since the last annual report, and what management says changed.
Sep 30, 2025 · Filed Oct 29, 2025
MAX$14.37+1.5%Stored close · as of Nov 10, 2026
Extracted filing text, with the paragraph anchors used by the comparison.
See the whole filing, with its images and exhibitsContents
Consolidated Statements of Stockholders’ Deficit
(Unaudited; in thousands, except share data)
| Class Acommon stock · Class Bcommon stock · AdditionalPaid-In-Capital · Accumulateddeficit · Non-ControllingInterest · TotalStockholders’Deficit | ||||||||
|---|---|---|---|---|---|---|---|---|
| Units | Amount | Units | Amount | Amount | Amount | Amount | Amount | |
| Balance at December 31, 2024 | 55,456,104 | $555 | 11,574,029 | $116 | $507,640 | $(505,933) | $(48,610) | $(46,232) |
| Vesting of restricted stock units | 299,544 | 3 | — | — | (3) | — | — | — |
| Equity-based compensation | — | — | — | — | 6,707 | — | — | 6,707 |
| Shares withheld on tax withholding on vesting of restricted stock units | — | — | — | — | (867) | — | — | (867) |
| Distributions to non-controlling interests | — | — | — | — | — | — | (107) | (107) |
| Vesting of performance-based restricted stock units | 139,998 | 1 | — | — | 1,648 | — | — | 1,649 |
| Net (loss) | — | — | — | — | — | (1,948) | (386) | (2,334) |
| Balance at March 31, 2025 | 55,895,646 | $559 | 11,574,029 | $116 | $515,125 | $(507,881) | $(49,103) | $(41,184) |
| Vesting of restricted stock units | 474,657 | 5 | — | — | (5) | — | — | — |
| Equity-based compensation | — | — | — | — | 8,112 | — | — | 8,112 |
| Shares withheld on tax withholding on vesting of restricted stock units | — | — | — | — | (1,063) | — | — | (1,063) |
| Contributions from QLH’s members | — | — | — | — | — | — | 391 | 391 |
| Distributions to non-controlling interests | — | — | — | — | — | — | (680) | (680) |
| Net (loss) | — | — | — | — | — | (18,742) | (3,791) | (22,533) |
| Balance at June 30, 2025 | 56,370,303 | $564 | 11,574,029 | $116 | $522,169 | $(526,623) | $(53,183) | $(56,957) |
| Exchange of non-controlling interest for Class A common stock | 3,270,762 | 33 | (3,270,762) | (33) | (14,437) | — | 14,437 | — |
| Vesting of restricted stock units | 462,402 | 4 | — | — | (4) | — | — | — |
| Equity-based compensation | — | — | — | — | 7,662 | — | — | 7,662 |
| Shares withheld on tax withholding on vesting of restricted stock units | — | — | — | — | (1,031) | — | — | (1,031) |
| Contributions from QLH’s members | — | — | — | — | — | — | 42 | 42 |
| Distributions to non-controlling interests | — | — | — | — | — | — | (54) | (54) |
| Repurchases of Class A common stock | (3,234,894) | (32) | — | — | (33,050) | — | — | (33,082) |
| Net income | — | — | — | — | — | 14,907 | 2,736 | 17,643 |
| Balance at September 30, 2025 | 56,868,573 | $569 | 8,303,267 | $83 | $481,309 | $(511,716) | $(36,022) | $(65,777) |
| Class Acommon stock · Class Bcommon stock · AdditionalPaid-In-Capital · Accumulated deficit · Non- Controlling Interest · TotalStockholders’Deficit | ||||||||
|---|---|---|---|---|---|---|---|---|
| Units | Amount | Units | Amount | Amount | Amount | Amount | Amount | |
| Balance at December 31, 2023 | 47,360,454 | $474 | 18,070,829 | $181 | $511,613 | $(522,562) | $(84,131) | $(94,425) |
| Exchange of non-controlling interest for Class A common stock | 3,057,000 | 31 | (3,057,000) | (31) | (14,280) | — | 14,280 | — |
| Vesting of restricted stock units | 407,803 | 3 | — | — | (3) | — | — | — |
| Equity-based compensation | — | — | — | — | 8,575 | — | 7 | 8,582 |
| Shares withheld on tax withholding on vesting of restricted stock units | — | — | — | — | (1,956) | — | — | (1,956) |
| Distributions to non-controlling interests | — | — | — | — | — | — | (113) | (113) |
| Net (loss) | — | — | — | — | — | (1,113) | (378) | (1,491) |
| Balance at March 31, 2024 | 50,825,257 | $508 | 15,013,829 | $150 | $503,949 | $(523,675) | $(70,335) | $(89,403) |
| Exchange of non-controlling interest for Class A common stock | 3,439,800 | 34 | (3,439,800) | (34) | (16,104) | — | 16,104 | — |
| Vesting of restricted stock units | 464,296 | 5 | — | — | (5) | — | — | — |
| Equity-based compensation | — | — | — | — | 8,876 | — | 6 | 8,882 |
| Shares withheld on tax withholding on vesting of restricted stock units | — | — | — | — | (1,721) | — | — | (1,721) |
| Distributions to non-controlling interests | — | — | — | — | — | — | (904) | (904) |
| Contributions from QLH’s members | — | — | — | — | — | — | 756 | 756 |
| Net income | — | — | — | — | — | 3,620 | 800 | 4,420 |
| Balance at June 30, 2024 | 54,729,353 | $547 | 11,574,029 | $116 | $494,995 | $(520,055) | $(53,573) | $(77,970) |
| Vesting of restricted stock units | 360,855 | 4 | — | — | (4) | — | — | — |
| Equity-based compensation | — | — | — | — | 8,051 | — | 3 | 8,054 |
| Shares withheld on tax withholding on vesting of restricted stock units | — | — | — | — | (1,499) | — | — | (1,499) |
| Distributions to non-controlling interests | — | — | — | — | — | — | (94) | (94) |
| Net income | — | — | — | — | — | 9,482 | 2,406 | 11,888 |
| Balance at September 30, 2024 | 55,090,208 | $551 | 11,574,029 | $116 | $501,543 | $(510,573) | $(51,258) | $(59,621) |
The text of this filing, as the company filed it with the SEC, without its images or exhibits. This is not investment advice.