SelectQuote, Inc.

UNITED STATES

SECURITIES AND EXCHANGE COMMISSION

Washington, D.C. 20549

SCHEDULE 14A

PROXY STATEMENT PURSUANT TO SECTION 14(a) OF THE

SECURITIES EXCHANGE ACT OF 1934

Filed by the Registrant ☒

Filed by a Party other than the Registrant ☐

Check the appropriate box:

☐ Preliminary Proxy Statement

☐Confidential, for Use of the Commission Only (as permitted by Rule 14a-6(e)(2))

☒ Definitive Proxy Statement

☐ Definitive Additional Materials

☐ Soliciting Material Under §240.14a-12

SelectQuote, Inc.

(Name of Registrant as Specified In Its Charter)

(Name of Person(s) Filing Proxy Statement, if other than the Registrant)

Payment of Filing Fee (Check the appropriate box):

☒ No fee required.

☐ Fee paid previously with preliminary materials.

☐ Fee computed on table in exhibit required by Item 25(b) per Exchange Act Rules 14a-6(i)(1) and 0–11.

Dear SelectQuote Stockholder:

On behalf of the Board of Directors (the “Board”) of SelectQuote, Inc. (“SelectQuote” or the “Company”), you are cordially invited to attend the 2026 Annual Meeting of Stockholders of SelectQuote, Inc., to be held on November 10, 2026, at 9:00 a.m. Central Time (the “2026 Annual Meeting” or the “Annual Meeting”). The 2026 Annual Meeting will be held in virtual format only, via live webcast on the Internet. There will be no in-person meeting. You will be able to attend and participate in the 2026 Annual Meeting online by visitingwww.virtualshareholdermeeting.com/SLQT2026, where you will also be able to vote electronically and submit questions in real time.

Only stockholders of record at the close of business on September 18, 2026 are entitled to receive notice of and to vote at the 2026 Annual Meeting. You will need the 16-digit control number identified on your proxy card and in the instructions accompanying your proxy materials to attend the Annual Meeting. For additional logistical information about the 2026 Annual Meeting, please refer to the section of this proxy statement entitled “General Information.”

Your vote is important. Whether or not you plan to attend the 2026 Annual Meeting online, please ensure that your shares are voted by signing and returning a proxy card or by using our online or telephonic voting system. If you attend the 2026 Annual Meeting online, you may vote during the meeting even if you have previously returned a proxy.

Thank you for your ongoing support of and continued interest in SelectQuote.

Sincerely,

Timothy R. Danker

Chief Executive Officer

NOTICE OF ANNUAL MEETING OF STOCKHOLDERS

TO BE HELD ON NOVEMBER 10, 2026

The Annual Meeting of Stockholders (the “Annual Meeting”) of SelectQuote, Inc., a Delaware corporation (“SelectQuote” or the “Company”), will be held at the time and place and for the purposes indicated below.

Date and Time: November 10, 2026 at 9:00 a.m., Central Time

Place: Online, via live virtual webcast, at www.virtualshareholdermeeting.com/SLQT2026

Items of Business: At the Annual Meeting, or any adjournment or postponement of the Annual Meeting, we plan to consider and vote upon the proposals listed below.

Proposal No. 1: A proposal to elect three Class I directors named in this proxy statement to serve until the 2029 annual meeting of stockholders or until their successors are duly elected and qualified.

Proposal No. 2: A proposal to ratify the appointment of Deloitte & Touche LLP as our independent registered public accounting firm for our fiscal year ending June 30, 2027.

Proposal No. 3: A proposal, which we refer to as the “say-on-pay proposal,” to approve, by non-binding advisory vote, the compensation of the Company’s named executive officers.

Proposal No. 4: A proposal, which we refer to as the “reverse stock split proposal,” to adopt and approve an amendment to our Sixth Amended and Restated Certificate of Incorporation (our “Certificate of Incorporation”) to effect (a) a reverse stock split of our outstanding shares of common stock, at a reverse stock split ratio in the range of 1-for-10 to 1-for-20, as determined by our Board of Directors at a later date, and (b) a reduction in the number of authorized shares of our common stock by a corresponding ratio.

Proposal No. 5: A proposal, which we refer to as the “adjournment proposal,” to approve, if necessary, the adjournment of the Annual Meeting to solicit additional proxies in favor of the reverse stock split proposal.

Notwithstanding approval of the reverse stock split proposal by our stockholders, the Board of Directors reserves its right to elect not to proceed with implementing the reverse stock split proposal at any time prior to the date on which the amendment to our Certificate of Incorporation becomes effective pursuant to the General Corporation Law of the State of Delaware (the “DGCL”), if it determines, in its sole discretion, that the reverse stock split proposal is no longer in the best interests of the Company or its stockholders.

The close of business on September 18, 2026 has been fixed as the record date for determining those SelectQuote stockholders entitled to vote at the Annual Meeting (the “Record Date”). Accordingly, only stockholders of record at the close of business on that date will receive this notice of, and be eligible to vote at, the Annual Meeting and any adjournment or postponement of the Annual Meeting. The above items of business for the Annual Meeting are more fully described in the proxy statement that accompanies this notice.

Your vote is important. Please read the proxy statement and the instructions on the enclosed proxy card and then, whether or not you plan to attend the Annual Meeting in person, and no matter how many shares you own, please submit your proxy promptly by telephone or via the Internet in accordance with the instructions on the enclosed proxy card, or by completing, dating and returning your proxy card in the envelope provided. This will not prevent you from voting in person at the Annual Meeting. It will, however, help to assure a quorum and to avoid added proxy solicitation costs.

You may revoke your proxy at any time before the vote is taken by delivering to the Company’s Secretary a written revocation or a proxy with a later date (including a proxy by telephone or via the Internet) or by voting your shares in person at the Annual Meeting, in which case your prior proxy would be disregarded.

By Order of the Board of Directors

Daniel A. Boulware

General Counsel and Secretary

Overland Park, Kansas

TABLE OF CONTENTS

PROXY STATEMENT

FOR THE ANNUAL MEETING

To Be Held on November 10, 2026

Important Information Regarding the Availability of Proxy Materials for the Annual Meeting to Be Held on November 10, 2026:The Proxy Statement and Notice of Annual Meeting are available at www.proxyvote.com

We are providing these proxy materials in connection with the solicitation by the Board of Directors of SelectQuote, Inc. of proxies to be voted at our Annual Meeting and any adjournment or postponement thereof. The proxies will be used at our Annual Meeting, to be held online via live virtual webcast on November 10, 2026 at 9:00 a.m., Central Time. The proxy materials include our Notice of the Annual Meeting (the “Notice”) and this proxy statement (the “Proxy Statement”). These materials also include the proxy card and postage-paid return envelope or voting instruction form for the Annual Meeting.

This Proxy Statement contains important information regarding our Annual Meeting. It identifies the proposals on which you are being asked to vote, provides information that you may find useful in determining how to vote, and describes voting procedures. Our proxy materials are first being made available on or about September 30, 2026 to all holders of our common stock, par value $0.01 per share, entitled to vote at the Annual Meeting.

In this Proxy Statement, the terms “SelectQuote,” “the Company,” “we,” “us” and “our” refer to SelectQuote, Inc., a Delaware corporation. The mailing address of our principal executive offices is: SelectQuote, Inc., 6800 West 115th Street, Suite 2511, Overland Park, Kansas 66211.

Purpose of the Annual Meeting

The purpose of the Annual Meeting is to consider and vote on the following proposals:

Proposal No. 1: A proposal to elect three Class I directors named in this proxy statement to serve until the 2029 annual meeting of stockholders or until their successors are duly elected and qualified.

Proposal No. 2: A proposal to ratify the appointment of Deloitte & Touche LLP as our independent registered public accounting firm for our fiscal year ending June 30, 2027.

Proposal No. 3: A proposal, which we refer to as the “say-on-pay proposal,” to approve, by non-binding advisory vote, the compensation of the Company’s named executive officers.

Proposal No. 4: A proposal, which we refer to as the “reverse stock split proposal,” to adopt and approve an amendment to our Sixth Amended and Restated Certificate of Incorporation (our “Certificate of Incorporation”) to effect (a) a reverse stock split of our outstanding shares of common stock, at a reverse stock split ratio in the range of 1-for-10 to 1-for-20, as determined by our Board of Directors at a later date, and (b) a reduction in the number of authorized shares of our common stock by a corresponding ratio.

Proposal No. 5: A proposal, which we refer to as the “adjournment proposal,” to approve, if necessary, the adjournment of the Annual Meeting to solicit additional proxies in favor of the reverse stock split proposal.

If the reverse stock split proposal is approved by the Company’s stockholders at the Annual Meeting, it will be effected, if at all, only upon a subsequent determination by the Board of Directors that the Reverse Stock Split and Authorized Share Reduction are in the best interests of the Company and our stockholders at the time the reverse stock split proposal is effected. The Board may make this determination as soon as immediately following the conclusion of the Annual Meeting, and the Reverse Stock Split and Authorized Share Reduction could become effective as soon as the business day immediately following the Annual Meeting.

Notwithstanding approval of the reverse stock split proposal by our stockholders, the Board of Directors reserves its right to elect not to proceed with implementing the reverse stock split proposal at any time prior to the date on which the amendment to our Certificate of Incorporation becomes effective pursuant to the DGCL, if it determines, in its sole discretion, that the reverse stock split proposal is no longer in the best interests of the Company or its stockholders.