XPEL Inc

UNITED STATES

SECURITIES AND EXCHANGE COMMISSION

Washington, D.C. 20549

SCHEDULE 14A

Proxy Statement Pursuant to Section 14(a) of the

Securities Exchange Act of 1934

Filed by the Registrant☒ Filed by a Party other than the Registrant:☐

Check the appropriate box:

(Name of Registrant as Specified in its Charter)

Payment of Filing Fee (Check the appropriate box):

711 Broadway St.

Suite 320

San Antonio, TX 78215

(210) 678-3700

NOTICE OF ANNUAL MEETING OF STOCKHOLDERS

TO BE HELD JUNE 4, 2025

To the Stockholders of XPEL, Inc.:

NOTICE IS HEREBY GIVEN that the Annual Meeting of Stockholders of XPEL, Inc. (“XPEL” or the “Company”) will be held via live webcast atwww.cstproxy.com/XPEL/2025 on June 4, 2025 at 10:00 a.m. Central Time:

(1) To elect as directors to the XPEL Board of Directors the five nominees named below:

•Ryan L. Pape

•Stacy L. Bogart

•Richard K. Crumly

•Michael A. Klonne

•John F. North

(2) To ratify the appointment of Deloitte & Touche LLP as XPEL’s independent registered public accounting firm for the year ended December 31, 2025;

(3) To approve, on an advisory basis, the compensation of the Company’s named executive officers;

(4) To approve and adopt the XPEL Inc.2025 Employee Stock Purchase Plan; and

(5) To consider such other business as may properly come before the Annual Meeting and any adjournment(s) thereof.

Your Board recommends that you vote FOR the nominees named in Proposal 1 and FOR Proposals 2, 3, and 4.

The Board of Directors has fixed the close of business on April 15, 2025 as the record date for the determination of the stockholders entitled to notice of and to vote at the Annual Meeting and any adjournment thereof. Only stockholders of record at the close of business on April 15, 2025 will be entitled to vote at the Annual Meeting and any adjournments or postponements thereof. A list of stockholders entitled to vote at the Annual Meeting will be available for inspection at our offices, 711 Broadway, Suite 320, San Antonio, TX 78215 for ten days prior to the Annual Meeting. If you would like to review the stockholder list, please call our Investor Relations department at (210) 678-3700 to schedule an appointment.

Your vote is important. Regardless of whether you plan to attend the Annual Meeting, we encourage you to vote your shares promptly by using the Internet or your Tablet or Smart Phone, following the instructions provided in the Notice of Internet Availability of Proxy Materials, or by signing and returning the proxy card mailed to those who receive paper copies of the accompanying proxy statement.

By Order of the Board of Directors,

Barry Wood

SECRETARY

Important Notice Regarding the Availability of Proxy Materials for the Annual Meeting of Stockholders

to be held June 4, 2025:

This proxy statement, the form of proxy card and our 2024 Annual Report on Form 10-K are

available athttps://www.cstproxy.com/xpel/2025, which does not have “cookies” that identify visitors to the site.

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