Trade Desk Inc

Rule 10b5-1 Trading Plans

Our Section 16 officers and directors (as defined in Rule 16a-1 under the Securities Exchange Act of 1934, or the “Exchange Act”) may from time to time enter into plans for the purchase or sale of Company stock that are intended to satisfy the affirmative defense conditions of Rule 10b5-1(c) under the Exchange Act (“Rule 10b5-1(c)”).

On August 22, 2024, our Chief Strategy Officer and Class II Director, Samantha Jacobson, adopted a trading plan intended to satisfy the affirmative defense conditions of Rule 10b5-1(c) for the sale of up to 111,088 shares of our Class A common stock. The plan will terminate at the earlier of the execution of all trading orders in the plan or November 28, 2025.

On September 12, 2024, our Chief Executive Officer and Class I Director, Jeff T. Green, through a personal trust over which he is a trustee and through a foundation for which he is the sole member and director, adopted a trading plan intended to satisfy the affirmative defense conditions of Rule 10b5-1(c) for the sale of up to 6,600,000 shares of our Class A common stock. The plan will terminate at the earlier of the execution of all trading orders in the plan or June 30, 2025.

During the quarter ended September 30, 2024, none of our Section 16 officers or directors adopted orterminated a “non-Rule 10b5-1 trading arrangement” (as defined in Item 408 of Regulation S-K).