AMERICAN REBEL HOLDINGS INC

For the period ended Jun 30, 2025. Filed Aug 13, 2025.

About this filing

A company's report for each of its first three quarters. The financial statements are not audited. It shows how the business has moved since the last annual report, and what management says changed.

Jun 30, 2025 · Filed Aug 13, 2025

AREB$0.04-9.8%Stored close · as of Nov 10, 2026

Extracted filing text, with the paragraph anchors used by the comparison.

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Contents

Item 1. Interim Condensed Consolidated Financial Statements (Unaudited)

UNAUDITED CONDENSED CONSOLIDATED BALANCE SHEETS

	June 30, 2025	December 31, 2024
ASSETS
CURRENT ASSETS:
Cash and cash equivalents	$457,212	$287,546
Restricted cash	4,625,000	-
Accounts receivable, net	1,509,017	1,170,944
Prepaid expense	1,425,922	311,878
Inventory	3,626,301	4,555,311
Total Current Assets	11,643,452	6,325,679
Property and Equipment, net	268,613	274,216
OTHER ASSETS:
Lease deposits and other	66,373	47,107
Right-of-use lease assets	2,627,644	2,909,213
Intangible assets, net	425,000	450,000
Total Other Assets	3,119,017	3,406,320
TOTAL ASSETS	$15,031,082	$10,006,215
LIABILITIES AND STOCKHOLDERS’ EQUITY (DEFICIT)
CURRENT LIABILITIES:
Accounts payable and other payables	$3,049,994	$3,193,022
Accrued expense and other	2,226,570	2,086,080
Accrued interest	540,431	1,259,922
Deferred revenue	332,194	286,716
Loan – Officers – related party	455,462	447,716
Loans – Working capital, net	6,860,490	4,938,465
Loan – Director – related party	400,000	400,000
Line of credit	1,642,129	1,992,129
Right-of-use lease liability, current	774,123	661,857
Total Current Liabilities	16,281,393	15,265,907
Right-of-use lease liability, long-term	1,877,580	2,372,190
TOTAL LIABILITIES	18,158,973	17,638,097
STOCKHOLDERS’ DEFICIT:
Preferred stock, $0.001 par value; 10,000,000 shares authorized; 289,378 and 301,256 issued and outstanding, at June 30, 2025 and December 31, 2024, respectively, comprised of Preferred Shares A, B, and D
Preferred Shares A	125	125
Preferred Shares B	75	75
Preferred Shares D	89	198
Common Stock, $0.001 par value; 600,000,000 shares authorized; 6,863,269 and 76,516 issued and outstanding at June 30, 2025 and December 31, 2024, respectively	6,863	77
Additional paid in capital	85,148,156	57,453,843
Accumulated deficit	(88,283,199)	(65,086,200)
TOTAL STOCKHOLDERS’ DEFICIT	(3,127,891)	(7,631,882)
TOTAL LIABILITIES AND STOCKHOLDERS’ DEFICIT	$15,031,082	$10,006,215

CONDENSED CONSOLIDATED STATEMENTS OF OPERATIONS

(UNAUDITED)

	For the Three Months Ended		For the Six Months Ended
	June 30, 2025	June 30, 2024	June 30, 2025	June 30, 2024
Revenue	$2,842,596	$3,255,393	$5,353,920	$7,299,230
Cost of goods sold	2,873,969	3,224,738	5,096,240	6,427,252
Gross margin	(31,373)	30,655	257,680	871,978
Expenses:
Consulting/payroll and other costs	973,753	445,166	1,712,730	997,079
Compensation expense – officers – related party	-	212,500	-	425,000
Compensation expense – officers – deferred comp – related party	164,063	1,344,125	328,126	2,478,125
Rental expense, warehousing, outlet expense	48,253	80,515	105,366	232,181
Product development costs	648,357	337,771	741,824	436,400
Marketing and brand development costs	970,806	299,655	1,666,297	564,710
Administrative and other	1,324,575	1,228,163	2,795,160	1,908,677
Depreciation and amortization expense	37,100	30,681	72,875	54,996
Total operating expenses	4,166,907	3,978,576	7,422,378	7,097,168
Operating income (loss)	(4,198,280)	(3,947,921)	(7,164,698)	(6,225,190)
Other Income (Expense)
Interest expense	(430,183)	(1,055,282)	(1,154,126)	(1,479,141)
Interest income	855	199	1,119	711
Gain/(loss) on sale of equipment	-	-	-	(662)
Other income	-	-	18,000	-
Loss on debt extinguishment	(11,817,991)	(250,000)	(12,317,785)	(250,000)
Loss on settlement of liability	(1,692,144)	-	(2,579,509)	-
Net income (loss) before income tax provision	(18,137,743)	(5,253,004)	(23,196,999)	(7,954,282)
Provision for income tax			-	-
Net income (loss)	$(18,137,743)	$(5,253,004)	$(23,196,999)	$(7,954,282)
Basic and diluted income (loss) per share	$(5.34)	$(201.01)	$(7.15)	$(304.38)
Weighted average common shares outstanding - basic and diluted	3,398,854	26,133	3,244,240	26,133

CONDENSED CONSOLIDATED STATEMENT OF STOCKHOLDERS’ EQUITY/(DEFICIT)

FOR THE THREE AND SIX MONTHS ENDED

JUNE 30, 2025 AND 2024 (UNAUDITED)

	Common Stock	Common Stock Amount	Preferred Stock	Preferred Stock Amount	Additional Paid-in Capital	Accumulated Deficit	Total
For the Three Months Ended June 30, 2025 and 2024
Balance - March 31, 2025	709,984	$710	328,658	$328	$62,131,745	$(70,145,456)	$(8,012,673)
Series A compensation expense	-	-	-	-	164,063	-	164,063
Issuance of Series D preferred stock and common stock for liabilities settlement	2,171,648	2,171	79,000	79	4,134,554	-	4,136,804
Issuance of Common stock in private placement	468,650	469	-	-	2,499,531	-	2,500,000
Conversion of notes payable into Common Stock	3,462,937	3,463	-	-	16,598,446	-	16,601,909
Conversion of Series D Preferred stock	50,050	50	(118,280)	(118)	68	-	0
Offering costs	-	-	-	-	(380,251)	-	(380,251)
Net loss	-	-	-	-	-	(18,137,743)	(18,137,743)
Balance - June 30, 2025	6,863,269	$6,863	289,378	$289	$85,148,156	$(88,283,199)	$(3,127,891)
Balance - March 31, 2024	26,133	$26	200,000	$200	$52,689,427	$(50,183,114)	$2,506,539
Series A compensation expense	-	-	-	-	1,344,125		1,344,125
Issuance of Series D preferred stock through the settlement and conversion of Revenue Interest Purchase note payable	-	-	133,000	133	999,872	-	1,000,005
Net loss	-	-	-	-	-	(5,253,004)	(5,253,004)
Balance - June 30, 2024	26,133	$26	333,000	$333	$55,033,424	$(55,436,118)	$(402,335)
For the Six Months Ended June 30, 2025 and 2024
Balance - December 31, 2024	76,516	$77	398,256	$398	$57,453,843	$(65,086,200)	$(7,631,882)
Series A compensation expense	-	-	-	-	328,126	-	328,126
Issuance of Common Stock for liabilities settlement	2,453,928	2,453	79,000	79	6,731,649	-	6,734,181
Issuance of Common stock in private placement	468,650	469	-	-	2,499,531	-	2,500,000
Issuance of Series D Preferred Stock for liabilities settlement	50,050	50	18,736	19	190,352	-	190,421
Issuance of Common stock in connection with consulting and financing arrangement	4,680	5	-	-	2,201	-	2,206
Conversion of Series D Preferred Stock into Common Stock	17,667	18	(206,614)	(207)	189	-	-
Conversion of notes payable into Common Stock	3,768,200	3,768	-	-	18,322,539	-	18,326,307
Offering costs	-	-	-	-	(380,251)	-	(380,251)
Effect of reverse stock split round lot shares	23,578	23	-	-	(23)	-	-
Net loss	-	-	-	-	-	(23,196,999)	(23,196,999)
Balance - June 30, 2025	6,863,269	$6,863	289,378	$289	$85,148,156	$(88,283,199)	$(3,127,891)

	Common Stock	Common Stock Amount	Preferred Stock	Preferred Stock Amount	Additional Paid-in Capital	Accumulated Deficit	Total
Balance - December 31, 2023	26,133	$26	200,000	$200	$51,555,427	$(47,481,836)	$4,073,817
Series A compensation expense	-	-	-	-	2,478,125	-	2,478,125
Issuance of Series D preferred stock through the settlement and conversion of Revenue Interest Purchase note payable	-	-	133,000	133	999,872	-	1,000,005
Net loss	-	-	-	-	-	(7,954,282)	(7,954,282)
Balance - June 30, 2024	26,133	$26	333,000	$333	$55,033,424	$(55,436,118)	$(402,335)

See Notes to Financial Statements and Note 1 regarding non-reliance on financial statements.

CONDENSED CONSOLIDATED STATEMENTS OF CASH FLOWS (UNAUDITED)

	For the Six Months Ended
	June 30, 2025	June 30, 2024
CASH FLOW FROM OPERATING ACTIVITIES:
Net loss	(23,196,999)	(7,954,282)
Depreciation and amortization	72,875	54,996
Non-cash, in-kind interest settled	984,576	-
(Gain) loss on disposition of property	-	662
Deferred compensation in connection with Series A preferred shares	328,126	2,478,125
Loss on debt extinguishment	12,317,785	250,000
Loss on settlement of liability	2,579,509	-
Settlement of revenue interest purchase note through issuance of preferred stock	-	750,005
Adjustments to reconcile net loss to cash (used in) operating activities:
Accounts receivable	(338,073)	672,733
Prepaid expense and other	(1,114,045)	3,774
Inventory	929,010	(569,126)
Lease deposits and other	(19,266)	-
Accounts payable	4,011,646	473,820
Accrued expenses	140,489	142,084
Deferred revenue	45,479	-
Right-of-use lease liabilities	(100,774)	-
Net Cash (Used in) Operating Activities	(3,359,662)	(3,697,209)
CASH FLOW FROM INVESTING ACTIVITIES:
Disposition of property and equipment	(42,272)	(5,939)
Net Cash Provided by Investing Activities	(42,272)	(5,939)
CASH FLOW FROM FINANCING ACTIVITIES:
Offering costs	(380,251)	-
Proceeds from line of credit	-	535,200
Proceeds from loans - officer - related party	-	215,461
Proceeds from loans - director - related party		400,000
Proceeds from working capital loans, net	6,639,026	2,091,503
Repayments of working capital loans, net	(180,320)	(233,927)
Origination fees	(39,600)	-
Proceeds of loans – officer - related party	7,745	-
Payments on line of credit	(350,000)	-
Proceeds from issuance of Common stock	2,500,000	-
Net Cash Provided by Financing Activities	8,196,600	3,008,237
CHANGE IN CASH, CASH EQUIVALENTS, AND RESTRICTED CASH	4,794,666	(694,911)
CASH, CASH EQUIVALENTS, AND RESTRICTED CASH AT BEGINNING OF PERIOD	287,546	1,147,696
CASH AND CASH EQUIVALENTS AT END OF PERIOD	457,212	452,785
RESTRICTED CASH AT END OF PERIOD	4,625,000	-
TOTAL CASH, CASH EQUIVALENTS, AND RESTRICTED CASH AT END OF PERIOD	5,082,212	452,785
SUPPLEMENTAL DISCLOSURE OF CASH FLOW INFORMATION
Cash paid for:
Interest	155,148	281,666
Income taxes	-	-

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The text of this filing, as the company filed it with the SEC, without its images or exhibits. This is not investment advice.