AMERICAN REBEL HOLDINGS INC

For the period ended Mar 31, 2025. Filed May 15, 2025.

About this filing

A company's report for each of its first three quarters. The financial statements are not audited. It shows how the business has moved since the last annual report, and what management says changed.

Mar 31, 2025 · Filed May 15, 2025

AREB$0.04-9.8%Stored close · as of Nov 10, 2026

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Contents

Item 1. Interim Condensed Consolidated Financial Statements (Unaudited)

UNAUDITED CONDENSED CONSOLIDATED BALANCE SHEETS

	March 31, 2025	December 31, 2024
(Unaudited)
ASSETS
CURRENT ASSETS:
Cash and cash equivalents	$340,661	$287,546
Accounts receivable, net	1,277,635	1,170,944
Prepaid expense	369,699	311,878
Inventory	4,203,422	4,555,311
Total Current Assets	6,191,417	6,325,679
Property and Equipment, net	253,213	274,216
OTHER ASSETS:
Lease deposits and other	8,455	47,107
Right-of-use lease assets	2,814,355	2,909,213
Intangible assets, net	437,500	450,000
Total Other Assets	3,260,310	3,406,320
TOTAL ASSETS	$9,704,940	$10,006,215
LIABILITIES AND STOCKHOLDERS’ EQUITY (DEFICIT)
CURRENT LIABILITIES:
Accounts payable and other payables	$3,420,993	$3,193,022
Accrued expense and other	2,163,928	2,086,080
Accrued interest	1,714,952	1,259,922
Deferred revenue	279,076	286,716
Loan – Officers – related party	455,462	447,716
Loans – Working capital, net	4,603,859	4,938,465
Loan – Director – related party	400,000	400,000
Line of credit	1,842,129	1,992,129
Right-of-use lease liability, current	758,989	661,857
Total Current Liabilities	15,639,388	15,265,907
Right-of-use lease liability, long-term	2,078,225	2,372,190
TOTAL LIABILITIES	17,717,613	17,638,097
STOCKHOLDERS’ EQUITY (DEFICIT):
Preferred stock, $0.001 par value; 10,000,000 shares authorized; 328,658 and 301,256 issued and outstanding, at March 31, 2025 and December 31, 2024, respectively, comprised of Preferred Shares A, B, and D
Preferred Shares A	125	125
Preferred Shares B	75	75
Preferred Shares D	128	198
Common Stock, $0.001 par value; 600,000,000 shares authorized; 709,984 and 76,516 issued and outstanding at March 31, 2025 and December 31, 2024, respectively	710	77
Additional paid in capital	62,131,745	57,453,843
Accumulated deficit	(70,145,456)	(65,086,200)
TOTAL STOCKHOLDERS’ EQUITY (DEFICIT)	(8,012,673)	(7,631,882)
TOTAL LIABILITIES AND STOCKHOLDERS’ EQUITY (DEFICIT)	$9,704,940	$10,006,215

CONDENSED CONSOLIDATED STATEMENTS OF OPERATIONS

(UNAUDITED)

	For the Three Months Ended
	March 31, 2025	March 31, 2024
Revenue	2,511,324	4,043,837
Cost of goods sold	2,222,270	3,202,514
Gross margin	289,054	841,323
Expenses:
Consulting/payroll and other costs	738,977	551,913
Compensation expense – officers – related party	-	212,500
Compensation expense – officers – deferred comp – related party	164,063	1,134,000
Rental expense, warehousing, outlet expense	57,114	151,666
Product development costs	93,467	98,629
Marketing and brand development costs	695,491	265,055
Administrative and other	1,470,587	680,514
Depreciation and amortization expense	35,774	24,315
Total operating expenses	3,255,473	3,118,592
Operating income (loss)	(2,966,419)	(2,277,269)
Other Income (Expense)
Interest expense	(723,942)	(423,859)
Interest income	264	512
Loss on sale of equipment	-	(662)
Other income	18,000	-
Loss on debt extinguishment	(499,794)	-
Loss on settlement of liability	(887,365)	-
Net loss before income tax provision	(5,059,256)	(2,701,278)
Provision for income tax	-	-
Net loss	(5,059,256)	(2,701,278)
Basic and diluted income (loss) per share	(23.45)	(27.47)
Weighted average common shares outstanding - basic and diluted	215,747	98,352

CONDENSED CONSOLIDATED STATEMENT OF STOCKHOLDERS’ EQUITY/(DEFICIT)

FOR THE THREE MONTHS ENDED

MARCH 31, 2025 AND 2024 (UNAUDITED)

	Common Stock	Common Stock Amount	Preferred Stock	Preferred Stock Amount	Additional Paid-in Capital	Accumulated Deficit	Total
Balance - December 31, 2024	76,516	$77	398,256	$398	$57,453,843	$(65,086,200)	$(7,631,882)
Series A compensation expense	-	-	-	-	164,063	-	164,063
Issuance of Common Stock for liabilities settlement	282,280	282	-	-	2,597,145	-	2,597,427
Issuance of Series D Preferred Stock in connection with loans – working capital, net	-	-	18,736	19	190,352	-	190,371
Issuance of Common stock in connection with consulting and financing agreements	4,680	5	-	-	2,201	-	2,206
Conversion of Series D Preferred Stock into Common Stock	17,667	18	(88,334)	(88)	71	-	-
Conversion of notes payable into Common Stock	305,263	305	-	-	1,724,093	-	1,724,398
Effect of reverse stock split	23,578	23	-	-	(23)	-	-
Net loss	-	-	-	-	-	(5,059,256)	(5,059,256)
Balance - March 31, 2025	709,984	$710	328,658	$328	$62,131,745	$(70,145,456)	$(8,012,673)

	Common Stock	Common Stock Amount	Preferred Stock	Preferred Stock Amount	Additional Paid-in Capital	Accumulated Deficit	Total
Balance - December 31, 2023	26,133	$26	200,000	$200	$51,555,427	$(47,481,836)	$4,073,817
Series A compensation expense	-	-	-	-	1,134,000	-	1,134,000
Net loss	-	-	-	-	-	(2,701,278)	(2,701,278)
Balance - March 31, 2024	26,133	$26	200,000	$200	$52,689,427	$(50,183,114)	$2,506,539

See Notes to Financial Statements and Note 1 regarding non-reliance on financial statements.

CONDENSED CONSOLIDATED STATEMENTS OF CASH FLOWS (UNAUDITED)

	For the Three Months Ended
	March 31, 2025	March 31, 2024
CASH FLOW FROM OPERATING ACTIVITIES:
Net loss	(5,059,256)	(2,701,278)
Depreciation and amortization	129,124	24,315
Non-cash, in-kind interest settled	245,108	-
(Gain) loss on disposition of property	-	662
Deferred compensation in connection with Series A preferred shares	164,063	1,134,000
Loss on debt extinguishment	499,794	-
Loss on settlement of liability	887,365	-
Adjustments to reconcile net loss to cash (used in) operating activities:
Accounts receivable	(106,690)	(150,894)
Prepaid expense and other	(57,821)	(17,304)
Inventory	351,888	(722,738)
Lease deposits and other	38,655	-
Accounts payable	1,938,031	480,276
Accrued expenses	77,849	45,125
Accrued interest	455,030	-
Deferred revenue	(7,640)	-
Right-of-use lease liabilities	(101,975)	-
Net Cash (Used in) Operating Activities	(546,475)	(1,907,836)
CASH FLOW FROM INVESTING ACTIVITIES:
(Purchase) Disposition of property and equipment	(2,272)	410
Net Cash (Used in) Provided by Investing Activities	(2,272)	410
CASH FLOW FROM FINANCING ACTIVITIES:
Proceeds from line of credit	-	361,512
Proceeds from loans - officer - related party	-	351,575
Proceeds from working capital loans, net	849,830	1,600,000
Repayments of working capital loans, net	(92,713)	(878,464)
Origination fees	(13,000)	-
Proceeds of loans – officer - related party	7,745	-
Payments on line of credit	(150,000)	-
Net Cash Provided by Financing Activities	601,862	1,434,623
CHANGE IN CASH	53,115	(472,803)
CASH AT BEGINNING OF PERIOD	287,546	1,147,696
CASH AT END OF PERIOD	340,661	674,893
SUPPLEMENTAL DISCLOSURE OF CASH FLOW INFORMATION
Cash paid for:
Interest	134,665	134,573
Income taxes	-	-

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The text of this filing, as the company filed it with the SEC, without its images or exhibits. This is not investment advice.