AMERICAN REBEL HOLDINGS INC

For the period ended Dec 31, 2024. Filed Apr 9, 2025.

About this filing

A company's yearly report to the SEC, with audited financial statements. It is the fullest account a company gives of its business, its finances and the risks it sees.

FY2024 · Filed Apr 9, 2025

AREB$0.31-9.0%Stored close · as of Jul 8, 2026

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Contents

Statements of Operations

	For the Year Ended
	December 31, 2024	December 31, 2023
Revenue	11,420,268	15,998,196
Cost of goods sold	11,539,905	14,199,260
Gross margin	(119,637)	1,798,936
Expenses:
Consulting/payroll and other costs	2,039,777	3,598,839
Compensation expense – officers – related party	-	518,107
Compensation expense – officers – deferred comp – related party	656,250	812,500
Rental expense, warehousing, outlet expense	468,739	871,032
Product development costs	385,800	132,528
Marketing and brand development costs	2,354,809	1,318,890
Administrative and other	6,049,555	3,207,806
Depreciation and amortization expense	145,548	104,229
Total operating expenses	12,100,478	10,563,931
Operating loss	(12,220,115)	(8,764,995)
Other Income (Expense)
Interest expense	(3,969,485)	(363,567)
Interest income	1,364	3,780
Employee retention credit funds, net of costs to collect	-	1,113,337
Gain/(loss) on sale of equipment	6,179	1,900
Impairment adjustment – goodwill and intangible assets	-	(1,912,559)
Loss on debt extinguishment	(1,422,307)	-
Gain on settlement of liability	-	190,403
Net loss before income tax provision	(17,604,364)	(9,731,701)
Provision for income tax	-	-
Net loss	(17,604,364)	(9,731,701)
Basic and diluted loss per share	(306.91)	(857.02)
Weighted average common shares outstanding - basic and diluted	57,360	11,355

ContentsView on SEC.gov

The text of this filing, as the company filed it with the SEC, without its images or exhibits. This is not investment advice.