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REED'S, INC.

For the period ended Dec 31, 2024. Filed Mar 28, 2025.

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A company's yearly report to the SEC, with audited financial statements. It is the fullest account a company gives of its business, its finances and the risks it sees.

FY2024 · Filed Mar 28, 2025

REED$1.25+23.8%Stored close · as of Nov 9, 2026

Extracted filing text, with the paragraph anchors used by the comparison.

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Contents

Item 11. Executive Compensation

The following table summarizes all compensation for fiscal years 2024 and 2023 earned by our “Named Executive Officers” during fiscal 2024:

Name and Principal Position · Year · Salary · Bonus · Stock Awards (1) · All Other Compensation (2) · Total
Norman E. Snyder, Jr.2024$428,942$50,000$-$14,416$493,358
Chief Executive Officer2023$310,083$-$-$14,172$324,255
-$--$-$-
$ · $ · - · $ · $
$ · - · $ · $
$ · - · $
Joann Tinnelly(3)2024$378,125$-$7,015$385,140
Former Chief Financial Officer2023$179,375$-$6,765$186,140
Christopher Burleson2024$315,000$-$12,695$327,695
Chief Commercial Officer2023$275,000$-36,864$11,711$323,575

(1) The amounts represent the fair value for share-based payment awards issued during the year. The award is calculated on the date of grant in accordance with Financial Accounting Standards.

(2) Other compensation includes both cash payments and the estimated value of the use of Company assets.

(3) Joann Tinnelly resigned from her position as Chief Financial Officer and assumed the role of Chief Accounting Officer on February 10, 2025.

Employment Arrangements

On June 24, 2020, we entered into an amended and restated employment agreement with Norman E. Snyder, Jr. The term of the agreement continued through March 1, 2024. Under the agreement, Mr. Snyder was eligible to receive a performance-based cash bonus at a target amount of 50% of his base salary in effect. He was also eligible to participate in Reed’s other benefit plans available to its executive officers. The agreement provided for acceleration of equity grants triggered by a “change of control”, as defined in the agreement, and contained customary, non-competition, confidentiality, invention assignment and non-solicitation covenants. Mr. Snyder was also entitled to six months’ severance benefits in the event of termination without cause by Reed’s or for good reason by Mr. Snyder, subject to execution of a release. The Company and Mr. Snyder are in the process of renegotiating the terms of his employment. Mr. Snyder’s current base salary is $378,525 per year.

Joann Tinnelly receives a salary of $300,000 and is eligible for an annual performance bonus based on a target of 35% of her annual salary (to be determined by the Company in its sole discretion).

Christopher Burleson receives a salary of $315,000 and is eligible for an annual performance bonus based on a target of 35% of his annual salary (to be determined by the Company in its sole discretion).

Termination of Employment/Retirement

None of our Named Executive Officers have any arrangement that provides for retirement benefits, or benefits that will be paid primarily following retirement.

None of the Named Executive Officers for the 2024 fiscal year, as defined in this Item 11, has a contract, agreement, plan or arrangement that is currently in effect, whether written or unwritten, that provides for payment to him or her following, or in connection with resignation, retirement or other termination, or a change in control of the Company or a change in the Named Executive Officer’s responsibilities following a change in control.

The Compensation Committee of the board retains discretion to determine the treatment of outstanding stock option awards in connection with a change in control of the Company, subject to the terms of contractual agreements.

Recovery of Erroneously Awarded Compensation

None.

Outstanding Equity Awards at Year-End

The following table sets forth information regarding unexercised options and equity incentive plan awards for each Named Executive Officer outstanding as of December 31, 2024:

Name and Position · Number of Securities Underlying Unexercised Options (#) Exercisable · Number of Securities Underlying Unexercised Options (#) Unexercisable · Equity Incentive Plan Awards: Number of Securities Underlying Unexercised Unearned Options · Option Exercise Price · Option Expiration Date · Number of Shares or Units of Stock That Have Not Vested (#) · Market Value of Shares or Units of Stock That Have Not Vested ($) · Equity Incentive Plan Awards: Number of Unearned Shares, Units or Other Rights That Have Not Vested (#) · Equity Incentive Plan Awards: Market or Payout Value of Unearned Shares, Units or Other Rights That Have Not Vested ($)
Norman E. Snyder, Jr. (Chief Executive Officer)7,685121$44.002/25/2030
500--$25.003/25/2030
4,32254$35.005/20/2030
13,905201-$47.509/16/2030
37,640-1,980$1.304/29/2034
Joann Tinnelly (Former Chief Financial Officer)2,5001,501-$124.5002/4/2029
960--$25.003/25/2030
6,230993-$47.509/16/2030
18,236-7,425$1.304/29/2034
Christopher J. Burleson (Chief Commercial Officer)5,208-16,610$1.30

Director Compensation

The following table summarizes the compensation paid to our non-employee directors for the year ended December 31, 2024:

Name · Fees Earned or Paid in Cash · Stock Awards · Option Awards · Non-Equity Incentive Plan Compensation · All Other Compensation · Total
Shufen Deng (1)$-----$-
Lewis Jaffe$50,000---$50,000
Randle Lee Edwards$50,000----$50,000
Sam Van (2)$12,500----$12,500
John J. Bello (3)$41,667---$41,667
Louis Imbrogno, Jr. (4)$41,667---$41,667
Thomas W. Kosler (5)$41,667---$41,667
Jerry Lewin (6)$----$-
(1)Shufen Deng elected to waive non-employee director compensation due to her position at the time as the principal and director designee of D&D Source of Life Holding, Ltd.
(2)Sam Van was appointed to the board effective October 21, 2024.
(3)John J. Bello resigned from the board effective October 28, 2024.
(4)Louis Imbrogno, Jr. resigned from the board effective October 28, 2024.
(5)Thomas W. Kosler resigned from the board effective October 29, 2024.
(6)Jerry Lewin’s tenure was brief, from July 12, 2024 through August 2, 2024
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