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Planet Fitness, Inc.

For the period ended Mar 31, 2025. Filed May 9, 2025.

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A company's report for each of its first three quarters. The financial statements are not audited. It shows how the business has moved since the last annual report, and what management says changed.

Mar 31, 2025 · Filed May 9, 2025

PLNT$61.11+1.3%Stored close · as of Nov 9, 2026

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Notes to Condensed Consolidated Financial Statements (Unaudited)

(1)Business organization

Planet Fitness, Inc. (the “Company”), through its subsidiaries, is a franchisor and operator of fitness centers, with approximately 20.6 million members and 2,741 owned and franchised locations (referred to as clubs) in all 50 states, the District of Columbia, Puerto Rico, Canada, Panama, Mexico, Australia and Spain as of March 31, 2025.

The Company serves as the reporting entity for its various subsidiaries that operate three distinct lines of business:

Licensing and selling franchises under the Planet Fitness trade name;

Owning and operating fitness centers under the Planet Fitness trade name; and

Selling fitness-related equipment to franchisee-owned clubs.

In 2012 investment funds affiliated with TSG Consumer Partners, LLC (“TSG”), purchased interests in Pla-Fit Holdings.

The Company was formed as a Delaware corporation on March 16, 2015 for the purpose of facilitating an initial public offering (the “IPO”) and related transactions in order to carry on the business of Pla-Fit Holdings, LLC and its subsidiaries (“Pla-Fit Holdings”). As of August 5, 2015, in connection with the recapitalization transactions, the Company became the sole managing member and holder of 100% of the voting power of Pla-Fit Holdings. Pla-Fit Holdings owns 100% of Planet Intermediate, LLC, which has no operations but is the 100% owner of Planet Fitness Holdings, LLC, a franchisor and operator of fitness centers. With respect to the Company, Pla-Fit Holdings and Planet Intermediate, LLC, each entity owns nothing other than the respective entity below it in the corporate structure and each entity has no other material operations.

The Company is a holding company whose principal asset is a controlling equity interest in the membership units (“Holdings Units”) in Pla-Fit Holdings. As the sole managing member of Pla-Fit Holdings, the Company operates and controls all of the business and affairs of Pla-Fit Holdings, and through Pla-Fit Holdings, conducts its business. As a result, the Company consolidates Pla-Fit Holdings’ financial results and reports a non-controlling interest related to the portion of Holdings Units not owned by the Company.

As of March 31, 2025, the Company held 100.0% of the voting interest and approximately 99.6% of the economic interest in Pla-Fit Holdings and the owners of Holdings Units other than the Company (the “Continuing LLC Owners”) held the remaining 0.4% economic interest in Pla-Fit Holdings. As future exchanges of Holdings Units occur, the economic interest in Pla-Fit Holdings held by Planet Fitness, Inc. will increase.

(2)Summary of significant accounting policies

(a)Basis of presentation and consolidation

The accompanying unaudited interim condensed consolidated financial statements have been prepared in accordance with accounting principles generally accepted in the United States of America (“GAAP”) for interim financial information and pursuant to the rules and regulations of the Securities and Exchange Commission (the “SEC”). Accordingly, these interim financial statements do not include all of the information and footnotes required by GAAP for complete financial statements. In the opinion of management, all adjustments (consisting of normal recurring adjustments) necessary for a fair presentation of the results of operations, financial position and cash flows for the periods presented have been reflected. All significant intercompany balances and transactions have been eliminated in consolidation.

The condensed consolidated financial statements as of and for the three months ended March 31, 2025 and 2024 are unaudited. The condensed consolidated balance sheet as of December 31, 2024 has been derived from the audited financial statements at that date but does not include all of the disclosures required by GAAP. These interim condensed consolidated financial statements should be read in conjunction with the Company’s Annual Report on Form 10-K for the year ended December 31, 2024 filed with the SEC on February 25, 2025. The Company’s significant interim accounting policies include the proportional recognition of national advertising fund expenses within interim periods. Operating results for the interim periods are not necessarily indicative of the results that may be expected for the full year ending December 31, 2025.

(b)Use of estimates

The preparation of financial statements in conformity with GAAP requires management to make estimates and assumptions that affect the amounts reported in the condensed consolidated financial statements and accompanying notes. Although these estimates are based on management’s knowledge of current events and actions it may undertake in the future, they may ultimately differ from actual results. Significant areas where estimates and judgments are relied upon by management in the preparation of the condensed consolidated financial statements include revenue recognition, valuation of equity-based compensation awards, valuation of assets and liabilities acquired in business combinations, the evaluation of the recoverability of goodwill and long-lived assets, including intangible assets, allowance for expected credit losses, the present value of lease liabilities, income taxes, including deferred tax assets and liabilities, and the liability for the Company’s tax benefit arrangements.

(c)Fair Value

ASC 820, Fair Value Measurements and Disclosures, establishes a three-level valuation hierarchy for disclosure of fair value measurements. The valuation hierarchy is based upon the transparency of inputs to the valuation of an asset or liability as of the measurement date. Categorization within the valuation hierarchy is based upon the lowest level of input that is significant to the fair value measurement. The three levels are defined as follows:

Level 1—Inputs to the valuation methodology are quoted prices (unadjusted) for identical assets or liabilities in active markets.

Level 2—Inputs to the valuation methodology include quoted prices for similar assets and liabilities in active markets, and inputs that are observable for the asset or liability, either directly or indirectly, for substantially the full term of the financial instrument.

Level 3—Inputs to the valuation methodology are unobservable and significant to the fair value measurement.

Certain of the Company’s financial instruments, including cash and cash equivalents, restricted cash, accounts receivable, accounts payable, accrued expenses and other current liabilities are carried at cost, which approximates their fair value because of their short-term nature. See Note 3 for investments that are measured at fair value on a recurring basis and Note 5 for liabilities held at carrying value on the consolidated balance sheet.

(d)Reclassification

Certain amounts have been reclassified to conform to current year presentation.

(e)Recent accounting pronouncements

The FASB issued ASU No. 2023-09, Improvements to Income Tax Disclosures, in December 2023. The standard requires disaggregated information about a reporting entity’s effective tax rate reconciliation as well as information on income taxes paid. The standard is intended to benefit investors by providing more detailed income tax disclosures that would be useful in making capital allocation decisions and applies to all entities subject to income taxes. The new standard is effective for annual periods beginning after December 15, 2024. The Company is currently evaluating the impact of adoption on our financial disclosures.

The FASB issued ASU No. 2024-03, Disaggregation of Income Statement Expenses, in November 2024. The standard requires disaggregated disclosures in the notes to the consolidated financial statements of certain expense categories that are included in expense line items on the face of the income statement. The new standard is effective for fiscal years beginning after December 15, 2026 on a prospective basis with the option to apply it retrospectively, and for interim periods within fiscal years beginning after December 15, 2027. Early adoption is permitted. The Company is currently evaluating the impact of adoption on our financial disclosures.

(3)Investments

Marketable securities

The following tables summarize the amortized cost, net unrealized gains and losses, fair value, and the level in the fair value hierarchy of the Company’s available-for-sale investments in marketable securities. As of March 31, 2025, the marketable securities had maturity dates that range from less thanone month to approximately 24 months. Realized gains and losses were insignificant for the three months ended March 31, 2025 and 2024.

Amortized CostUnrealized Gains (Losses), NetFair Value(1)Level 1Level 2
Cash equivalents
Money market funds$1,153$—$1,153$1,153$—
Commercial paper1,998—1,998—1,998
Total cash equivalents3,151—3,1511,1531,998
Short-term marketable securities
Commercial paper6,42846,432—6,432
Corporate debt securities102,392150102,542—102,542
U.S. government agency securities744—744—744
Total short-term marketable securities109,564154109,718—109,718
Long-term marketable securities
Corporate debt securities72,48111072,591—72,591
U.S. government agency securities3,500—3,500—3,500
Total long-term marketable securities75,98111076,091—76,091
Total cash equivalents and marketable securities$188,696$264$188,960$1,153$187,807
Amortized CostUnrealized Gains (Losses), NetFair Value(1)Level 1Level 2
Cash equivalents
Money market funds$236$—$236$236$—
Commercial paper3,996—3,996—3,996
U.S. treasury securities2,650—2,650—2,650
Total cash equivalents6,882—6,8822366,646
Short-term marketable securities
Commercial paper9,082109,092—9,092
Corporate debt securities98,91518199,096—99,096
U.S. treasury securities1,999—1,999—1,999
U.S. government agency securities3,97153,976—3,976
Total short-term marketable securities113,967196114,163—114,163
Long-term marketable securities
Corporate debt securities62,728(55)62,673—62,673
U.S. government agency securities3,000(5)2,995—2,995
Total long-term marketable securities65,728(60)65,668—65,668
Total cash equivalents and marketable securities$186,577$136$186,713$236$186,477

(1) Fair values were determined using market prices obtained from third-party pricing sources.

For marketable securities with unrealized loss positions, the Company does not intend to sell these securities and it is more likely than not that the Company will hold these securities until maturity or a recovery of the cost basis and they are therefore all categorized as available for sale. No allowance for credit losses was recorded for these securities as of March 31, 2025.

Held-to-maturity debt security

The Company has a debt security investment that consists of redeemable preferred shares with an original contractual maturity in 2026. The investment is classified as held-to-maturity and measured at amortized cost within investments in the condensed consolidated balance sheets. The Company reviews its held-to-maturity securities for expected credit losses under ASC Topic 326, Financial Instruments – Credit Losses, on an ongoing basis.

The Company utilizes probability-of-default (“PD”) and loss-given-default (“LGD”) methodologies to estimate the allowance for expected credit losses using historical lifetime loss information for assets with similar risk characteristics, adjusted for management’s expectations. Adjustments for management’s expectations were based on the investee’s recent financial results, current financial position, and forward-looking financial forecasts. Based upon its analysis, the Company recorded a credit loss expense of $292 and $475 for the three months ended March 31, 2025 and 2024, respectively, on the adjustment of its allowance for credit losses within other (gains) losses, net on the condensed consolidated statements of operations.

The amortized cost of the Company’s held-to-maturity debt security investment, which includes accrued dividends, was $33,084 and $32,523 as of March 31, 2025 and December 31, 2024, respectively. The amortized cost, net of the allowance for expected credit losses, approximates fair value. The Company recognized dividend income of $561 and $528 during the three months ended March 31, 2025 and 2024, respectively, within other income (expense), net on the condensed consolidated statements of operations.

A roll forward of the Company’s allowance for expected credit losses on its held-to-maturity investment is as follows:

Three Months Ended March 31,
20252024
Beginning allowance for expected credit losses$18,834$17,689
Loss on adjustment of allowance for expected credit losses292475
Write-offs, net of recoveries——
Ending allowance for expected credit losses$19,126$18,164

Equity method investments

For the following investments, the Company recorded its proportionate share of the investees’ earnings, prepared in accordance with GAAP, on a one-month lag, with adjustments to eliminate unrealized profits on intra-entity sales, if any, and the amortization of basis differences, within losses from equity-method investments, net of tax on the condensed consolidated statements of operations. As of March 31, 2025, the Company determined that no impairment of its equity method investments existed.

As of March 31, 2025 and December 31, 2024, the Company held a 22.0% ownership interest in Bravo Fit Holdings Pty Ltd, a franchisee of the Company and club operator in Australia, which is deemed to be a related party, for a total investment carrying value of $12,821 and $12,961, respectively. The difference between the carrying amount of the Company’s investment and the underlying amount of equity in net assets of the investment was $5,635 and $5,374 as of March 31, 2025 and December 31, 2024, respectively. This basis difference is attributable to intangible assets, which are being amortized on a straight-line basis over a weighted-average life of 9 years, and equity method goodwill. The Company’s proportionate share of the losses in accordance with the equity method was $283 and $308 for the three months ended March 31, 2025 and 2024, respectively, which included the amortization of basis difference of $66 for each period.

As of March 31, 2025 and December 31, 2024, the Company held a 33.2% ownership interest in Planet Fitmex, LLC, a franchisee of the Company and club operator in Mexico, which is deemed to be a related party, for a total investment carrying value of $48,478 and $49,000, respectively. The difference between the carrying amount of the Company’s investment and the underlying amount of equity in net assets of the investment was $20,349 and $21,702 as of March 31, 2025 and December 31, 2024, respectively. This basis difference is attributable to intangible assets, which are being amortized on a straight-line basis over a weighted-average life of 9 years, and equity method goodwill. The Company’s proportionate share of the losses in accordance with the equity method was $522 and $892 for the three months ended March 31, 2025 and 2024, respectively, which included the amortization of basis differences of $174 and $163, respectively.

(4)Goodwill and intangible assets

Changes in the carrying amount of goodwill by reportable segment were as follows:

FranchiseCorporate-owned ClubsEquipmentAmount
Goodwill at December 31, 2024$16,938$611,029$92,666$720,633
Acquisitions—70—70
Foreign currency translation—131—131
Goodwill at March 31, 2025$16,938$611,230$92,666$720,834

In December 2024, the Company’s operating entity in Spain completed an immaterial acquisition ofthree clubs. The acquisition resulted in the addition of $1,619 in the carrying value of goodwill. During the three months ended March 31, 2025, the Company recorded an addition of $70 to the carrying value of goodwill as a result of an update to the preliminary allocation of the purchase consideration.

A summary of intangible assets is as follows:

March 31, 2025December 31, 2024
GrosscarryingamountAccumulatedamortizationNet carryingamountGrosscarryingamountAccumulatedamortizationNet carryingamount
Finite-lived intangible assets:
Customer relationships$199,043$(183,834)$15,209$199,043$(183,046)$15,997
Reacquired franchise rights274,708(122,378)152,330274,708(113,987)160,721
Total finite-lived intangible assets473,751(306,212)167,539473,751(297,033)176,718
Indefinite-lived intangible assets:
Trade and brand names146,600—146,600146,600—146,600
Total intangible assets$620,351$(306,212)$314,139$620,351$(297,033)$323,318

The Company determined thatno impairment charges were required during any periods presented.

Amortization expense related to the finite-lived intangible assets totaled $9,189 and $12,768 for the three months ended March 31, 2025 and 2024, respectively. The anticipated amortization expense related to intangible assets to be recognized in future periods as of March 31, 2025 is as follows:

Amount
Remainder of 2025$27,534
202632,079
202727,956
202827,300
202923,675
Thereafter28,995
Total$167,539

(5)Long-term debt

Long-term debt consists of the following:

March 31, 2025December 31, 2024
2019-1 Class A-2 notes$521,125$522,500
2022-1 Class A-2-I notes412,250413,312
2022-1 Class A-2-II notes460,750461,938
2024-1 Class A-2-I notes422,875423,938
2024-1 Class A-2-II notes373,125374,062
Total debt, excluding deferred financing costs2,190,1252,195,750
Deferred financing costs, net of accumulated amortization(23,907)(25,221)
Total debt, net2,166,2182,170,529
Current portion of long-term debt22,50022,500
Long-term debt, net of current portion$2,143,718$2,148,029

Future principal payments of long-term debt as of March 31, 2025 are as follows:

Amount
Remainder of 2025$16,875
2026427,312
202718,250
202818,250
2029915,938
Thereafter793,500
Total$2,190,125

The carrying value and estimated fair value of long-term debt were as follows:

March 31, 2025December 31, 2024
Carrying valueEstimated fair value(1)Carrying valueEstimated fair value(1)
Long-term debt$2,190,125$2,112,478$2,195,750$2,082,034

(1) The estimated fair value of the Company’s fixed rate long-term debt is estimated primarily based on current bid prices for the long-term debt. Judgment is required to develop these estimates. As such, the fair value of long-term debt is classified within Level 2, as defined under GAAP.

(6)Leases

The right-of-use assets and lease liabilities for operating and finance leases, including their classification in the condensed consolidated balance sheets, were as follows:

LeasesBalance Sheet ClassificationMarch 31, 2025December 31, 2024
Assets
OperatingRight of use asset, net$416,237$395,174
FinanceProperty and equipment, net12885
Total lease assets$416,365$395,259
Liabilities
Current:
OperatingOther current liabilities$35,291$37,031
FinanceOther current liabilities6270
Noncurrent:
OperatingLease liabilities, net of current portion433,151405,324
FinanceOther liabilities6920
Total lease liabilities$468,573$442,445
Weighted-average remaining lease term - operating leases7.7 years7.7 years
Weighted-average discount rate - operating leases5.7%5.6%

The components of lease cost were as follows:

Three Months Ended March 31,
20252024
Operating lease cost$19,205$17,475
Variable lease cost6,9906,203
Total lease cost$26,195$23,678

The Company’s costs related to short-term leases, those with a duration between one and twelve months, were immaterial.

Supplemental disclosures of cash flow information related to leases were as follows:

Three Months Ended March 31,
20252024
Cash paid for lease liabilities, net$14,071$15,303
Operating lease ROU assets obtained in exchange for operating lease liabilities$33,098$16,064

Maturities of lease liabilities as of March 31, 2025 were as follows:

Amount
Remainder of 2025$39,524
202682,795
202783,172
202881,803
202974,198
Thereafter233,583
Total lease payments$595,075
Less: imputed interest(126,502)
Present value of lease liabilities$468,573

As of March 31, 2025, future operating lease payments exclude approximately $36,565 of legally binding minimum lease payments for leases signed but not yet commenced.

(7)Revenue from contracts with customers

Contract liabilities consist primarily of deferred revenue resulting from franchise fees and area development agreement (“ADA”) fees paid by franchisees, as well as transfer fees, which are generally recognized on a straight-line basis over the term of the underlying franchise agreement, and national advertising fund (“NAF”) revenue collected in advance of satisfaction of the Company’s performance obligation. Also included are corporate-owned club enrollment fees, annual fees and monthly fees as well as deferred equipment rebates relating to its equipment business. The Company classifies these contract liabilities as deferred revenue in its condensed consolidated balance sheets.

The following table reflects the change in contract liabilities between December 31, 2024 and March 31, 2025:

Amount
Balance at December 31, 2024$94,101
Revenue recognized that was included in the contract liability at the beginning of the year(37,624)
Increase, excluding amounts recognized as revenue during the period55,441
Balance at March 31, 2025$111,918

The following table illustrates estimated revenues expected to be recognized in the future related to performance obligations that are unsatisfied, or partially unsatisfied, as of March 31, 2025. The Company has elected to exclude short-term contracts, sales and usage-based royalties and any other variable consideration recognized on an “as invoiced” basis.

Contract liabilities to be recognized in:Amount
Remainder of 2025$76,388
20267,988
20273,705
20283,355
20292,924
Thereafter17,558
Total$111,918

Equipment deposits received in advance of delivery as of March 31, 2025 were $2,489 and are expected to be recognized as revenue within the next 12 months.

(8)Related party transactions

Activity with franchisees considered to be related parties is summarized below:

Three Months Ended March 31,
20252024
Franchise revenue$2,226$2,164
Equipment revenue1104,002
Total revenue from related parties$2,336$6,166

The Company had $3,087 and $6,198 of accounts receivable attributable to related parties as of March 31, 2025 and December 31, 2024, respectively.

Additionally, the Company had deferred ADA and franchise agreement revenue from related parties of $566 and $577 as of March 31, 2025 and December 31, 2024.

As of March 31, 2025 and December 31, 2024, the Company had $88,084 and $88,099, respectively, payable to related parties pursuant to tax benefit arrangements. See Note 11 for further discussion of these arrangements.

In November 2024, the Company issued a promissory note of up to $10,000 to a franchisee. Amounts borrowed under the promissory note accrue interest at SOFR plus 4% and must be repaid no later than December 31, 2026. As of March 31, 2025 and December 31, 2024, $2,192 and $2,148, respectively, was issued and outstanding on the promissory note.

The Company provides administrative services to the NAF and typically charges the NAF a fee for providing these services. The services provided, which include accounting, information technology, data processing, product development, legal and administrative support, and other operating expenses, amounted to $1,693 and $1,461 for the three months ended March 31, 2025 and 2024, respectively.

A member of the Company’s board of directors, who is also the Company’s former interim Chief Executive Officer and a franchisee, holds an approximate 10.5% ownership of a company that sells amenity tracking compliance software to Planet Fitness clubs to which the Company made payments of approximately$147 and$65 during thethree months ended March 31, 2025 and 2024, respectively.

(9)Stockholders’ equity

Pursuant to the exchange agreement between the Company and the Continuing LLC Owners, the Continuing LLC Owners (or certain permitted transferees thereof) have the right, from time to time and subject to the terms of the exchange agreement, to exchange their Holdings Units, along with a corresponding number of shares of Class B common stock, for shares of Class A common stock (or cash at the option of the Company) on aone-for-one basis, subject to customary conversion rate adjustments for stock splits, stock dividends, reclassifications and similar transactions. In connection with any exchange of Holdings Units for shares of Class A common stock by a Continuing LLC Owner, the number of Holdings Units held by the Company is correspondingly increased as it acquires the exchanged Holdings Units, and a corresponding number of shares of Class B common stock are canceled.

As of March 31, 2025:

Holders of Class A common stock owned 83,836,239 shares of Class A common stock, representing 99.6% of the voting power in the Company and, through the Company,83,836,239 Holdings Units representing 99.6% of the economic interest in Pla-Fit Holdings; and

the Continuing LLC Owners collectively owned 341,841 Holdings Units, representing 0.4% of the economic interest in Pla-Fit Holdings, and 341,841 shares of Class B common stock, representing 0.4% of the voting power in the Company.

Share repurchase program

2022 share repurchase program

On November 4, 2022, the Company’s board of directors approved a share repurchase program of up to $500,000, which replaced the 2019 share repurchase program. During the three months ended March 31, 2024, the Company repurchased and retired 313,834 shares of Class A common stock for a total cost of $20,005. A share repurchase excise tax of $163 was also incurred.

2024 share repurchase program

On June 13, 2024, the Company’s board of directors conditionally approved a share repurchase program of up to $500,000 (the “2024 Share Repurchase Program”) to replace the 2022 share repurchase program. The 2024 Share Repurchase Program became effective on September 16, 2024. During the three months ended March 31, 2025, the Company repurchased and retired 544,226 shares of Class A common stock for a total cost of $50,009. A share repurchase excise tax of $444 was also incurred. As of March 31, 2025, there is $449,991 remaining under the 2024 Share Repurchase Program.

The timing of purchases and amount of stock repurchased are subject to the Company’s discretion and dependent upon market and business conditions, the Company’s general working capital needs, stock price, applicable legal requirements and other factors. The ability to repurchase shares at any particular time is also subject to the terms of the Indenture governing the Securitized Senior Notes. Purchases may be effected through one or more open market transactions, privately negotiated transactions, transactions structured through investment banking institutions, or a combination of the foregoing.

Preferred stock

The Company had 50,000,000 shares of preferred stock authorized andnone issued or outstanding as of March 31, 2025 and December 31, 2024.

(10)Earnings per share

Basic earnings per share of Class A common stock is computed by dividing net income attributable to Planet Fitness, Inc. by the weighted-average number of shares of Class A common stock outstanding. Diluted earnings per share of Class A common stock is computed by dividing net income attributable to Planet Fitness, Inc. by the weighted-average number of shares of Class A common stock outstanding adjusted to give effect to potentially dilutive securities.

Shares of the Company’s Class B common stock do not share in the earnings attributable to Planet Fitness, Inc. and are therefore not participating securities. As such, separate presentation of basic and diluted earnings per share of Class B common stock under the two-class method has not been presented. Shares of the Company’s Class B common stock are, however, considered potentially dilutive shares of Class A common stock because shares of Class B common stock, together with the related Holdings Units, are exchangeable into shares of Class A common stock on aone-for-one basis.

The following table sets forth reconciliations of the numerators and denominators used to compute basic and diluted earnings per share of Class A common stock:

Three Months Ended March 31,
20252024
Numerator
Net income$42,079$34,973
Less: net income attributable to non-controlling interests212664
Net income attributable to Planet Fitness, Inc.$41,867$34,309
Denominator
Weighted-average shares of Class A common stock outstanding - basic84,170,46086,909,383
Effect of dilutive securities:
Stock options40,975223,244
Restricted stock units126,76263,276
Performance stock units63,70226,178
Weighted-average shares of Class A common stock outstanding - diluted84,401,89987,222,081
Earnings per share of Class A common stock - basic$0.50$0.39
Earnings per share of Class A common stock - diluted$0.50$0.39

The number of weighted-average common stock equivalents excluded from the computation of diluted net income per share because either the effect would have been anti-dilutive, or the performance criteria related to the units had not yet been met, were as follows:

Three Months Ended March 31,
20252024
Class B common stock341,8411,176,568
Stock options—554
Restricted stock units1,9932
Performance stock units1,909—
Total345,7431,177,124

(11)Income taxes

The Company is the sole managing member of Pla-Fit Holdings, which is treated as a partnership for U.S. federal and certain state and local income taxes. As a partnership, Pla-Fit Holdings is not subject to U.S. federal and certain state and local income taxes. Any taxable income or loss generated by Pla-Fit Holdings is passed through to and included in the taxable income or loss of its members, including the Company, on a pro-rata basis.

Planet Fitness, Inc. is subject to U.S. federal income taxes, in addition to state and local income taxes with respect to the allocable share of any taxable income of Pla-Fit Holdings. The Company’s effective tax rate was 27.4% and 28.4% for the three months ended March 31, 2025 and 2024, respectively, which differed from the U.S. federal statutory rate of 21% primarily due to state and local taxes and a remeasurement of deferred tax assets in the first quarter of fiscal 2024. The Company is also subject to taxes in foreign jurisdictions.

Net deferred tax assets of $457,712 and $468,811 as of March 31, 2025 and December 31, 2024, respectively, relate primarily to the tax effects of temporary differences in the book basis as compared to the tax basis of the investment in Pla-Fit Holdings as a result of the secondary offerings, other exchanges, recapitalization transactions and the IPO.

As of March 31, 2025 and December 31, 2024, the total liability related to uncertain tax positions was $297. The Company recognizes accrued interest and penalties, if applicable, related to unrecognized tax benefits in income tax expense. Interest and penalties for the three months ended March 31, 2025 and 2024 were not material.

Tax benefit arrangements

The Company’s acquisition of Holdings Units in connection with the IPO and future and certain past exchanges of Holdings Units for shares of the Company’s Class A common stock (or cash at the option of the Company) are expected to produce and have produced favorable tax attributes. In connection with the IPO, the Company entered intotwo tax receivable agreements, pursuant to which, the Company is required to make payments to certain holders of equity interests or their successors-in-interest (“TRA Holders”). Under the first of those arrangements, the Company generally is required to pay certain existing and previous equity owners of Pla-Fit Holdings, LLC 85% of the applicable tax savings, if any, in U.S. federal and state income tax that the Company is deemed to realize as a result of certain tax attributes of their Holdings Units sold to the Company (or exchanged in a taxable sale) and that are created as a result of (i) the sales of their Holdings Units for shares of Class A common stock and (ii) tax benefits attributable to payments made under the tax receivable agreement (including imputed interest). Under the second tax receivable agreement, the Company generally is required to pay 85% of the amount of tax savings, if any, that the Company is deemed to realize as a result of the tax attributes of certain equity interests previously held by affiliates of TSG that resulted from TSG’s purchase of interests in Pla-Fit Holdings in 2012, and certain other tax benefits. Under both agreements, the Company generally retains the remaining 15% benefit of the applicable tax savings.

In connection with the exchanges that occurred during the three months ended March 31, 2024,326,073 Holding Units, respectively, were redeemed by the Continuing LLC Owners for newly-issued shares of Class A common stock, resulting in an increase in the tax basis of the net assets of Pla-Fit Holdings. As a result of the change in the Company’s ownership percentage of Pla-Fit Holdings that occurred in conjunction with the exchanges and issuance of Holding Units, the Company recorded a decrease of $400 to net deferred tax assets, during the three months ended March 31, 2024. As a result of these exchanges and other activity during the three months ended March 31, 2024, the Company also recognized a deferred tax asset in the amount of $7,519 and a corresponding tax benefit arrangement liability of $2,694, representing approximately 85% of the tax benefits due to the TRA Holders for shares exchanged that were subject to tax benefit arrangements. The offset to the entries recorded in connection with exchanges was to additional paid in capital within stockholders’ deficit.

The Company had a liability of $466,832 and $466,916 as of March 31, 2025 and December 31, 2024, respectively, related to its projected obligations under the tax benefit arrangements.

Projected future payments under the tax benefit arrangements were as follows:

Amount
Remainder of 2025$55,556
202655,824
202739,975
202842,506
202944,252
Thereafter228,719
Total$466,832

(12)Commitments and contingencies

From time to time, and in the ordinary course of business, the Company is subject to various claims, charges, and litigation, such as employment-related claims and slip and fall cases.

The Company is not currently aware of any other legal proceedings or claims that the Company believes will have, individually or in the aggregate, a material adverse effect on the Company’s financial position or result of operations.

(13)Segments

The Company hasthree reportable segments: (i) Franchise; (ii) Corporate-owned clubs; and (iii) Equipment.

The Company’s operations are organized and managed by type of products and services and segment information is reported accordingly. The Company’s chief operating decision maker (the “CODM”) is its Chief Executive Officer. The CODM reviews financial performance and allocates resources by reportable segment. There have been no operating segments aggregated to arrive at the Company’s reportable segments. Revenues for all operating segments include only transactions with unaffiliated customers and include no intersegment revenues. The accounting policies of the reportable segments are the same as those described in Note 2.

The Franchise segment includes operations related to the Company’s franchising business in the United States, Puerto Rico, Canada, Panama, Mexico and Australia. The Company records all revenues and expenses of the NAFs within the franchise segment. The Corporate-owned clubs segment includes operations with respect to all Corporate-owned clubs throughout the United States, Canada, and Spain. The Equipment segment includes the sale of equipment to franchisee-owned clubs.

The CODM evaluates the performance of the Company’s reportable segments based on revenue and Segment Adjusted EBITDA. Segment Adjusted EBITDA is defined as earnings before interest, taxes, depreciation, and amortization, adjusted for the impact of certain non-cash and other items that the CODM does not consider in her evaluation of ongoing performance of the segment’s core operations. The CODM utilizes Segment Adjusted EBITDA when making decisions about allocating resources to the segments as well to assess the performance for each segment by comparing the results of each segment and in the compensation of certain employees. No asset information has been provided for these reportable segments as the CODM does not regularly review asset information by reportable segment.

The following tables summarize total revenue and total Segment Adjusted EBITDA for the Company’s reportable segments.

Three Months Ended March 31,
20252024
Franchise$115,180$104,020
Corporate-owned clubs133,669122,378
Equipment27,81321,619
Total revenue$276,662$248,017
Three Months Ended March 31,
20252024
Franchise$84,865$76,138
Corporate-owned clubs45,84942,398
Equipment7,4424,798
Segment Adjusted EBITDA$138,156$123,334

The following tables summarize the significant expense categories and amounts for each of the Company’s reportable segments and align with the segment level information that is regularly provided to the CODM:

Three Months Ended March 31,
Franchise Segment20252024
Selling, general and administrative$7,213$6,785
National advertising fund expense21,94419,792
Cost of revenue1,0321,162
Other segment expenses, net(1)126143
Total$30,315$27,882

(1) Other segment expenses, net for the franchise segment includes other (gains) losses, net, and other income (expense), net.

Three Months Ended March 31,
Corporate-owned Clubs Segment20252024
Club compensation and payroll(1)$23,325$21,222
Rent & occupancy(1)30,19527,552
Marketing(1)15,08615,838
Operational and other(1)11,2619,495
Selling, general and administrative3,7023,595
Other segment expenses, net(2)4,2522,276
Total$87,820$79,980

(1) Club compensation and payroll, rent and occupancy, marketing, and operational and other are included within club operations expense in the consolidated statements of operations. Operational and other primarily consists of repairs and maintenance expense, transaction fees, club supplies, personal property tax expense and other expenses incurred in the operation of each corporate-owned club.

(2) Other segment expenses, net for the corporate-owned clubs segment includes cost of revenue, other (gains) losses, net, other income (expense), net, and all operating expenses associated with our operations in Spain.

Three Months Ended March 31,
Equipment Segment20252024
Cost of revenue$19,879$16,171
Other segment expenses, net(1)492649
Total$20,371$16,821

(1) Other segment expenses, net for the equipment segment includes selling, general, and administrative expenses, other (gains) losses, net, and other income (expense), net.

Capital expenditures for the corporate-owned clubs segment were $19,057 and $21,959 forthe three months ended March 31, 2025 and 2024, respectively. The CODM does not review capital expenditures related to the franchise or equipment segments.

The following table reconciles total Segment Adjusted EBITDA to consolidated income before taxes:

Three Months Ended March 31,
20252024
Segment Adjusted EBITDA$138,156$123,334
Depreciation and amortization(38,281)(39,380)
Interest income5,8125,461
Interest expense(26,197)(21,433)
Losses from equity-method investments, net of tax8051,200
Corporate and other unallocated expenses, net(1)(21,195)(18,685)
Income before income taxes$59,100$50,497

(1) Corporate and other unallocated expenses, net includes corporate overhead costs, such as payroll and related benefit costs and professional services that are not directly attributable to any individual segment and thus are unallocated and certain other gains and charges that the CODM does not consider in her evaluation of the Company’s reportable segments.

The following table summarizes geographic information about the Company’s revenue, based on customer location:

Three Months Ended March 31,
20252024
United States$269,910$238,103
Rest of world6,7529,914
Total revenue$276,662$248,017

The following table summarizes geographic information about the Company’s long-lived assets, net, excluding goodwill and other intangible assets:

March 31, 2025December 31, 2024
United States$894,593$882,022
Rest of world36,23721,414
Total long-lived assets, net$930,830$903,436

(14)Corporate-owned and franchisee-owned clubs

The following table shows changes in corporate-owned and franchisee-owned clubs:

Three Months Ended March 31,
20252024
Franchisee-owned clubs:
Clubs operated at beginning of period2,4452,319
New clubs opened1623
Clubs debranded, sold, closed or consolidated(1)—(1)
Clubs operated at end of period2,4612,341
Corporate-owned clubs:
Clubs operated at beginning of period277256
New clubs opened32
Clubs operated at end of period280258
Total clubs:
Clubs operated at beginning of period2,7222,575
New club opened1925
Clubs debranded, sold, closed or consolidated(1)—(1)
Clubs operated at end of period2,7412,599

(1)The term “debranded” refers to a franchisee-owned club whose right to use the Planet Fitness brand and marks has been terminated in accordance with the franchise agreement. We retain the right to prevent debranded clubs from continuing to operate as fitness centers. The term “consolidated” refers to the combination of a franchisee’s club with another club located in close proximity with our prior approval. This often coincides with an enlargement, re-equipment and/or refurbishment of the remaining club.

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